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I'm a digital marketing leader with 13+ years of experience developing and executing full-funnel paid media strategies across Meta, Google, TikTok and programmatic platforms. I've worked across FMCG, entertainment and education — both on the client and agency side — managing large-scale budgets, optimizing towards ROAS and CPA targets, and delivering measurable results in fast-paced environments. I'm based in Madrid, available immediately, and thrive when there's a clear goal, a tight timeline and real performance pressure. I bring structure and strategic thinking to every campaign, and I'm comfortable working independently and collaborating with creative and internal teams to make sure messaging and media work together.…I'm a digital marketing leader with 13+ years of experience developing and executing full-funnel paid media strategies across Meta, Google, TikTok and programmatic platforms. I've worked across FMCG, entertainment and education — both on the client and agency side — managing large-scale budgets, optimizing towards ROAS and CPA targets, and delivering measurable results in fast-paced environments. I'm based in Madrid, available immediately, and thrive when there's a clear goal, a tight timeline and real performance pressure. I bring structure and strategic thinking to every campaign, and I'm comfortable working independently and collaborating with creative and internal teams to make sure messaging and media work together.

Gisela Caruzzi

Digital Marketer, Growth Marketer, Brand Strategist, +4

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I'm a digital marketing leader with 13+ years of experience developing and executing full-funnel paid media strategies across Meta, Google, TikTok and programmatic platforms. I've worked across FMCG, entertainment and education — both on the client and agency side — managing large-scale budgets, optimizing towards ROAS and CPA targets, and delivering measurable results in fast-paced environments. I'm based in Madrid, available immediately, and thrive when there's a clear goal, a tight timeline and real performance pressure. I bring structure and strategic thinking to every campaign, and I'm comfortable working independently and collaborating with creative and internal teams to make sure messaging and media work together.…I'm a digital marketing leader with 13+ years of experience developing and executing full-funnel paid media strategies across Meta, Google, TikTok and programmatic platforms. I've worked across FMCG, entertainment and education — both on the client and agency side — managing large-scale budgets, optimizing towards ROAS and CPA targets, and delivering measurable results in fast-paced environments. I'm based in Madrid, available immediately, and thrive when there's a clear goal, a tight timeline and real performance pressure. I bring structure and strategic thinking to every campaign, and I'm comfortable working independently and collaborating with creative and internal teams to make sure messaging and media work together.

Available to hire

I’m a digital marketing leader with 13+ years of experience developing and executing full-funnel paid media strategies across Meta, Google, TikTok and programmatic platforms. I’ve worked across FMCG, entertainment and education — both on the client and agency side — managing large-scale budgets, optimizing towards ROAS and CPA targets, and delivering measurable results in fast-paced environments.

I’m based in Madrid, available immediately, and thrive when there’s a clear goal, a tight timeline and real performance pressure. I bring structure and strategic thinking to every campaign, and I’m comfortable working independently and collaborating with creative and internal teams to make sure messaging and media work together.

Skills

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Tiktok

Expert

Intermediate

Twitter Ads

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Global Retail Media & Media Strategy Manager at Unilever

November 2, 2021 - August 2, 2025

Led the global retail media strategy within the digital ecosystem, defining investment frameworks and channel mix; drove 20% YoY growth in priority markets; supported brand and sales objectives; managed a team of 3; aligned global, regional and local stakeholders; standardized ways of working; scaled initiatives across 50+ markets; expanded scope from a single partner to multiple global Joint Business Plans with key retail partners; strengthened strategic collaboration and unlocked financial incentives and added media value; oversaw cross-market investment and performance to meet ROAS targets; partnered with Meta and Google to define performance marketing best practices and connect eCommerce initiatives with Retail Media strategy.

Paid Media Manager at Moonbug Entertainment

May 2, 2021 - November 2, 2021

Accelerated audience growth and supported eCommerce and retail sales through full-funnel digital media strategies across international markets. Led a team of 2; executed and optimized multi-platform campaigns; leveraged data-driven insights to maximize investment and enhance performance in collaboration with Creative and Social teams.

Paid Media Specialist → Paid Media Manager at Educated Direct

August 2, 2018 - May 2, 2021

Promoted to Paid Media Manager within 6 months after transforming the agency’s digital media approach by introducing structured planning, performance-driven strategies and insight-led reporting; contributed to sustained client investment growth. Led a team of 2 into high-performing paid media specialists, while designing and executing full-funnel student acquisition strategies across Europe, LATAM, APAC and North America. Led activation and optimization across Google Ads, Meta, LinkedIn, Snap, TikTok and Programmatic; leveraged Google Tag Manager and Google Analytics to consistently achieve and exceed performance targets.

Digital Media Lead at Agencia Quiróga

July 2, 2012 - March 2, 2018

Progressed from Media Assistant to Digital Media Lead, taking over the digital division and managing a team of 14 across major accounts including Grupo Teleco, Honda and Michelin. Defined digital strategy, investment allocation and full-funnel media mix, ensuring performance delivery and efficiency across large-scale campaigns.