Hello! I'm Sufyan, a dedicated performance marketing professional with over six years of experience in driving multi-market digital strategies and activation for global brands. I specialize in performance media planning, media forecasting, and developing innovative test-and-learn roadmaps to deliver significant results. I am passionate about strengthening stakeholder relationships and ensuring that digital strategies align with overall business growth goals. Currently relocating to Sydney, Australia, I'm excited to bring my expertise to new challenges while collaborating with dynamic teams. When I'm not immersed in digital marketing, I enjoy exploring local cafes and soaking in the vibrant culture around me. Let's connect and explore potential collaborations!

Sufyan Rosman

Hello! I'm Sufyan, a dedicated performance marketing professional with over six years of experience in driving multi-market digital strategies and activation for global brands. I specialize in performance media planning, media forecasting, and developing innovative test-and-learn roadmaps to deliver significant results. I am passionate about strengthening stakeholder relationships and ensuring that digital strategies align with overall business growth goals. Currently relocating to Sydney, Australia, I'm excited to bring my expertise to new challenges while collaborating with dynamic teams. When I'm not immersed in digital marketing, I enjoy exploring local cafes and soaking in the vibrant culture around me. Let's connect and explore potential collaborations!

Available to hire

Hello! I’m Sufyan, a dedicated performance marketing professional with over six years of experience in driving multi-market digital strategies and activation for global brands. I specialize in performance media planning, media forecasting, and developing innovative test-and-learn roadmaps to deliver significant results. I am passionate about strengthening stakeholder relationships and ensuring that digital strategies align with overall business growth goals.

Currently relocating to Sydney, Australia, I’m excited to bring my expertise to new challenges while collaborating with dynamic teams. When I’m not immersed in digital marketing, I enjoy exploring local cafes and soaking in the vibrant culture around me. Let’s connect and explore potential collaborations!

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Language

English
Fluent
Malay
Intermediate
Chinese
Beginner

Work Experience

Paid Search Associate Account Director at IPG - KINESSO
April 1, 2025 - November 1, 2025
Led paid search strategy across 22 markets, managing a $15M+ annual portfolio and surpassing ROI targets. Increased Europe leads YoY by +118% and cut CPA by 44% YoY within 6 months of onboarding through structural optimisation and strategic budget pacing.
Biddable Account Manager at IPG - Mediahub Worldwide
April 1, 2024 - March 1, 2025
Won the IPG x Meta 2024 Award for leading the multi-market econometrics project. Drove footfall by 120% on primary markets and uncovered new growth pockets through cross-channel experimentation.
PPC Analyst & Media Trader at Radancy
November 1, 2021 - February 1, 2024
Drove 4x talent acquisition conversions via launching programmatic ad buys and achieved 7x CTR uplift through advanced keyword bidding strategies.
Integrated Media Planner at Publicis Groupe - Performics
May 1, 2021 - November 1, 2022
Designed multi-channel plans improving ROI by 50%. Managed 30+ campaigns with actionable optimizations and served as a trusted advisor to stakeholders.
Performance Executive at OMG - PHD
August 1, 2019 - May 1, 2021
Increased client leads by 1,476% converting showroom footfall to online leads and automated performance reporting, cutting reporting time by 60%.

Education

Bachelor of Business Management (Merit) at Singapore Management University
January 1, 2012 - January 1, 2016

Qualifications

Google Ads Search, Display & Video
January 11, 2030 - March 27, 2026
Microsoft Advertising Search
January 11, 2030 - March 27, 2026
Amazon Video Ads
January 11, 2030 - March 27, 2026
Campaign Manager 360, Search Ads 360
January 11, 2030 - March 27, 2026

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Retail