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I am a results-driven marketing and digital professional with 8+ years of experience delivering performance marketing, lead generation, and revenue growth across multi-country markets including Australia, Bangladesh, India, and Sri Lanka. I have managed budgets up to AUD 800K annually and driven full-funnel strategies that improve acquisition, conversion, and ROI. I excel in paid media, integrated 360° campaigns, optimization, and analytics, and I have a track record of scaling campaigns across multi-country markets, building scalable marketing ecosystems, and collaborating with cross-functional teams to achieve sustained growth.…I am a results-driven marketing and digital professional with 8+ years of experience delivering performance marketing, lead generation, and revenue growth across multi-country markets including Australia, Bangladesh, India, and Sri Lanka. I have managed budgets up to AUD 800K annually and driven full-funnel strategies that improve acquisition, conversion, and ROI. I excel in paid media, integrated 360° campaigns, optimization, and analytics, and I have a track record of scaling campaigns across multi-country markets, building scalable marketing ecosystems, and collaborating with cross-functional teams to achieve sustained growth.

Ashikur Rahman Shourav

Brand Strategist, Digital Marketer, Performance Marketer, +7

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I am a results-driven marketing and digital professional with 8+ years of experience delivering performance marketing, lead generation, and revenue growth across multi-country markets including Australia, Bangladesh, India, and Sri Lanka. I have managed budgets up to AUD 800K annually and driven full-funnel strategies that improve acquisition, conversion, and ROI. I excel in paid media, integrated 360° campaigns, optimization, and analytics, and I have a track record of scaling campaigns across multi-country markets, building scalable marketing ecosystems, and collaborating with cross-functional teams to achieve sustained growth.…I am a results-driven marketing and digital professional with 8+ years of experience delivering performance marketing, lead generation, and revenue growth across multi-country markets including Australia, Bangladesh, India, and Sri Lanka. I have managed budgets up to AUD 800K annually and driven full-funnel strategies that improve acquisition, conversion, and ROI. I excel in paid media, integrated 360° campaigns, optimization, and analytics, and I have a track record of scaling campaigns across multi-country markets, building scalable marketing ecosystems, and collaborating with cross-functional teams to achieve sustained growth.

Available to hire

I am a results-driven marketing and digital professional with 8+ years of experience delivering performance marketing, lead generation, and revenue growth across multi-country markets including Australia, Bangladesh, India, and Sri Lanka. I have managed budgets up to AUD 800K annually and driven full-funnel strategies that improve acquisition, conversion, and ROI.

I excel in paid media, integrated 360° campaigns, optimization, and analytics, and I have a track record of scaling campaigns across multi-country markets, building scalable marketing ecosystems, and collaborating with cross-functional teams to achieve sustained growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Bengali

Fluent

Work Experience

Global Marketing Manager at PFEC Global

October 1, 2023 - March 1, 2026

Led integrated marketing across four countries (AU, BD, SL, IN) aligning digital, offline, branding, events, partnerships, and institutional channels. Scaled lead generation to 15,000+ monthly enquiries through full-funnel optimization. Managed a AUD 800K annual marketing budget with structured ROI and CPL tracking. Led 27+ cross-functional team members and delivered large-scale expos (500–1,300+ attendees) to generate high-value student pipelines and strengthen brand positioning across markets. Built KPI dashboards (CPL, CAC, ROI) and supported growth planning and forecasting with executives, contributing 120%+ market growth and 2X YoY full-funnel growth (Leads → Conversions).

Marketing Manager at PFEC Global

January 1, 2023 - September 1, 2023

Planned and executed 360° marketing campaigns across digital, PR, partnerships, and events. Increased visitor-to-application conversion to 30–45% through funnel optimization and campaign refinement, boosting weekly walk-in traffic across branches. Delivered 100+ institutional activations and expanded premium positioning. Expanded marketing channels through programmatic, influencer, and ATL/BTL campaigns (expos, OOH, radio, roadshows) to drive conversions and student engagement. Analyzed campaign performance and reallocated budgets to high-performing channels, improving cost efficiency and lead generation. Expanded operations to 5 international cities with full-funnel marketing execution.

Digital Marketing Manager at PFEC Global

February 1, 2022 - December 1, 2022

Managed Google, Meta, LinkedIn & TikTok Ads across multi-markets. Reduced lost lead ratio to below 20% by refining targeting and implementing structured follow-up workflows. Reduced CPL to $1.00–$1.30 while competitors averaged $2.50–$4.00. Implemented GA4 tracking, A/B testing, and attribution modelling. Optimized landing pages and creative strategies to improve performance. Collaborated with sales and counselling teams to align outputs with enrolment goals. Optimized Lookalike/niche targeting and ran UGC & PR campaigns to boost leads and brand demand.

Digital Marketing Specialist at PFEC Global

September 1, 2020 - January 1, 2022

Strategized and executed cross-platform digital marketing across Meta, Google, LinkedIn, YouTube, and email to accelerate lead acquisition and funnel growth. Developed social media growth strategies and content plans aligned with brand voice to increase engagement and generate qualified inquiries. Coordinated education events, expos, and promotional campaigns to improve brand visibility and lead generation. Supported SEO/SEM, reporting, and event marketing initiatives.

Assistant Manager – Digital & Media at MediaBell Ltd

December 1, 2019 - August 1, 2020

Managed client relationships and digital campaign planning for corporate brands across multiple industries. Coordinated with clients and internal creative teams to deliver integrated marketing solutions. Developed media proposals, campaign budgets, forecasts, and performance reports. Led influencer marketing campaigns to improve reach, engagement, and visibility aligned with client objectives.

Assistant Manager – Marketing & Digital at IPvision Soft Ltd

July 1, 2018 - November 1, 2019

Delivered marketing campaigns for tech and mobile products to drive awareness and user acquisition. Managed product promotion, sponsorships, and market expansion initiatives. Coordinated branding and digital performance initiatives.

Executive – Marketing & Digital at Bdmorning

May 1, 2016 - June 1, 2018

Managed website traffic acquisition campaigns through Facebook, Google, Taboola, and native ad networks. Optimized paid campaigns to improve conversion performance and revenue growth.

Customer Service Associate at Genex Infosys

August 1, 2013 - April 1, 2016

Delivered customer support through inbound/outbound communication while maintaining service KPIs. Developed strong communication and problem-solving skills.

Education

MBA at Anwer Khan Modern University

January 11, 2030 - January 1, 2021

Bachelor in Communication, Journalism & Media Studies at State University of Bangladesh

January 11, 2030 - January 1, 2018

Master of Business Administration at Anwer Khan Modern University

January 11, 2030 - January 1, 2021

Bachelor in Communication, Journalism & Media Studies at State University of Bangladesh

January 11, 2030 - January 1, 2018

Master of Business Administration (Marketing Major) at Anwer Khan Modern University

January 11, 2030 - January 1, 2021

Bachelor in Communication, Journalism & Media Studies at State University of Bangladesh

January 11, 2030 - January 1, 2018