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Hi, I'm Riedel Tumbol. I’m a media planner and buyer with over six years of experience delivering data-driven media strategies in fast-paced agency environments. I excel at turning business goals into actionable plans, managing end-to-end campaigns, and coordinating cross-functional teams to drive measurable results. I’ve worked with government departments and major brands across Australia and Indonesia, developing adaptable processes and hands-on leadership. I’m seeking client-side, media supplier, or agency roles with visa sponsorship, bringing a flexible, proactive mindset to quickly integrate into new teams and keep campaigns moving forward.…Hi, I'm Riedel Tumbol. I’m a media planner and buyer with over six years of experience delivering data-driven media strategies in fast-paced agency environments. I excel at turning business goals into actionable plans, managing end-to-end campaigns, and coordinating cross-functional teams to drive measurable results. I’ve worked with government departments and major brands across Australia and Indonesia, developing adaptable processes and hands-on leadership. I’m seeking client-side, media supplier, or agency roles with visa sponsorship, bringing a flexible, proactive mindset to quickly integrate into new teams and keep campaigns moving forward.

Riedel Tumbol

Marketing Strategist, Brand Strategist, Content Creator, +3

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Hi, I'm Riedel Tumbol. I’m a media planner and buyer with over six years of experience delivering data-driven media strategies in fast-paced agency environments. I excel at turning business goals into actionable plans, managing end-to-end campaigns, and coordinating cross-functional teams to drive measurable results. I’ve worked with government departments and major brands across Australia and Indonesia, developing adaptable processes and hands-on leadership. I’m seeking client-side, media supplier, or agency roles with visa sponsorship, bringing a flexible, proactive mindset to quickly integrate into new teams and keep campaigns moving forward.…Hi, I'm Riedel Tumbol. I’m a media planner and buyer with over six years of experience delivering data-driven media strategies in fast-paced agency environments. I excel at turning business goals into actionable plans, managing end-to-end campaigns, and coordinating cross-functional teams to drive measurable results. I’ve worked with government departments and major brands across Australia and Indonesia, developing adaptable processes and hands-on leadership. I’m seeking client-side, media supplier, or agency roles with visa sponsorship, bringing a flexible, proactive mindset to quickly integrate into new teams and keep campaigns moving forward.

Available to hire

Hi, I’m Riedel Tumbol. I’m a media planner and buyer with over six years of experience delivering data-driven media strategies in fast-paced agency environments. I excel at turning business goals into actionable plans, managing end-to-end campaigns, and coordinating cross-functional teams to drive measurable results.
I’ve worked with government departments and major brands across Australia and Indonesia, developing adaptable processes and hands-on leadership. I’m seeking client-side, media supplier, or agency roles with visa sponsorship, bringing a flexible, proactive mindset to quickly integrate into new teams and keep campaigns moving forward.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

English

Fluent

Work Experience

Account Manager at OMD

November 1, 2021 - November 1, 2023

Responsible for full planning and strategy of Tier A and Tier B briefs across Vic Government departments, through to full implementation, reporting and financial management. Managed up to 12 campaigns concurrently. Coordinated with Investment, Activation, Ad Ops and two media assistants on bookings, materials, and post-campaign activities. Supervised two media assistants in workload management and deadlines. Led response efforts for emergency or non-SLA campaigns (e.g., DPC COVID). Revamped the team finance process (proforma, tracker, invoice queries), resolving over $500k in discrepancies and reducing aged debts. Rolled out media training on tools such as eRam, eTam, Asteroid, OMNI, SMD, Day8 and Reach Planner. Implemented an automation process converting material instructions from a 3-step to a 1-step process.

Sr. Account Executive at EssenceMediacom

January 1, 2021 - November 1, 2021

Assigned to the Bayer account (Vitamin, Derms, Analgesic brands such as CDR, Redoxon, Canesten and Saridon). Planned and bought digital media (Video, Display, Social), including KOL out-of-scope campaigns. Coordinated with in-house teams (GroupM trading & programmatic, INCA) and external suppliers (Kompas, SCTV, Trade Desk, Google). Managed monthly digital reporting for Indonesia Bayer and Philippines Bayer teams (data pulling, analysis and visualization). Participated in monthly and quarterly client presentations (Reporting and QBRs) for local and international clients.

Account Executive at Ikon Communication

September 1, 2019 - February 1, 2020

Worked on Stockland Residential and Retirement Village accounts, managing Tier C & B campaigns across planning, implementation, reporting and finance. Assisted AM and AM in client service, media bookings, material instructions, creative MIs, and post-campaign reports.

Media Assistant/Account Executive at OMD

April 1, 2018 - September 1, 2019

Telstra assignment as Media Assistant, promoted to Account Executive after 1 year 3 months. Responsible for implementation of Tier A campaigns and planning for LAM campaigns; assisted AM & AD with media bookings, material instructions, asset dispatch, SMD loadings, and post-campaign reporting. Performed administrative tasks (WIP, POPs, site cards, competitive analysis) and maintained strong communication with Investment, Activation, Ad Ops and media owners.