Led creative direction for sports branding and promotional campaigns, resulting in a 30% increase in social media engagement through consistent visual storytelling. Produced high-energy video content using Adobe Premiere Pro and After Effects that optimized digital marketing reach across multiple platforms. Developed custom 3D assets in Blender and Maya, differentiating brand visuals and increasing seasonal campaign conversion rates by 45%. Partnered with management to align brand identity with business objectives, improving overall customer retention and brand loyalty.

Senior Designer at Remote (Freelance) / Kingston, Jamaica

August 1, 2021 - Present

Selected freelance projects: developed comprehensive branding packages (logos, palettes, guidelines) for diverse clients, ensuring a cohesive market presence. Managed end-to-end design workflows for print and digital assets, consistently delivering high-quality results within strict budget and deadline constraints. Synthesized current design trends into modern visual solutions, helping clients remain competitive in evolving digital landscapes.

UI/UX Designer at Liverich Beauty

April 1, 2021 - August 1, 2021

Designed user-centric interfaces and high-fidelity prototypes in Figma and Adobe XD, improving the e-commerce shopping experience for the beauty sector. Analyzed user flows to identify and resolve navigation friction, leading to a more intuitive site architecture and usability. Drafted wireframes and prototypes to bridge the gap between design and development, reducing technical hand-off time by 10%.