With 12+ years’ experience delivering measurable, multi-channel digital marketing activity for major brands and industries, I’m a Performance Marketing Director who thrives on turning data into growth. An ex-agency and commercially driven marketer, I’ve partnered with household-name brands across B2B, D2C, e-commerce, Local, Automotive, and Retail to align performance marketing with real business objectives. As a leader, I’m hands-on, supportive, and dependable, with a collaborative and respectful approach to how teams work together. I believe people perform best when expectations are clear and everyone feels aligned, heard, and confident in the direction. I take pride in making performance data clear, accessible, and actionable for senior leaders. I’m detail-oriented and approachable, balancing high standards with a calm, positive work environment and a focus on building long-term client relationships.

Penelope Holdcroft

With 12+ years’ experience delivering measurable, multi-channel digital marketing activity for major brands and industries, I’m a Performance Marketing Director who thrives on turning data into growth. An ex-agency and commercially driven marketer, I’ve partnered with household-name brands across B2B, D2C, e-commerce, Local, Automotive, and Retail to align performance marketing with real business objectives. As a leader, I’m hands-on, supportive, and dependable, with a collaborative and respectful approach to how teams work together. I believe people perform best when expectations are clear and everyone feels aligned, heard, and confident in the direction. I take pride in making performance data clear, accessible, and actionable for senior leaders. I’m detail-oriented and approachable, balancing high standards with a calm, positive work environment and a focus on building long-term client relationships.

Available to hire

With 12+ years’ experience delivering measurable, multi-channel digital marketing activity for major brands and industries, I’m a Performance Marketing Director who thrives on turning data into growth. An ex-agency and commercially driven marketer, I’ve partnered with household-name brands across B2B, D2C, e-commerce, Local, Automotive, and Retail to align performance marketing with real business objectives.

As a leader, I’m hands-on, supportive, and dependable, with a collaborative and respectful approach to how teams work together. I believe people perform best when expectations are clear and everyone feels aligned, heard, and confident in the direction. I take pride in making performance data clear, accessible, and actionable for senior leaders. I’m detail-oriented and approachable, balancing high standards with a calm, positive work environment and a focus on building long-term client relationships.

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Language

English
Fluent

Work Experience

Performance Marketing Director at Inspired Thinking Group
December 1, 2022 - July 1, 2025
Managed cumulative annual budgets of £4m+ while balancing monthly, quarterly, and annual growth targets and spend efficiency. Consistently delivered 25–60% improvements in core performance metrics across client portfolios through structured cross-channel campaigns. Developed growth strategies and scaling approaches for brands; owned budgeting and forecasting for media spends; joint P&L ownership for the growth and success of the performance marketing department. Aligned strategies to performance-based KPIs across client and internal brands. Deep expertise in paid social (Meta/TikTok/LinkedIn/Pinterest) and strong working knowledge of Paid Search, Display, Video, and Programmatic; extensive experience across major platforms. Data-driven optimization, leadership, and cross-functional collaboration to drive revenue and ROI.
Senior Social & Digital Product Manager at Inspired Thinking Group
June 1, 2019 - June 1, 2021
Lead and execute paid search and social campaigns end-to-end. Manage specialist performance teams across paid media, analytics, and operations. Own budget planning and management for all Performance Marketing clients. Lead analytics and reporting; present to clients. Oversee internal digital marketing advertising and multi-channel campaign planning and execution.
Social Media Customer Service Manager at Inspired Thinking Group
September 1, 2016 - June 1, 2019
Led social media customer service and support operations, driving engagement and response quality. Managed social channels, analytics, and operations; delivered client reporting and insights; collaborated with cross-functional teams to improve service levels.
Junior Community Manager at Staffordshire Living
June 1, 2016 - September 1, 2016
Supported community management activities, content posting, and engagement initiatives; assisted with PR and communications; collaborated with the team to develop community programs.
Account Executive at Staffordshire Living (formerly Purple Sprout PR)
March 1, 2014 - June 1, 2016
Supported account activity for PR and marketing campaigns; assisted in client outreach, media relations, and campaign execution; helped maintain client relationships and project delivery.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services