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Professional makeup artist and brand ambassador with 13 years of experience in the beauty industry. I specialize in makeup artistry, sales, management and communications, and I love creating looks that reflect a brand's identity while engaging clients and audiences. I am a creative, hardworking team player with a passion for social media, content creation, events and mentoring colleagues to deliver consistent brand messaging. I thrive in fast-paced environments and enjoy collaborating with photographers, stylists, and influencers to bring marketing campaigns to life.…Professional makeup artist and brand ambassador with 13 years of experience in the beauty industry. I specialize in makeup artistry, sales, management and communications, and I love creating looks that reflect a brand's identity while engaging clients and audiences. I am a creative, hardworking team player with a passion for social media, content creation, events and mentoring colleagues to deliver consistent brand messaging. I thrive in fast-paced environments and enjoy collaborating with photographers, stylists, and influencers to bring marketing campaigns to life.

Athina Efthymiadou

Artist, Digital Marketer, Content Creator, +5

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Professional makeup artist and brand ambassador with 13 years of experience in the beauty industry. I specialize in makeup artistry, sales, management and communications, and I love creating looks that reflect a brand's identity while engaging clients and audiences. I am a creative, hardworking team player with a passion for social media, content creation, events and mentoring colleagues to deliver consistent brand messaging. I thrive in fast-paced environments and enjoy collaborating with photographers, stylists, and influencers to bring marketing campaigns to life.…Professional makeup artist and brand ambassador with 13 years of experience in the beauty industry. I specialize in makeup artistry, sales, management and communications, and I love creating looks that reflect a brand's identity while engaging clients and audiences. I am a creative, hardworking team player with a passion for social media, content creation, events and mentoring colleagues to deliver consistent brand messaging. I thrive in fast-paced environments and enjoy collaborating with photographers, stylists, and influencers to bring marketing campaigns to life.

Available to hire

Professional makeup artist and brand ambassador with 13 years of experience in the beauty industry. I specialize in makeup artistry, sales, management and communications, and I love creating looks that reflect a brand’s identity while engaging clients and audiences.

I am a creative, hardworking team player with a passion for social media, content creation, events and mentoring colleagues to deliver consistent brand messaging. I thrive in fast-paced environments and enjoy collaborating with photographers, stylists, and influencers to bring marketing campaigns to life.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

English

Fluent

Italian

Advanced

Greek, Modern

Fluent

Work Experience

Official Makeup Artist & Brand Ambassador at MD Professionals

January 1, 2016 - December 1, 2018

Worked with the marketing team to create makeup looks for promotional material, including adverts, posters, and social media content. Ensured that makeup looks aligned with the brand's image and messaging. Collaborated with photographers, videographers, and stylists to create visual content for marketing campaigns. Conducted training sessions for retail staff and other makeup artists to ensure consistent brand representation. Represented the brand at beauty shows, engaged with attendees, and demonstrated product application techniques. Assisted in the development of new products by offering insights into current beauty trends.

Social Media & Marketing Specialist at MD Professionals

April 1, 2013 - December 1, 2015

Planned, edited and wrote accurate, clear and engaging external-facing content including press releases, briefing sessions, presentations and reports. Delivered community management & content management (Facebook, Instagram). Led the planning, development, project management and roll-out of internal events such as exhibitions, press events, sponsorships. Managed the events calendar to ensure that all major events and campaigns were documented and communicated to internal teams. Collaborated in planning, developing and executing the company's events portfolio, including online and in-person programs. Contacted and collaborated with celebrities/micro influencers in events/competition.

Team manager & shop trainer at ΜD Professionnel

February 1, 2019 - May 31, 2023

Developing and driving the store's revenue to achieve and exceed budget and managing all associated costs in-line with the budget parameters Being responsible for training administration including all necessary activities for development customisation and recording of training attendance and training budget Preparation and delivery training for new store openings (10 stores) Closing collaboration with the retail director to ensure that all initiatives are in line with the area's business goals Supporting the execution and maintenance of visual standards and visual merchandising guidelines in a high level Daily coaching the store team on company's retail curriculum by facilitating live and virtual training sessions

Beauty & wellness facilitator at Freelance

April 1, 2024 - Present

Providing personalized makeup artistry for events, photoshoots, and everyday confidence Creating hairstyling looks tailored to individual features and occasions Performing facial treatments to improve skin health, glow, and rejuvenation Delivering body massage therapies to release tension, improve circulation, and promote deep relaxation Facilitating sound healing sessions using vibration and frequency to restore emotional and energetic balance Designing customized wellness experiences based on client needs and intentions Maintaining a calm, safe, and nurturing environment for every client Educating clients on self-care routines and holistic beauty practices

Official Makeup Artist & Brand Ambassador at MD Professional

January 1, 2016 - December 1, 2018

Led makeup artistry and brand ambassador activities for marketing campaigns. Created makeup looks for promotional material (ads, posters, and social media). Ensured makeup aligned with brand image and messaging. Collaborated with photographers, videographers, and stylists to create visual content for campaigns. Conducted training sessions for retail staff and makeup artists to ensure consistent brand representation. Represented the brand at beauty shows, engaged attendees and demonstrated product application techniques. Assisted in developing new products by providing insights into current beauty trends.

Social Media & Marketing Specialist at MD Professional

April 1, 2013 - December 1, 2015

Planned, edited and wrote accurate, clear external-facing content including press releases, briefings, presentations and reports. Delivered community management and content management (Facebook, Instagram). Led the planning, development and rollout of internal events such as exhibitions, press events, sponsorships. Managed the events calendar to ensure all major events and campaigns were documented and communicated to internal teams. Collaborated in planning, developing and executing the company’s events portfolio, including online and in-person programs. Contacted and collaborated with celebrities/micro-influencers for events/competitions.