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I'm a transformational brand, marketing and communications leader with 15+ years of international experience across FMCG, retail and non-profit. I help brands grow by defining strategic direction, building high-performing teams, and delivering impactful, ROI-driven campaigns. As a trusted C-level adviser and hands-on operator, I thrive in fast-paced environments, turning ambitious goals into concrete plans and scalable programs that resonate with customers, partners, and stakeholders.…I'm a transformational brand, marketing and communications leader with 15+ years of international experience across FMCG, retail and non-profit. I help brands grow by defining strategic direction, building high-performing teams, and delivering impactful, ROI-driven campaigns. As a trusted C-level adviser and hands-on operator, I thrive in fast-paced environments, turning ambitious goals into concrete plans and scalable programs that resonate with customers, partners, and stakeholders.

Yori van Banning

Brand Strategist, Marketing Strategist, Content Creator, +2

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I'm a transformational brand, marketing and communications leader with 15+ years of international experience across FMCG, retail and non-profit. I help brands grow by defining strategic direction, building high-performing teams, and delivering impactful, ROI-driven campaigns. As a trusted C-level adviser and hands-on operator, I thrive in fast-paced environments, turning ambitious goals into concrete plans and scalable programs that resonate with customers, partners, and stakeholders.…I'm a transformational brand, marketing and communications leader with 15+ years of international experience across FMCG, retail and non-profit. I help brands grow by defining strategic direction, building high-performing teams, and delivering impactful, ROI-driven campaigns. As a trusted C-level adviser and hands-on operator, I thrive in fast-paced environments, turning ambitious goals into concrete plans and scalable programs that resonate with customers, partners, and stakeholders.

Available to hire

I’m a transformational brand, marketing and communications leader with 15+ years of international experience across FMCG, retail and non-profit. I help brands grow by defining strategic direction, building high-performing teams, and delivering impactful, ROI-driven campaigns. As a trusted C-level adviser and hands-on operator, I thrive in fast-paced environments, turning ambitious goals into concrete plans and scalable programs that resonate with customers, partners, and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Dutch

Fluent

English

Fluent

German

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Global Senior Brand Manager (Freelance) at Danone HQ

January 1, 2025 - January 1, 2026

Led Europe-wide market share recovery initiatives, aligned cross-functional and cross-country stakeholders, developed a centralized asset toolkit, and presented strategy for Danone Medical Devices including a 90-day action plan and risk assessment; steered cross-functional teams on marketing communications and content development.

Head of Marketing & Communications (Freelance) at Summum

January 1, 2025 - Present

Led a 10-person team across brand marketing, design, PR/influencer, and social; drove a marketing transformation, new ways of working, team restructuring, and hiring; directed global brand communications and 360° campaigns with collaborations and seasonal initiatives; advised C-level on strategy; managed budgets and ROI.

Marcom Lead & Content Strategy (Freelance) at People for People Foundation

January 1, 2024 - Present

Built and led a marcom team of 5; developed and executed brand and content strategy, professionalizing communications across donors, partners, campaigns and media; hands-on in copywriting, PR, social media, and materials while establishing team workflows and a marcom calendar.

Senior Global Brand Manager / Marcom Manager (Freelance) at O’Neill

January 1, 2022 - January 1, 2023

Led a 5+ person team; acted as strategic partner to the CMO, driving all brand marketing and communication strategies.

Senior Marketing Communication Manager (Freelance) at Bol.com (Ahold Delhaize)

January 1, 2022 - December 31, 2022

Responsible for all marketing communication strategy and campaigns for the Bol.com Select loyalty program.

Senior Global Channel Communication Strategy Brand Lead (Freelance) at Danone

January 1, 2018 - December 31, 2018

Managing and briefing global ad marketing campaigns from scratch; creating toolkits (pack, in-store, medical professional campaigns, platforms, sales packs); shaping yearly communication and marketing activity plans; identifying high-impact opportunities.

Senior Global Brand & Shopper Marketing Lead (Freelance) at Royal Philips (HQ)

January 1, 2017 - January 1, 2021

Led cross-functional teams to execute go-to-market rollouts for NPD (dental whitening), launched first in the US; managed end-to-end global/local campaigns (in-store, packaging, medical pro communications, ATL, retail programs) with budgets over €3M; led the global 'Make Life Better' campaign (budget €5M) and developed global retail guidelines.

Independent Marketing Communication & Brand Consultancy

January 1, 2016 - Present

For B2B/B2C marcom, (re)brand projects and visual identity work for clients such as De Goede Doelen Loterijen, Het Rode Kruis, Suitsupply, Buro Z, Randon, Weborama, etc.