Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Aubrey Zhang, a consumer psychology and data-driven marketing professional who bridges academic research with hands-on product and growth initiatives. I earned an MPhil in Psychology & Education from the University of Cambridge and a BSc in Applied Psychology from Southwest University, with an exchange period at the University of Glasgow. My work centers on applying behavioural insights to optimize digital engagement, lead generation, and omni-channel campaigns across tech, beverages, and education sectors. I have built and led university media teams, founded campus mental health initiatives, and created digital content for platforms such as WeChat, RedNote, and Bilibili. I enjoy turning data into practical strategies, collaborating with cross-functional teams, and exploring the intersections of psychology, marketing, and technology.…I’m Aubrey Zhang, a consumer psychology and data-driven marketing professional who bridges academic research with hands-on product and growth initiatives. I earned an MPhil in Psychology & Education from the University of Cambridge and a BSc in Applied Psychology from Southwest University, with an exchange period at the University of Glasgow. My work centers on applying behavioural insights to optimize digital engagement, lead generation, and omni-channel campaigns across tech, beverages, and education sectors. I have built and led university media teams, founded campus mental health initiatives, and created digital content for platforms such as WeChat, RedNote, and Bilibili. I enjoy turning data into practical strategies, collaborating with cross-functional teams, and exploring the intersections of psychology, marketing, and technology.

Aubrey Zhang

Content Creator, Content Producer, Content Designer, +2





I’m Aubrey Zhang, a consumer psychology and data-driven marketing professional who bridges academic research with hands-on product and growth initiatives. I earned an MPhil in Psychology & Education from the University of Cambridge and a BSc in Applied Psychology from Southwest University, with an exchange period at the University of Glasgow. My work centers on applying behavioural insights to optimize digital engagement, lead generation, and omni-channel campaigns across tech, beverages, and education sectors. I have built and led university media teams, founded campus mental health initiatives, and created digital content for platforms such as WeChat, RedNote, and Bilibili. I enjoy turning data into practical strategies, collaborating with cross-functional teams, and exploring the intersections of psychology, marketing, and technology.…I’m Aubrey Zhang, a consumer psychology and data-driven marketing professional who bridges academic research with hands-on product and growth initiatives. I earned an MPhil in Psychology & Education from the University of Cambridge and a BSc in Applied Psychology from Southwest University, with an exchange period at the University of Glasgow. My work centers on applying behavioural insights to optimize digital engagement, lead generation, and omni-channel campaigns across tech, beverages, and education sectors. I have built and led university media teams, founded campus mental health initiatives, and created digital content for platforms such as WeChat, RedNote, and Bilibili. I enjoy turning data into practical strategies, collaborating with cross-functional teams, and exploring the intersections of psychology, marketing, and technology.

Available to hire

I’m Aubrey Zhang, a consumer psychology and data-driven marketing professional who bridges academic research with hands-on product and growth initiatives. I earned an MPhil in Psychology & Education from the University of Cambridge and a BSc in Applied Psychology from Southwest University, with an exchange period at the University of Glasgow. My work centers on applying behavioural insights to optimize digital engagement, lead generation, and omni-channel campaigns across tech, beverages, and education sectors.

I have built and led university media teams, founded campus mental health initiatives, and created digital content for platforms such as WeChat, RedNote, and Bilibili. I enjoy turning data into practical strategies, collaborating with cross-functional teams, and exploring the intersections of psychology, marketing, and technology.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Product Operations Intern at Tencent Technology Engineering Group (TEG)

June 1, 2025 - September 1, 2025

Managed AI chatbot interaction flows for WeChat Official Accounts and Video Channel live-stream commerce; optimized private-message customer engagement and lead capture by 18.6% (9.7% to 11.5%), contributing to daily revenue growth from RMB 1.1M to RMB 1.8M. Developed a content review pipeline for ad-violation detection, integrating automated risk assessment and rule-based filtering; built 6 agent modules for risk-word extraction and pattern learning; standardised data labelling and QA processes in collaboration with algorithm teams.

Marketing Intern at COFCO Coca-Cola Beverage Co., Ltd.

June 1, 2024 - September 1, 2024

Supported execution of the ¥3M “618 Summer +” and “Pocket-Size Series” campaigns using 4P omni-channel strategy across e-commerce, retail, and social media; developed dashboards (CTR, ROI, conversion), conducted A/B testing, and optimized channel strategies to enhance engagement by 12.5%. Coordinated between HQ and regional teams to ensure brand consistency; contributed to localization of “Hug-Can” Paris Olympics campaign; authored regional performance and ROI reports for southwestern China cities.

Event Coordinator at Southwest University Mental Health Centre

July 1, 2022 - July 1, 2024

Designed and hosted 40+ school-wide events, including weekly assemblies attended by over 10,000 students. Coordinated government inspections and external visits, managing reception logistics and documentation. Founded and ran the campus mental health centre, overseeing space design, procurement, SOPs, and operations.

Event Marketing & Community Operations at EF Education First Co., Ltd.

May 1, 2023 - September 1, 2023

Managed summer programme events and online community engagement for student recruitment campaigns. Delivered 34% conversion rate from event participants to course enrolment, generating RMB 239,000 in revenue. Coordinated campaign communication and follow-up within community channels to maintain engagement and maximise lead conversion.

Community Operations & Psychometric Consultant at KnowYourself Inc.

December 1, 2020 - May 1, 2021

Managed content marketing and community engagement for China’s leading psychology media company. Boosted psychometric product sales through targeted campaigns, generating over £11,000 in revenue.

Independent Digital Content Creator at Media Projects

March 1, 2024 - Present

Produced multi-format digital content including video essays, lifestyle recommendations and educational posts; co-created 130+ short videos on WeChat Video Channel focused on educational storytelling. Maintained engagement rates significantly above platform averages across multiple posts; high-performing posts across platforms including: RedNote, Bilibili.

Student President & Head of Marketing at Southwest University Library

January 1, 2019 - January 1, 2020

Led university student media organisation responsible for campus digital content and audience engagement. Produced 100+ WeChat Official Account articles and organised 40+ reading promotion events with 20,000+ attendees. Built a niche audience community with 80,000+ followers, reaching approximately 40% of the university student population, promoting educational campaigns with external organisations and university branding.

Student President & Head of Marketing at Southwest University Library

January 1, 2020 - January 1, 2021

See above (duplicate period captured for 2020-2021).

Independent Digital Content Creator at Media Projects (WeChat Video Channel / RedNote / Bilibili)

March 1, 2024 - Present