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Hi there! I'm Mckenzie Johnston, a Marketing and Social Media Lead with hands-on experience building and scaling a service-based brand through SEO, social media, and conversion-focused web design. I help attract, engage, and convert audiences into paying clients by crafting content that resonates and optimizing UX across websites and CRM-driven workflows. My strength lies in developing practical content strategies, optimizing conversion paths, and delivering user-focused digital experiences. I thrive in collaborative settings, manage multiple projects, and love turning data into actionable growth across Instagram, blogs, and Squarespace/ShowIt websites.…Hi there! I'm Mckenzie Johnston, a Marketing and Social Media Lead with hands-on experience building and scaling a service-based brand through SEO, social media, and conversion-focused web design. I help attract, engage, and convert audiences into paying clients by crafting content that resonates and optimizing UX across websites and CRM-driven workflows. My strength lies in developing practical content strategies, optimizing conversion paths, and delivering user-focused digital experiences. I thrive in collaborative settings, manage multiple projects, and love turning data into actionable growth across Instagram, blogs, and Squarespace/ShowIt websites.

Mckenzie Johnston

Photographer, Designer, Graphic Designer, +2

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Hi there! I'm Mckenzie Johnston, a Marketing and Social Media Lead with hands-on experience building and scaling a service-based brand through SEO, social media, and conversion-focused web design. I help attract, engage, and convert audiences into paying clients by crafting content that resonates and optimizing UX across websites and CRM-driven workflows. My strength lies in developing practical content strategies, optimizing conversion paths, and delivering user-focused digital experiences. I thrive in collaborative settings, manage multiple projects, and love turning data into actionable growth across Instagram, blogs, and Squarespace/ShowIt websites.…Hi there! I'm Mckenzie Johnston, a Marketing and Social Media Lead with hands-on experience building and scaling a service-based brand through SEO, social media, and conversion-focused web design. I help attract, engage, and convert audiences into paying clients by crafting content that resonates and optimizing UX across websites and CRM-driven workflows. My strength lies in developing practical content strategies, optimizing conversion paths, and delivering user-focused digital experiences. I thrive in collaborative settings, manage multiple projects, and love turning data into actionable growth across Instagram, blogs, and Squarespace/ShowIt websites.

Available to hire

Hi there! I’m Mckenzie Johnston, a Marketing and Social Media Lead with hands-on experience building and scaling a service-based brand through SEO, social media, and conversion-focused web design. I help attract, engage, and convert audiences into paying clients by crafting content that resonates and optimizing UX across websites and CRM-driven workflows.

My strength lies in developing practical content strategies, optimizing conversion paths, and delivering user-focused digital experiences. I thrive in collaborative settings, manage multiple projects, and love turning data into actionable growth across Instagram, blogs, and Squarespace/ShowIt websites.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Owner at Mckenzie Brayley Photography

January 1, 2021 - Present

Built and grew a photography brand through SEO-driven blogging, social media strategy, and conversion-focused website design. Created targeted blog content around Calgary wedding venues, engagement sessions, and planning resources. Designed and optimized website pages to improve user experience and inquiries. Managed the full client journey through HoneyBook CRM with automated workflows, contracts, and communications. Executed content strategies across Instagram and blog platforms to drive engagement and bookings, converting leads into paying clients through consultations and strategic messaging.

Designer, Social Media Manager and Photographer at Freelance

June 1, 2019 - Present

Livestreamed national Racquetball events using VMix and Restream.io, managing real-time video production and multi-platform distribution. Photographed national-level events to create high-quality content for social media and promotional use across Canada. Designed and launched a Squarespace website for Chinook Bowladrome, improving online presence and accessibility. Organized and executed a holiday mini session photography campaign, raising $1,000+ in funds for a local animal rescue.

Digital Imaging Technician and Client Services at ABL Imaging Group

June 1, 2019 - Present

Managed large-format and fine art print production with a strong focus on quality and color accuracy. Ensured proper file setup and colour consistency across all print outputs. Worked in a fast-paced production environment, managing multiple deadlines. Collaborated with team members and clients to meet project specifications.