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Hi, I'm Preeti Mehra, a data-driven digital marketer and product growth leader with 12+ years of experience driving omni-channel acquisition. I lead cross-functional teams, scale paid media, and optimize marketing automation to fuel scalable growth. Hi, I specialize in SEM, UAC, analytics, lifecycle automation, and product-led growth strategies, with a proven ability to optimize CAC, FTU, CR, ROAS, LTV, and ROI through structured experimentation and attribution modeling.…Hi, I'm Preeti Mehra, a data-driven digital marketer and product growth leader with 12+ years of experience driving omni-channel acquisition. I lead cross-functional teams, scale paid media, and optimize marketing automation to fuel scalable growth. Hi, I specialize in SEM, UAC, analytics, lifecycle automation, and product-led growth strategies, with a proven ability to optimize CAC, FTU, CR, ROAS, LTV, and ROI through structured experimentation and attribution modeling.

Preeti Mehra

Digital Marketer, Performance Marketer, Marketing Consultant, +5

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Hi, I'm Preeti Mehra, a data-driven digital marketer and product growth leader with 12+ years of experience driving omni-channel acquisition. I lead cross-functional teams, scale paid media, and optimize marketing automation to fuel scalable growth. Hi, I specialize in SEM, UAC, analytics, lifecycle automation, and product-led growth strategies, with a proven ability to optimize CAC, FTU, CR, ROAS, LTV, and ROI through structured experimentation and attribution modeling.…Hi, I'm Preeti Mehra, a data-driven digital marketer and product growth leader with 12+ years of experience driving omni-channel acquisition. I lead cross-functional teams, scale paid media, and optimize marketing automation to fuel scalable growth. Hi, I specialize in SEM, UAC, analytics, lifecycle automation, and product-led growth strategies, with a proven ability to optimize CAC, FTU, CR, ROAS, LTV, and ROI through structured experimentation and attribution modeling.

Available to hire

Hi, I’m Preeti Mehra, a data-driven digital marketer and product growth leader with 12+ years of experience driving omni-channel acquisition. I lead cross-functional teams, scale paid media, and optimize marketing automation to fuel scalable growth.

Hi, I specialize in SEM, UAC, analytics, lifecycle automation, and product-led growth strategies, with a proven ability to optimize CAC, FTU, CR, ROAS, LTV, and ROI through structured experimentation and attribution modeling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Manager (Acquisition & Growth) at Uncle Delivery Express Pvt. Ltd.

August 1, 2022 - December 1, 2025

Devised Go-To-Marketing Strategies to manage media budget of more than USD 100K, reducing CAC by 50% and enhancing FTU conversions by 4X within the first year. Developed automation-driven lifecycle journeys, aligning cross-functional teams to optimize customer onboarding.

Digital Marketing Manager (Acquisition & CRM) at RailYatri

September 1, 2020 - August 1, 2022

Managed quarterly budgets of INR 1 Crore, achieving scalable customer acquisition for train and bus products through SEM and UAC optimization, enhancing repeat user engagement with lifecycle workflows.

Assistant Manager at Koovs Marketing Consulting

April 1, 2018 - September 1, 2020

Administered quarterly marketing expenditures of INR 2 Crore across multiple channels, achieving significant improvements in CIR, CPV, and revenue through feed optimization and CRM workflows.

Sr. Process Executive at Cognizant Technology Solutions

April 1, 2014 - May 1, 2017

Managed SEM campaigns for APAC and AU/NZ advertisers, reducing CPC significantly and pioneering various digital marketing strategies including A/B testing and audience segmentation.

Sr. Process Executive (Google On-site) at Cognizant Technology Solutions

April 1, 2014 - May 1, 2017

Managed SEM campaigns for APAC and AU/NZ advertisers, reducing CPC by 40-50% and increasing ROI. Pioneered A/B testing and remarketing strategies.

Digital Marketing Manager - Acquisition & Growth at Uncle Delivery Express Pvt Ltd (Logistics Service)

August 1, 2022 - December 1, 2025

Led full-funnel go-to-market and paid media strategy across SEO, SEM, UAC, Meta, Snapchat, LinkedIn, Affiliates, and performance channels, managing media budgets of USD 1.5 L per month. Implemented AI-assisted campaign research and creative testing using tools like ChatGPT, Gemini, Claude, and Microsoft Copilot to drive faster iteration and stakeholder-ready growth documentation.

Digital Marketing Manager - Acquisition & CRM at Stelling Technologies Pvt Ltd (RailYatri & IntrCity SmartBus)

September 1, 2020 - August 1, 2022

Managed over INR 2 Cr quarterly performance marketing budgets to scale customer acquisition across train and bus product lines. Optimized CPA, conversion rate, and channel efficiency. Developed lifecycle workflows using CleverTap and Netcore to increase re-engagement and retention across app and web journeys, resulting in a 30% retention improvement.

Assistant Manager (Digital Marketing) - Acquisition, Retention & Growth at Koovs Marketing Consulting (Retail Marketplace)

April 1, 2018 - September 1, 2020

Administered INR 2Cr quarterly marketing budgets across SEM, Display, Google Merchant Center, YouTube, Social Media, and CRM campaigns. Improved Cost-to-Income Ratio by 139%, reduced CPV by 50%, and grew revenue by 42% through feed optimization, campaign restructuring, and performance analytics. Led CRM workflows for email and push notifications and CRO initiatives that improved open rates and conversions.

Senior Process Executive - Google On-site at Cognizant Technology Solutions

April 1, 2014 - May 1, 2017

Managed SEM campaigns for APAC clients, reducing CPC by 40-50% and improving ROI by 30-40%. Implemented A/B testing, remarketing strategies, Shopping campaigns, and audience segmentation. Supported advertisers with campaign diagnostics, keyword expansion, ad copy testing, budget allocation, and performance optimization.