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UX researcher and product designer with experience in end-to-end product design, user research, and usability testing. I enjoy turning complex user problems into intuitive, engaging experiences through thoughtful research and iteration. My background spans digital products, workflow improvement, and concept development, with a strong interest in creating user-centered solutions that are both practical and impactful.…UX researcher and product designer with experience in end-to-end product design, user research, and usability testing. I enjoy turning complex user problems into intuitive, engaging experiences through thoughtful research and iteration. My background spans digital products, workflow improvement, and concept development, with a strong interest in creating user-centered solutions that are both practical and impactful.

Ziyuan Xue

UX Designer, Product Designer, Web Designer, +3

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UX researcher and product designer with experience in end-to-end product design, user research, and usability testing. I enjoy turning complex user problems into intuitive, engaging experiences through thoughtful research and iteration. My background spans digital products, workflow improvement, and concept development, with a strong interest in creating user-centered solutions that are both practical and impactful.…UX researcher and product designer with experience in end-to-end product design, user research, and usability testing. I enjoy turning complex user problems into intuitive, engaging experiences through thoughtful research and iteration. My background spans digital products, workflow improvement, and concept development, with a strong interest in creating user-centered solutions that are both practical and impactful.

Available to hire

UX researcher and product designer with experience in end-to-end product design, user research, and usability testing. I enjoy turning complex user problems into intuitive, engaging experiences through thoughtful research and iteration. My background spans digital products, workflow improvement, and concept development, with a strong interest in creating user-centered solutions that are both practical and impactful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

User Researcher at Shopbop

October 1, 2024 - November 1, 2024

Led 0-to-1 design for a swipe-based outfit discovery MVP; evolved an initial web concept into a high-fidelity mobile prototype with a 75 SUS score; secured engineering buy-in to pivot to a mobile-first roadmap; conducted interviews with 90% of users expecting a dedicated full-screen UI; conceptualized 'Why Tag' and 'Closet Crush' features based on competitive analysis of 171 reviews; validated designs via A/B testing (n=10) to drive a 7% increase in user satisfaction (SUS 70→75); shifted the swipe mechanic to single-item cards and launched 'Outfit Inspiration' to preserve styling context for 60% of users.

Volunteer UX Designer at Nakira’s World

September 1, 2022 - February 1, 2023

Established a comprehensive design system to modernize the site’s visuals; restructured information architecture and navigation to reduce drop-off; built a strategic case-study framework to demonstrate service impact and usage contexts; optimized content strategy to boost lead generation.

Intern at China National Institute of Standardization (HELIOS project – Oppo)

February 1, 2024 - April 1, 2024

Evaluated baseline wearable usability for older adults; identified severe interaction friction (0% task success, 67 SUS) to justify a strategic pivot in the device's interaction patterns; mapped senior users' mental models and favored frictionless interactions with 98 SUS and 100% task success; delivered actionable design guidelines and interaction specifications to stakeholders.

Course Project UX Designer at UW-Madison (Wisconsin Badgers)

September 1, 2022 - February 1, 2023

Diagnosed discoverability pain points using heuristic evaluations and App Store analysis; transformed the homepage into a centralized dashboard to surface game-critical information; reduced click depth from 4 steps to 1; restructured content architecture by moving news to a dedicated screen with customizable sports filters to boost retention; developed a case-study framework to communicate service impact and usage contexts.

User Researcher at Shopbop (UW-Madison Capstone Project)

October 1, 2024 - November 1, 2024

Led 0-to-1 design for a swipe-based discovery MVP, evolving an initial web concept into a high-fidelity mobile prototype with a 75 SUS score. Secured engineering buy-in to pivot roadmap to mobile-first, using interviews showing 90% of users prefer full-screen UI. Conceptualized 'Why Tag' and 'Closet Crush' based on competitive analysis of 171 reviews; validated via A/B testing (n=10) to lift SUS from 70 to 75. Analyzed A/B data to shift swipe mechanic to single-item cards; launched 'Outfit Inspiration' to retain styling context for 60% of users.

Intern at China National Institute of Standardization (HELIOS Project)

February 1, 2024 - April 1, 2024

Evaluated baseline wearable usability for older adults; identified severe friction (0% task success, 67 SUS) to justify a pivot in device interaction. Mapped senior users' mental models balancing confirmation and simplicity; achieved 98 SUS and 100% task success. Championed a '0-confirmation' flow and delivered actionable design guidelines and interaction specs to stakeholders.

Course Project at UW-Madison

February 1, 2024 - April 1, 2024

Wisconsin Badgers: Improving content discoverability. Diagnosed usability pain points via heuristic evaluation and App Store analysis; transformed homepage into a centralized dashboard, reducing click depth from 4 to 1. Restructured content architecture by moving news to a dedicated screen with customizable filters to boost retention.

User Researcher at Shopbop (UW-Madison Capstone Project)

March 1, 2025 - May 1, 2025

Led 0-to-1 UX design for a swipe-based discovery MVP; evolved a web concept into a high-fidelity mobile prototype with a SUS score of 75. Secured engineering buy-in for a mobile-first roadmap; conducted user interviews showing 90% of users want a dedicated full-screen UI. Conceptualized 'Why Tag' and 'Closet Crush' features based on competitive analysis of 171 reviews; validated designs via AB testing (n=10) contributing to a 7% increase in SUS (70→75). Analyzed AB data to shift the swipe mechanic to single-item cards aligned with purchasing behavior and launched 'Outfit Inspiration' to retain styling context for 60% of users.

Volunteer UX Designer at Nakira’s World

October 1, 2024 - November 1, 2024

Established a comprehensive design system to modernize the site’s visual language; restructured information architecture and navigation to reduce drop-off. Developed a strategic case-study framework to clearly communicate service impact and real-world usage contexts, optimizing content to boost lead generation.

Intern at China National Institute of Standardization (HELIOS)

September 1, 2022 - February 1, 2023

Evaluated baseline wearable usability for older adults, identifying severe interaction friction (0% task success, 67 SUS) to justify a strategic pivot in the device’s interaction patterns. Mapped senior users’ mental models to balance cognitive confirmation and simplicity, achieving a preference for frictionless interactions with 98 SUS and 100% task success. Championed a '0-confirmation' interaction flow and delivered actionable design guidelines and interaction specifications to stakeholders.

Course Project UX Designer at UW–Madison Course Project: Wisconsin in Badgers

February 1, 2024 - April 1, 2024

Diagnosed discoverability pain points through heuristic evaluation and App Store analysis; redesigned the homepage into a centralized dashboard to surface critical information at a glance, reducing click depth from 4 steps to 1. Reorganized content architecture by moving news to a dedicated screen with customizable sports filters to boost user retention.

Intern at China National Institute of Standardization (Oppo collaboration)

February 1, 2024 - April 1, 2024

Evaluated baseline wearable usability for older adults, identifying severe interaction friction (0% task success, 67 SUS) to justify a strategic pivot in the device’s interaction patterns. Mapped senior users’ mental models regarding the cognitive trade-off between system confirmation and simplicity, proving a strong preference for frictionless interactions with a 98 SUS score and 100% task success rate. Championed a '0-confirmation' interaction flow to optimize the user experience, delivering actionable design guidelines and interaction specifications to stakeholders.

Course Project UX Designer at UW-Madison / Wisconsin Badgers

September 1, 2022 - February 1, 2023

Diagnosed critical discoverability pain points using heuristic evaluations and App Store review analysis. Transformed the homepage into a centralized dashboard to surface game-critical information at a glance, reducing user click depth from 4 steps to 1. Restructured content architecture by moving news to a dedicated screen with customizable sports filters to boost user retention.