Available to hire
Hi, I’m Shelby Henderson, a Senior Graphic Designer with 10+ years of experience shaping brand, campaign, and motion design across print, digital, and in-venue experiences.
I excel at translating client objectives into strategic visuals, collaborating across cross-functional teams, and delivering creative that drives engagement and brand growth. I’m passionate about innovation and continuous learning, enjoy mentoring designers to raise the overall creative bar, and pride myself on clear presentation and defending design decisions to stakeholders.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Senior Graphic Designer & Photographer at True North Sports & Entertainment
July 1, 2023 - PresentDevelop and execute concept-driven marketing campaigns across brand channels in a fast-paced, high-volume environment; translate business objectives and client briefs into strategic visual solutions across digital, print, and in-venue experiences; collaborate with marketing teams, stakeholders, and cross-functional partners to deliver integrated campaign creative; design motion graphics and video content for large-scale digital displays; present and refine creative concepts based on stakeholder feedback; manage multiple concurrent projects with tight timelines; provide creative guidance and feedback to team members, contributing to overall design quality and consistency; mentor designers and support ongoing design direction.
Web & UX/UI Graphic Designer at Fannex Live
January 1, 2019 - September 1, 2022Develop and integrate campaign assets for mobile game marketing and brand activations; collaborate with sales and marketing teams to create client-facing creative solutions; translate campaign objectives into engaging visual and motion content across digital platforms; design wireframes and UX/UI solutions focused on user experience and conversion.
Graphic Designer at The Dufresne Group
June 1, 2018 - January 1, 2019Develop brand email marketing campaigns and promotional materials; manage multiple timelines while maintaining brand consistency; execute designs based on briefs and brand standards.
Vehicle Photographer at Media 2.0
April 1, 2018 - December 1, 2018Execute marketing photography and post-production for a high volume of vehicles.
Graphic Designer & Photographer at Mondetta Clothing
September 1, 2015 - October 1, 2017Execute design and photography for Mondetta, MPG, and private label brands; lead apparel photography, retouching, and visual alignment with brand standards; collaborate with multiple teams to deliver cohesive marketing campaigns.
Graphic Designer & Print Manager at Duraco Windows & Doors
May 1, 2015 - August 1, 2015Manage daily direct mail campaign design and production; collaborate with senior leadership on marketing initiatives.
Graphic Designer at Edge Marketing Strategies
October 1, 2014 - March 1, 2015Collaborate with the Art Director on multi-channel campaigns; design digital, print, and web-based creative assets; develop brand identities for various clients.
Freelance Graphic Designer at Shelby Henderson Design & Photography (Freelance)
August 1, 2014 - PresentDeliver end-to-end branding, marketing, and design solutions for a diverse client base; develop visual identities, marketing materials, and digital assets.
Graphic Artist at Sunwest Screen Graphics
April 1, 2013 - September 1, 2016Produce print-ready files for industrial screen printing applications; design industrial graphics including caution and safety assets.
Graphic Designer & Photographer at True North Sports & Entertainment
July 1, 2023 - PresentDevelop and execute concept-driven marketing campaigns across multiple brands in a fast-paced, high-volume environment; translate business objectives and client briefs into strategic visual solutions across digital, print, and in-venue experiences; collaborate with marketing teams, stakeholders, and cross-functional partners to deliver integrated campaign creative; design motion graphics and video content for large-scale digital displays, enhancing audience engagement; present and refine concepts based on stakeholder feedback, ensuring alignment with brand and campaign goals; manage multiple concurrent projects while maintaining high-quality standards and tight deadlines; provide creative guidance and feedback to team members, contributing to overall design quality and consistency; support and mentor designers to elevate creative output.
Freelance Graphic Designer at Shelby Henderson Design & Photography
August 1, 2014 - PresentDelivered end-to-end branding, marketing, and design solutions for a diverse client base; developed visual identities, marketing materials, and digital assets.
Education
Diploma in Graphic Design at Red River College
January 1, 2011 - January 1, 2014Advanced Academic Diploma & Art Major Program Diploma at University of Manitoba
January 1, 2010 - January 1, 2011Diploma at Westwood College
January 1, 2006 - January 1, 2010Qualifications
Bronze Star & Bronze Cross
January 11, 2030 - March 29, 2026Open Water Scuba Certification (SSI & PADI Recognized)
January 11, 2030 - March 29, 2026CPR Certificate
January 11, 2030 - March 29, 2026Diversity & Inclusion Training
January 11, 2030 - March 29, 2026Franklin Covey – 7 Habits of Highly Effective People
January 11, 2030 - March 29, 2026“It’s Good Business” Certificate (Serving Certification)
January 11, 2030 - March 29, 2026Diversity & Inclusion Training
January 11, 2030 - March 29, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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