Karolina Paduch
Paid social specialist with 6+ years managing LinkedIn, Meta, and Google Ads campaigns for global B2B and B2C brands.
About
Paid social specialist with 6+ years managing LinkedIn, Meta, and Google Ads campaigns for global B2B and B2C brands. Experienced owning budgets and forecasting across multi-market campaigns, building audience strategies (retargeting, lookalike, custom-list), and using AI-driven tools to optimize, automate, and report performance.
Comfortable leading paid social end-to-end while coordinating with cross-functional and cross-regional teams. Skilled in structured A/B testing, GA4 performance analysis, and translating data into actionable insights and measurable ROI improvements.
- 9 years' experience
- Joined March 2026
Languages
- EnglishFluent
- PolishFluent
Industry experience
- Retail
- Media & Entertainment
- Professional Services
- Education
- Consumer Goods
Work experience· 9 roles
Owned and executed global LinkedIn ad campaigns across multiple regions, covering the funnel from brand awareness to lead generation. Developed performance marketing strategies tailored to individual markets, aligning audience targeting and budget allocation with regional goals. Used predictive analytics and structured A/B testing to refine ad creative, messaging, and bidding strategy. Partnered with regional marketing teams to align paid social activity with business objectives and maximize ROI.
Managed e-commerce performance budgets across Meta Ads, RTB House, Criteo, Sklik, and Ceneo to drive online sales and customer acquisition. Led product-level bidding strategy, optimizing CPC and ROAS for high-converting categories. Implemented AI-powered retargeting and dynamic remarketing to improve conversion rates. Analyzed performance in Google Analytics / GA4 to identify customer-journey optimization opportunities.
Managed and optimized paid social budgets for BMW and MINI across 18 markets, tailoring strategy to awareness, traffic, lead generation, and conversion objectives. Built and managed audience strategies including retargeting and lookalike audiences across LinkedIn, Meta, and TikTok. Owned direct client communication and reporting, translating real-time performance data into optimization recommendations.
Education
Certifications and awards
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