Riedel Tumbol

Responsible for full planning and strategy of Tier A and Tier B briefs across Vic Government departments, through to full implementation, reporting and financial management. Managed up to 12 campaigns concurrently. Coordinated with Investment, Activation, Ad Ops and two media assistants on bookings, materials, and post-campaign activities. Supervised two media assistants in workload management and deadlines. Led response efforts for emergency or non-SLA campaigns (e.g., DPC COVID). Revamped the team finance process (proforma, tracker, invoice queries), resolving over $500k in discrepancies and reducing aged debts. Rolled out media training on tools such as eRam, eTam, Asteroid, OMNI, SMD, Day8 and Reach Planner. Implemented an automation process converting material instructions from a 3-step to a 1-step process.

Assigned to the Bayer account (Vitamin, Derms, Analgesic brands such as CDR, Redoxon, Canesten and Saridon). Planned and bought digital media (Video, Display, Social), including KOL out-of-scope campaigns. Coordinated with in-house teams (GroupM trading & programmatic, INCA) and external suppliers (Kompas, SCTV, Trade Desk, Google). Managed monthly digital reporting for Indonesia Bayer and Philippines Bayer teams (data pulling, analysis and visualization). Participated in monthly and quarterly client presentations (Reporting and QBRs) for local and international clients.

Worked on Stockland Residential and Retirement Village accounts, managing Tier C & B campaigns across planning, implementation, reporting and finance. Assisted AM and AM in client service, media bookings, material instructions, creative MIs, and post-campaign reports.