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Paid social specialist with 6+ years managing LinkedIn, Meta, and Google Ads campaigns for global B2B and B2C brands. Experienced owning budgets and forecasting across multi-market campaigns, building audience strategies (retargeting, lookalike, custom-list), and using AI-driven tools to optimize, automate, and report performance. Comfortable leading paid social end-to-end while coordinating with cross-functional and cross-regional teams. Skilled in structured A/B testing, GA4 performance analysis, and translating data into actionable insights and measurable ROI improvements.…Paid social specialist with 6+ years managing LinkedIn, Meta, and Google Ads campaigns for global B2B and B2C brands. Experienced owning budgets and forecasting across multi-market campaigns, building audience strategies (retargeting, lookalike, custom-list), and using AI-driven tools to optimize, automate, and report performance. Comfortable leading paid social end-to-end while coordinating with cross-functional and cross-regional teams. Skilled in structured A/B testing, GA4 performance analysis, and translating data into actionable insights and measurable ROI improvements.

Karolina Paduch

Marketing Automation Specialist, PPC Manager, Digital Marketer, +2

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Paid social specialist with 6+ years managing LinkedIn, Meta, and Google Ads campaigns for global B2B and B2C brands. Experienced owning budgets and forecasting across multi-market campaigns, building audience strategies (retargeting, lookalike, custom-list), and using AI-driven tools to optimize, automate, and report performance. Comfortable leading paid social end-to-end while coordinating with cross-functional and cross-regional teams. Skilled in structured A/B testing, GA4 performance analysis, and translating data into actionable insights and measurable ROI improvements.…Paid social specialist with 6+ years managing LinkedIn, Meta, and Google Ads campaigns for global B2B and B2C brands. Experienced owning budgets and forecasting across multi-market campaigns, building audience strategies (retargeting, lookalike, custom-list), and using AI-driven tools to optimize, automate, and report performance. Comfortable leading paid social end-to-end while coordinating with cross-functional and cross-regional teams. Skilled in structured A/B testing, GA4 performance analysis, and translating data into actionable insights and measurable ROI improvements.

Available to hire

Paid social specialist with 6+ years managing LinkedIn, Meta, and Google Ads campaigns for global B2B and B2C brands. Experienced owning budgets and forecasting across multi-market campaigns, building audience strategies (retargeting, lookalike, custom-list), and using AI-driven tools to optimize, automate, and report performance.

Comfortable leading paid social end-to-end while coordinating with cross-functional and cross-regional teams. Skilled in structured A/B testing, GA4 performance analysis, and translating data into actionable insights and measurable ROI improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Polish

Fluent

Work Experience

Global Social Media Performance Specialist at Kardex

November 1, 2024 - Present

Owned and executed global LinkedIn ad campaigns across multiple regions, covering the funnel from brand awareness to lead generation. Developed performance marketing strategies tailored to individual markets, aligning audience targeting and budget allocation with regional goals. Used predictive analytics and structured A/B testing to refine ad creative, messaging, and bidding strategy. Partnered with regional marketing teams to align paid social activity with business objectives and maximize ROI.

Performance Specialist at ŁazienkaPlus

April 1, 2023 - February 28, 2024

Managed e-commerce performance budgets across Meta Ads, RTB House, Criteo, Sklik, and Ceneo to drive online sales and customer acquisition. Led product-level bidding strategy, optimizing CPC and ROAS for high-converting categories. Implemented AI-powered retargeting and dynamic remarketing to improve conversion rates. Analyzed performance in Google Analytics / GA4 to identify customer-journey optimization opportunities.

Paid Social Media Specialist at Sales Tube (BMW, MINI)

April 1, 2023 - February 28, 2024

Managed and optimized paid social budgets for BMW and MINI across 18 markets, tailoring strategy to awareness, traffic, lead generation, and conversion objectives. Built and managed audience strategies including retargeting and lookalike audiences across LinkedIn, Meta, and TikTok. Owned direct client communication and reporting, translating real-time performance data into optimization recommendations.

Social Media Performance Specialist at GroupM (Project: Volvo)

January 1, 2023 - April 1, 2023

Planned, executed, and optimized paid social campaigns for Volvo across Facebook, Instagram, and LinkedIn.

Social Media Performance Specialist at OMD (Nissan)

April 1, 2021 - January 31, 2023

Managed and optimized LinkedIn and Meta advertising budgets for key B2B and B2C accounts, driving engagement, lead generation, and brand awareness. Built and presented campaign reports and performance insights to clients to support data-backed decision-making. Led paid social expansion into new markets, adapting strategy to local audience behavior, regulation, and competitive landscape.

Paid Social Media Specialist at Mediacom (Toyota)

April 1, 2019 - March 31, 2021

Managed and optimized LinkedIn, Meta, and Google Ads budgets to ensure efficient allocation and maximum ROI. Conducted GA4 performance analysis to identify optimization opportunities and improve campaign effectiveness. Built custom reports and dashboards providing actionable insights for internal teams and clients.

Founder & Owner at Culo.pl

December 1, 2017 - January 1, 2019

Created and managed e-commerce and social media advertising strategy using retargeting and AI-powered customer segmentation.

Windsurfing & Snowboard Instructor at AWPN

January 1, 2017 - Present

Delivered professional windsurfing and snowboarding training and coaching sessions.

Founder & Owner at Woodtoy.pl

January 1, 2017 - January 1, 2019

Launched and ran an e-commerce store, owning performance marketing strategy and budget across Meta Ads, Google Ads, and Criteo. Managed supplier partnerships, pricing, inventory, and product listings alongside marketing execution.