Gisela Caruzzi
I'm a digital marketing leader with 13+ years of experience developing and executing full-funnel paid media strategies across Meta, Google, TikTok and programmatic platforms.
About
I’m a digital marketing leader with 13+ years of experience developing and executing full-funnel paid media strategies across Meta, Google, TikTok and programmatic platforms. I’ve worked across FMCG, entertainment and education — both on the client and agency side — managing large-scale budgets, optimizing towards ROAS and CPA targets, and delivering measurable results in fast-paced environments.
I’m based in Madrid, available immediately, and thrive when there’s a clear goal, a tight timeline and real performance pressure. I bring structure and strategic thinking to every campaign, and I’m comfortable working independently and collaborating with creative and internal teams to make sure messaging and media work together.
- 12 years' experience
- Joined March 2026
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Education
- Consumer Goods
- Computers & Electronics
- Telecommunications
More experts in Madrid, Spain
- Brand Strategists for hire in Madrid, Spain
- Content Strategists for hire in Madrid, Spain
- Digital Marketers for hire in Madrid, Spain
- Growth Marketers for hire in Madrid, Spain
- Influencer Marketing Managers for hire in Madrid, Spain
- Marketing Analysts for hire in Madrid, Spain
- Marketing Strategists for hire in Madrid, Spain
Work experience· 4 roles
Led the global retail media strategy within the digital ecosystem, defining investment frameworks and channel mix; drove 20% YoY growth in priority markets; supported brand and sales objectives; managed a team of 3; aligned global, regional and local stakeholders; standardized ways of working; scaled initiatives across 50+ markets; expanded scope from a single partner to multiple global Joint Business Plans with key retail partners; strengthened strategic collaboration and unlocked financial incentives and added media value; oversaw cross-market investment and performance to meet ROAS targets; partnered with Meta and Google to define performance marketing best practices and connect eCommerce initiatives with Retail Media strategy.
Accelerated audience growth and supported eCommerce and retail sales through full-funnel digital media strategies across international markets. Led a team of 2; executed and optimized multi-platform campaigns; leveraged data-driven insights to maximize investment and enhance performance in collaboration with Creative and Social teams.
Promoted to Paid Media Manager within 6 months after transforming the agency’s digital media approach by introducing structured planning, performance-driven strategies and insight-led reporting; contributed to sustained client investment growth. Led a team of 2 into high-performing paid media specialists, while designing and executing full-funnel student acquisition strategies across Europe, LATAM, APAC and North America. Led activation and optimization across Google Ads, Meta, LinkedIn, Snap, TikTok and Programmatic; leveraged Google Tag Manager and Google Analytics to consistently achieve and exceed performance targets.
Education
Hire Gisela Caruzzi today
Post a job and invite Gisela, or contact them directly. No hidden commission.