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Hi, I am Briseida LaCour, a Senior Graphic Designer with 9+ years of experience leading brand, e-commerce, and digital design initiatives that drive measurable business growth. I specialize in developing scalable brand systems, optimizing marketplace performance, and delivering conversion-focused creative across omnichannel platforms. I have a proven track record mentoring designers, leading cross-functional collaboration, and translating marketing strategy into high-impact visuals. I thrive on turning complex ideas into clear, visually compelling experiences that elevate brands and accelerate results.…Hi, I am Briseida LaCour, a Senior Graphic Designer with 9+ years of experience leading brand, e-commerce, and digital design initiatives that drive measurable business growth. I specialize in developing scalable brand systems, optimizing marketplace performance, and delivering conversion-focused creative across omnichannel platforms. I have a proven track record mentoring designers, leading cross-functional collaboration, and translating marketing strategy into high-impact visuals. I thrive on turning complex ideas into clear, visually compelling experiences that elevate brands and accelerate results.

Briseida LaCour

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Hi, I am Briseida LaCour, a Senior Graphic Designer with 9+ years of experience leading brand, e-commerce, and digital design initiatives that drive measurable business growth. I specialize in developing scalable brand systems, optimizing marketplace performance, and delivering conversion-focused creative across omnichannel platforms. I have a proven track record mentoring designers, leading cross-functional collaboration, and translating marketing strategy into high-impact visuals. I thrive on turning complex ideas into clear, visually compelling experiences that elevate brands and accelerate results.…Hi, I am Briseida LaCour, a Senior Graphic Designer with 9+ years of experience leading brand, e-commerce, and digital design initiatives that drive measurable business growth. I specialize in developing scalable brand systems, optimizing marketplace performance, and delivering conversion-focused creative across omnichannel platforms. I have a proven track record mentoring designers, leading cross-functional collaboration, and translating marketing strategy into high-impact visuals. I thrive on turning complex ideas into clear, visually compelling experiences that elevate brands and accelerate results.

Available to hire

Hi, I am Briseida LaCour, a Senior Graphic Designer with 9+ years of experience leading brand, e-commerce, and digital design initiatives that drive measurable business growth. I specialize in developing scalable brand systems, optimizing marketplace performance, and delivering conversion-focused creative across omnichannel platforms.

I have a proven track record mentoring designers, leading cross-functional collaboration, and translating marketing strategy into high-impact visuals. I thrive on turning complex ideas into clear, visually compelling experiences that elevate brands and accelerate results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Beginner

Work Experience

Senior Graphic Designer at For Your Party

August 1, 2019 - Present

Mentored a team of designers while contributing hands-on creative execution, improving design quality and workflow efficiency. Designed and produced high-performing visuals across ecommerce, email, and marketplace channels, driving engagement and conversions. Created and launched 100+ digital assets within four months, supporting rapid campaign rollouts and increasing brand visibility. Designed and optimized responsive HTML email campaigns in Klaviyo, boosting open rates and maintaining CTR through A/B testing and segmentation. Developed on-brand graphics and layouts using Adobe Creative Suite for email marketing, product listings, and digital campaigns. Built and maintained scalable design systems and marketplace content, ensuring brand consistency and optimized consumer experience.

Graphic & Web Designer at Century 21 Affiliated

July 1, 2017 - August 1, 2019

Designed high-impact marketing materials for real estate campaigns, including digital and print assets such as brochures, social media graphics, and listing materials. Collaborated with agents and stakeholders to translate business needs into visually compelling, brand-aligned creative solutions. Managed and maintained four websites, improving visual consistency, usability, and overall user experience. Coordinated with print vendors to deliver production-ready files, ensuring quality and brand consistency across all materials. Contributed to website design updates that enhanced brand perception and user engagement.

Entry Level Graphic & Web Designer at Omega Graphics

January 1, 2017 - December 31, 2017

Supported a restaurant rebrand that increased brand recognition by 30% and contributed to sales growth. Developed 20+ branded social media templates to ensure visual consistency across platforms. Designed 10+ landing pages, increasing engagement by 25%. Created digital and print assets that strengthened brand cohesion and user experience.

Freelance Graphic & Web Designer at Self-Employed

January 1, 2017 - December 31, 2017

Delivered branding, web, and marketing design solutions for 10+ clients, helping small businesses strengthen brand identity and attract new customers. Led 3 full brand refreshes and a logo rebrand for an insurance company, contributing to increased brand recognition and sales growth. Maintained a 98% client satisfaction rate and completed 95% of projects ahead of schedule through strong communication and project management. Designed websites, logos, album artwork, and marketing collateral while collaborating with vendors to ensure production accuracy.