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I am a detail-oriented Digital Business Analyst and Marketing Analyst based in Sacramento, specializing in turning data into strategy. I translate business requirements into technical solutions, bridging agile teams, analytics, and stakeholders to drive measurable outcomes. I thrive in fast-paced environments and enjoy collaborating across cross-functional teams to optimize processes and growth. In my roles at Disney and Comcast, I improved conversion rates, built dashboards, ran SEO analysis, and led multi-channel campaigns. I am passionate about turning insights into actionable plans and delivering tangible business results through data-driven decision making.…I am a detail-oriented Digital Business Analyst and Marketing Analyst based in Sacramento, specializing in turning data into strategy. I translate business requirements into technical solutions, bridging agile teams, analytics, and stakeholders to drive measurable outcomes. I thrive in fast-paced environments and enjoy collaborating across cross-functional teams to optimize processes and growth. In my roles at Disney and Comcast, I improved conversion rates, built dashboards, ran SEO analysis, and led multi-channel campaigns. I am passionate about turning insights into actionable plans and delivering tangible business results through data-driven decision making.

Ekissha Puri

Marketing Analyst, Digital Marketer, Data Analyst, +2

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I am a detail-oriented Digital Business Analyst and Marketing Analyst based in Sacramento, specializing in turning data into strategy. I translate business requirements into technical solutions, bridging agile teams, analytics, and stakeholders to drive measurable outcomes. I thrive in fast-paced environments and enjoy collaborating across cross-functional teams to optimize processes and growth. In my roles at Disney and Comcast, I improved conversion rates, built dashboards, ran SEO analysis, and led multi-channel campaigns. I am passionate about turning insights into actionable plans and delivering tangible business results through data-driven decision making.…I am a detail-oriented Digital Business Analyst and Marketing Analyst based in Sacramento, specializing in turning data into strategy. I translate business requirements into technical solutions, bridging agile teams, analytics, and stakeholders to drive measurable outcomes. I thrive in fast-paced environments and enjoy collaborating across cross-functional teams to optimize processes and growth. In my roles at Disney and Comcast, I improved conversion rates, built dashboards, ran SEO analysis, and led multi-channel campaigns. I am passionate about turning insights into actionable plans and delivering tangible business results through data-driven decision making.

Available to hire

I am a detail-oriented Digital Business Analyst and Marketing Analyst based in Sacramento, specializing in turning data into strategy. I translate business requirements into technical solutions, bridging agile teams, analytics, and stakeholders to drive measurable outcomes. I thrive in fast-paced environments and enjoy collaborating across cross-functional teams to optimize processes and growth.
In my roles at Disney and Comcast, I improved conversion rates, built dashboards, ran SEO analysis, and led multi-channel campaigns. I am passionate about turning insights into actionable plans and delivering tangible business results through data-driven decision making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Business Analyst | Marketing Analyst at Disney

November 1, 2023 - Present

Analyzed digital marketing funnels and user journeys, improving conversion rates by 25%. Created BPMN process documentation and collaborated with development teams using Agile methodology. Built Power BI dashboards for KPI tracking and campaign effectiveness monitoring. Conducted stakeholder interviews and requirements gathering to define project scope. Performed SEO analysis, delivering insights that increased organic visibility by 30%.

Digital Business Analyst | Marketing Analyst at Comcast

January 1, 2021 - August 1, 2023

Led analysis of 10+ multi-channel marketing campaigns, increasing engagement by 15%. Gathered requirements from 40-100 customers per event, translating insights into process enhancements. Created detailed process maps and workflow documentation for event coordination. Built automated reporting dashboards tracking social media performance (30+ monthly content pieces). Designed A/B testing frameworks for email marketing campaigns and customer journey optimization.

Junior Business Analyst at MDH Pvt Ltd.

July 1, 2020 - December 1, 2020

Conducted daily customer research with 50-100+ potential customers, gathering requirements and feedback. Analyzed promotional event performance and engagement data from 10+ brand activations. Created customer persona documentation and journey maps based on field research. Supported requirement gathering for marketing strategy initiatives and process improvement projects.