Sufyan Rosman
Hello! I'm Sufyan, a dedicated performance marketing professional with over six years of experience in driving multi-market digital strategies and activation for global brands.
About
Hello! I’m Sufyan, a dedicated performance marketing professional with over six years of experience in driving multi-market digital strategies and activation for global brands. I specialize in performance media planning, media forecasting, and developing innovative test-and-learn roadmaps to deliver significant results. I am passionate about strengthening stakeholder relationships and ensuring that digital strategies align with overall business growth goals.
Currently relocating to Sydney, Australia, I’m excited to bring my expertise to new challenges while collaborating with dynamic teams. When I’m not immersed in digital marketing, I enjoy exploring local cafes and soaking in the vibrant culture around me. Let’s connect and explore potential collaborations!
- 6 years' experience
- Joined March 2026
Languages
- EnglishFluent
- MalayIntermediate
- ChineseBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Financial Services
- Retail
Work experience· 5 roles
Led paid search strategy across 22 markets, managing a $15M+ annual portfolio and surpassing ROI targets. Increased Europe leads YoY by +118% and cut CPA by 44% YoY within 6 months of onboarding through structural optimisation and strategic budget pacing.
Won the IPG x Meta 2024 Award for leading the multi-market econometrics project. Drove footfall by 120% on primary markets and uncovered new growth pockets through cross-channel experimentation.
Drove 4x talent acquisition conversions via launching programmatic ad buys and achieved 7x CTR uplift through advanced keyword bidding strategies.
Education
Certifications and awards
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