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I’m Ayesha Attiya, a design leader with over two decades of experience shaping graphic and UI/UX design, marketing strategy, and education content. I’ve steered cross-functional teams to deliver high-impact visual storytelling that grows brands and elevates user experiences across web, mobile, and educational platforms. I thrive on turning complex ideas into clear, engaging visuals and scalable design systems. I excel at building cohesive brand identities, guiding creative direction, and mentoring educators and stakeholders to implement effective curricula and visual content. My work blends education with design—transforming standards into compelling textbooks, learning assets, and marketing collateral that boost adoption, engagement, and brand growth.…I’m Ayesha Attiya, a design leader with over two decades of experience shaping graphic and UI/UX design, marketing strategy, and education content. I’ve steered cross-functional teams to deliver high-impact visual storytelling that grows brands and elevates user experiences across web, mobile, and educational platforms. I thrive on turning complex ideas into clear, engaging visuals and scalable design systems. I excel at building cohesive brand identities, guiding creative direction, and mentoring educators and stakeholders to implement effective curricula and visual content. My work blends education with design—transforming standards into compelling textbooks, learning assets, and marketing collateral that boost adoption, engagement, and brand growth.

Ayesha Attiya

Graphic Designer, UI Designer, Brand Designer, +2

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I’m Ayesha Attiya, a design leader with over two decades of experience shaping graphic and UI/UX design, marketing strategy, and education content. I’ve steered cross-functional teams to deliver high-impact visual storytelling that grows brands and elevates user experiences across web, mobile, and educational platforms. I thrive on turning complex ideas into clear, engaging visuals and scalable design systems. I excel at building cohesive brand identities, guiding creative direction, and mentoring educators and stakeholders to implement effective curricula and visual content. My work blends education with design—transforming standards into compelling textbooks, learning assets, and marketing collateral that boost adoption, engagement, and brand growth.…I’m Ayesha Attiya, a design leader with over two decades of experience shaping graphic and UI/UX design, marketing strategy, and education content. I’ve steered cross-functional teams to deliver high-impact visual storytelling that grows brands and elevates user experiences across web, mobile, and educational platforms. I thrive on turning complex ideas into clear, engaging visuals and scalable design systems. I excel at building cohesive brand identities, guiding creative direction, and mentoring educators and stakeholders to implement effective curricula and visual content. My work blends education with design—transforming standards into compelling textbooks, learning assets, and marketing collateral that boost adoption, engagement, and brand growth.

Available to hire

I’m Ayesha Attiya, a design leader with over two decades of experience shaping graphic and UI/UX design, marketing strategy, and education content. I’ve steered cross-functional teams to deliver high-impact visual storytelling that grows brands and elevates user experiences across web, mobile, and educational platforms. I thrive on turning complex ideas into clear, engaging visuals and scalable design systems.

I excel at building cohesive brand identities, guiding creative direction, and mentoring educators and stakeholders to implement effective curricula and visual content. My work blends education with design—transforming standards into compelling textbooks, learning assets, and marketing collateral that boost adoption, engagement, and brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Book Cover

Expert

Language

Urdu

Fluent

English

Advanced

Work Experience

Chief Marketing Officer at Lookin Technologies PVT LTD

June 1, 2023 - October 1, 2024

Led marketing strategy, driving brand growth and investor onboarding, contributing to swift acquisition of the startup by Jazz Telecommunication Pakistan. Pioneered 'Safe Hubs' for C2C transactions, the first implementation in Pakistan. Designed the complete brand visual language and produced marketing collateral and animations including UX flows and UI screens for the mobile app. Managed marketing budget and coordinated with the development team for product launch.

Design Team Lead at Geeks for Growth

April 1, 2022 - July 1, 2024

Promoted from Graphic Designer to Team Lead within 8 months; expanded the team from 3 to 8 members while maintaining 100% project deadlines. Oversaw creative vision, project management & client deliverables while managing client billing, communications, and marketing material (animations, ads). Produced marketing collateral and UI/UX for a variety of sectors and services.

UI/UX Designer at CodeJam Café

February 1, 2021 - July 1, 2021

Designed low/high-fidelity Figma wireframes and clickable prototypes for web & mobile. Created production-ready layouts for developer hand-off. Assisted in usability testing and synthesized findings into UI improvements.

Graphic Designer at Academic Solutions & Assessment Network

January 1, 2021 - January 1, 2026

Improved content and designed English textbooks (Primary–Grade 5), enhancing content flow, readability and visual appeal by 60%. Developed custom illustrations and design layouts, aligning 100% with Baluchistan Educational Board standards.

Design & Social Media Lead at Patari Music

December 1, 2017 - September 1, 2020

Directed visual storytelling for 500K+ users, boosting social media engagement by 30%. Built animations, illustrations, and campaigns, ensuring brand consistency. Aligned all digital/print collateral with evolving brand vision and market trends.

Content Manager at ITU Center for Technology in Education - DFID eLearn Punjab

May 1, 2016 - September 1, 2017

Led creative direction and content management for DFID eLearn Punjab, overseeing content design, visual storytelling, and cross-functional collaboration with stakeholders. Oversaw a team of 11 designers, streamlining workflows and improving project delivery times by 35% through agile methodologies. Mentored educators on curriculum implementation, resulting in 15% improvement in classroom adoption rates during first year of implementation.

Asst. Manager Curriculum – EYE at Beaconhouse School System

January 1, 2014 - July 1, 2016

Authored nationwide curriculum for Science and PSED, impacting 200+ schools across Pakistan. Trained teachers on modern educational strategies through workshops and visual training materials. Curated curriculum-aligned workbooks and storybooks that improved learner interaction by 60%.

Curriculum Officer at Beaconhouse School System

May 1, 2005 - December 1, 2013

Developed the Science/Math/Visual Arts curricula for Early Years Education, adopted by 200+ schools nationwide. Built teacher training programs and implementation guides that reduced onboarding time by 30%. Illustrated and designed interactive workbooks and storybooks, increasing student engagement by 40%.