I'm Florencia Casagrande, a marketing and project management professional with 7+ years of experience in digital strategy, web development, and business growth. I specialize in end-to-end project delivery, online store optimization, and data-driven marketing that drives measurable results. As a founder and remote-working leader, I build scalable brands, oversee strategy and operations, and collaborate with cross-functional teams to deliver creative campaigns, robust websites, and efficient processes.

Florencia Casagrande

I'm Florencia Casagrande, a marketing and project management professional with 7+ years of experience in digital strategy, web development, and business growth. I specialize in end-to-end project delivery, online store optimization, and data-driven marketing that drives measurable results. As a founder and remote-working leader, I build scalable brands, oversee strategy and operations, and collaborate with cross-functional teams to deliver creative campaigns, robust websites, and efficient processes.

Available to hire

I’m Florencia Casagrande, a marketing and project management professional with 7+ years of experience in digital strategy, web development, and business growth. I specialize in end-to-end project delivery, online store optimization, and data-driven marketing that drives measurable results.

As a founder and remote-working leader, I build scalable brands, oversee strategy and operations, and collaborate with cross-functional teams to deliver creative campaigns, robust websites, and efficient processes.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Founder & Business Manager at Casa Grande Propiedades (Real Estate Company)
January 1, 2018 - December 31, 2020
Founded and independently managed the business in Chile, overseeing strategy, operations, and creative direction. Developed and maintained the company website and product catalog. Managed digital marketing, social media, and product photography. Coordinated sourcing, production, logistics, and deliveries.
Founder & Business Manager at Muebles Araucarias – Online Furniture Store (Chile)
January 1, 2020 - December 31, 2024
Built and maintained the Shopify website, ensured smooth functionality, managed product listings and inventory across retail platforms, updated pricing and promotions, and led digital marketing and social media campaigns.
Founder at Independent Company (Chile)
January 1, 2020 - December 31, 2025
Founded and independently managed the business, oversaw end-to-end projects, strategy, operations, and creative direction; delivered measurable results across clients with a remote work setup.
Digital Marketing Specialist at Edicionesy Estudios – Digital Marketing Agency
January 1, 2021 - January 1, 2022
Managed digital marketing strategies and client content projects; designed and published content on Instagram, Facebook, Twitter, LinkedIn; maintained client websites on WordPress; coordinated campaigns.

Education

Master’s Degree in Digital Marketing & E-commerce at Universidad de Los Andes – Chile
January 1, 2012 - January 1, 2017
Certificate/Diploma in Digital Marketing at EAE Business School – Madrid, Spain
January 1, 2021 - January 1, 2022
Diploma in Project Management at Grey Stone College – Australia
January 1, 2026 - March 28, 2026

Qualifications

Diploma in Project Management
January 1, 2026 - March 28, 2026

Industry Experience

Media & Entertainment, Real Estate & Construction, Software & Internet, Professional Services, Retail