Ashikur Rahman Shourav

Led integrated marketing across four countries (AU, BD, SL, IN) aligning digital, offline, branding, events, partnerships, and institutional channels. Scaled lead generation to 15,000+ monthly enquiries through full-funnel optimization. Managed a AUD 800K annual marketing budget with structured ROI and CPL tracking. Led 27+ cross-functional team members and delivered large-scale expos (500–1,300+ attendees) to generate high-value student pipelines and strengthen brand positioning across markets. Built KPI dashboards (CPL, CAC, ROI) and supported growth planning and forecasting with executives, contributing 120%+ market growth and 2X YoY full-funnel growth (Leads → Conversions).

Planned and executed 360° marketing campaigns across digital, PR, partnerships, and events. Increased visitor-to-application conversion to 30–45% through funnel optimization and campaign refinement, boosting weekly walk-in traffic across branches. Delivered 100+ institutional activations and expanded premium positioning. Expanded marketing channels through programmatic, influencer, and ATL/BTL campaigns (expos, OOH, radio, roadshows) to drive conversions and student engagement. Analyzed campaign performance and reallocated budgets to high-performing channels, improving cost efficiency and lead generation. Expanded operations to 5 international cities with full-funnel marketing execution.

Managed Google, Meta, LinkedIn & TikTok Ads across multi-markets. Reduced lost lead ratio to below 20% by refining targeting and implementing structured follow-up workflows. Reduced CPL to $1.00–$1.30 while competitors averaged $2.50–$4.00. Implemented GA4 tracking, A/B testing, and attribution modelling. Optimized landing pages and creative strategies to improve performance. Collaborated with sales and counselling teams to align outputs with enrolment goals. Optimized Lookalike/niche targeting and ran UGC & PR campaigns to boost leads and brand demand.