Available to hire
I’m a Digital Marketing & eCommerce Specialist with 10+ years of experience driving growth through performance marketing and marketplace optimization across international markets (Australia, Malaysia, Philippines, Singapore).
I specialize in scaling paid campaigns and eCommerce performance — managing $10K–$20K/month ad budgets, improving ROAS by up to 35%, and delivering 40%+ revenue growth YoY.
What sets me apart is my ability to connect paid media with full-funnel eCommerce performance — from traffic acquisition to conversion and retention. I focus on not just running campaigns, but maximizing ROI and sustainable growth.
💡 Core expertise:
• Meta Ads (campaign scaling, A/B testing, audience targeting)
• eCommerce optimization (eBay, conversion rate, listing SEO)
• Performance analytics (CTR, CPA, ROAS, ROI)
• Cross-functional & remote collaborationSkills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Digital Virtual Assistant at Decathlon Australia
September 1, 2025 - PresentOwned and managed end-to-end eCommerce operations on eBay, including product listings, pricing strategy, inventory management, and customer experience.
Senior Media Buyer at Alpha IoTa SDN BHD (Malaysia)
May 1, 2024 - August 31, 2025Managed Meta Ads campaigns with a daily budget of approximately $500; improved ROAS by 25-35% through audience segmentation, creative testing, and data-driven optimization; executed promotional campaigns to drive sales and retention.
Marketing Professional at Concentrix CVGM Malaysia SDN BHD
November 1, 2022 - November 30, 2023Collaborated with advertisers to support campaign performance, insights, and optimization requests; managed campaign lifecycle from setup to reporting; analyzed conversion data to improve marketing strategies; delivered post-campaign performance reports and recommendations.
E-Commerce Manager (Commerce Business - eBay) at Chankorn Group Co., Ltd (Thailand)
August 2, 2011 - August 2, 2021Managed eBay storefront operations, including product listings, pricing strategy, inventory management, and customer experience for multiple vendors.
Lead Buyer (Procurement) at Shell Shared Services (Philippines)
May 1, 2008 - February 28, 2011Managed end-to-end purchasing and sourcing activities within a shared services environment; executed RFQs, supplier evaluations, price comparisons, and negotiations; coordinated with suppliers to ensure quality, delivery timelines, and cost performance; maintained financial records and compliance.
Education
Master of Business Administration at Adams University
January 1, 2004 - January 1, 2007Bachelor of Arts in Finance and Banking at Sripatum University
January 1, 1998 - January 1, 2000Major in Finance at Rajajungala Institute of Technology, Northeast Campus
January 1, 1998 - January 1, 2000Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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