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I’m Melissa Romero, a Swiss-based marketing professional with 5 years of experience in the healthcare industry, specializing in developing omnichannel campaigns and innovative digital solutions. I translate strategic objectives into actionable plans across multiple disease areas, driving end-to-end product launches and global-to-affiliate adoption. I thrive in collaborative, inclusive environments and leverage data-driven insights to optimize delivery and impact. I lead cross-functional teams to plan, execute, and monitor omnichannel campaigns from pre-launch through post-launch evaluation, coordinating with the CXI team and senior stakeholders. I’m focused on delivering creative, high-impact experiences for patients and customers while continuously improving efficiency and scale through unified omnichannel frameworks.…I’m Melissa Romero, a Swiss-based marketing professional with 5 years of experience in the healthcare industry, specializing in developing omnichannel campaigns and innovative digital solutions. I translate strategic objectives into actionable plans across multiple disease areas, driving end-to-end product launches and global-to-affiliate adoption. I thrive in collaborative, inclusive environments and leverage data-driven insights to optimize delivery and impact. I lead cross-functional teams to plan, execute, and monitor omnichannel campaigns from pre-launch through post-launch evaluation, coordinating with the CXI team and senior stakeholders. I’m focused on delivering creative, high-impact experiences for patients and customers while continuously improving efficiency and scale through unified omnichannel frameworks.

Melissa Romero

Marketing Strategist, Brand Strategist, Growth Marketer, +1

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I’m Melissa Romero, a Swiss-based marketing professional with 5 years of experience in the healthcare industry, specializing in developing omnichannel campaigns and innovative digital solutions. I translate strategic objectives into actionable plans across multiple disease areas, driving end-to-end product launches and global-to-affiliate adoption. I thrive in collaborative, inclusive environments and leverage data-driven insights to optimize delivery and impact. I lead cross-functional teams to plan, execute, and monitor omnichannel campaigns from pre-launch through post-launch evaluation, coordinating with the CXI team and senior stakeholders. I’m focused on delivering creative, high-impact experiences for patients and customers while continuously improving efficiency and scale through unified omnichannel frameworks.…I’m Melissa Romero, a Swiss-based marketing professional with 5 years of experience in the healthcare industry, specializing in developing omnichannel campaigns and innovative digital solutions. I translate strategic objectives into actionable plans across multiple disease areas, driving end-to-end product launches and global-to-affiliate adoption. I thrive in collaborative, inclusive environments and leverage data-driven insights to optimize delivery and impact. I lead cross-functional teams to plan, execute, and monitor omnichannel campaigns from pre-launch through post-launch evaluation, coordinating with the CXI team and senior stakeholders. I’m focused on delivering creative, high-impact experiences for patients and customers while continuously improving efficiency and scale through unified omnichannel frameworks.

Available to hire

I’m Melissa Romero, a Swiss-based marketing professional with 5 years of experience in the healthcare industry, specializing in developing omnichannel campaigns and innovative digital solutions. I translate strategic objectives into actionable plans across multiple disease areas, driving end-to-end product launches and global-to-affiliate adoption. I thrive in collaborative, inclusive environments and leverage data-driven insights to optimize delivery and impact.

I lead cross-functional teams to plan, execute, and monitor omnichannel campaigns from pre-launch through post-launch evaluation, coordinating with the CXI team and senior stakeholders. I’m focused on delivering creative, high-impact experiences for patients and customers while continuously improving efficiency and scale through unified omnichannel frameworks.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Global Engagement Manager at Hoffmann-La Roche

November 1, 2023 - Present

Strategic marketing professional leading end-to-end omnichannel campaigns in healthcare, translating strategic objectives into actionable plans, coordinating with the CXI team and affiliate groups, presenting campaign results to senior stakeholders, and rolling out global and affiliate omnichannel strategies. Focused on data-driven optimization, API-enabled reporting, and cross-functional collaboration to improve patient experience and campaign impact.