Yori van Banning
I'm a transformational brand, marketing and communications leader with 15+ years of international experience across FMCG, retail and non-profit.
About
I’m a transformational brand, marketing and communications leader with 15+ years of international experience across FMCG, retail and non-profit. I help brands grow by defining strategic direction, building high-performing teams, and delivering impactful, ROI-driven campaigns. As a trusted C-level adviser and hands-on operator, I thrive in fast-paced environments, turning ambitious goals into concrete plans and scalable programs that resonate with customers, partners, and stakeholders.
- 10 years' experience
- Joined March 2026
Skills· 13
Languages
- DutchFluent
- EnglishFluent
- GermanAdvanced
- FrenchIntermediate
- Spanish; CastilianIntermediate
Industry experience
- Consumer Goods
- Retail
- Non-Profit Organization
- Healthcare
Work experience· 8 roles
Led a 10-person team across brand marketing, design, PR/influencer, and social; drove a marketing transformation, new ways of working, team restructuring, and hiring; directed global brand communications and 360° campaigns with collaborations and seasonal initiatives; advised C-level on strategy; managed budgets and ROI.
Led Europe-wide market share recovery initiatives, aligned cross-functional and cross-country stakeholders, developed a centralized asset toolkit, and presented strategy for Danone Medical Devices including a 90-day action plan and risk assessment; steered cross-functional teams on marketing communications and content development.
Built and led a marcom team of 5; developed and executed brand and content strategy, professionalizing communications across donors, partners, campaigns and media; hands-on in copywriting, PR, social media, and materials while establishing team workflows and a marcom calendar.
Education· 5
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