Detail-oriented Digital Marketing and Social Media specialist with 2+ years of hands-on experience in digital content management, analytics, and operational support across marketing and e-commerce. Adept at rapidly mastering complex platforms, building data-driven campaigns, and delivering in fast-moving, independent environments to support marketing operations infrastructure.

Catherine Gracia Rethinadhas

Detail-oriented Digital Marketing and Social Media specialist with 2+ years of hands-on experience in digital content management, analytics, and operational support across marketing and e-commerce. Adept at rapidly mastering complex platforms, building data-driven campaigns, and delivering in fast-moving, independent environments to support marketing operations infrastructure.

Available to hire

Detail-oriented Digital Marketing and Social Media specialist with 2+ years of hands-on experience in digital content management, analytics, and operational support across marketing and e-commerce. Adept at rapidly mastering complex platforms, building data-driven campaigns, and delivering in fast-moving, independent environments to support marketing operations infrastructure.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Social Media Manager (Volunteer) at Cleaning Services by Marina
October 1, 2024 - Present
Managed Facebook business page, increasing customer inquiries by ~25% through consistent content planning and targeted posts. Developed and maintained a structured content calendar aligned with business needs. Improved local visibility and engagement through optimized posting strategies.
Digital Operations & Social Media Marketing Manager at Elate Link LLC
September 1, 2024 - Present
Led multi-channel campaign tracking and analysis across Facebook, Instagram, Pinterest, and Nextdoor to measure engagement and ROI; developed end-to-end social media strategy and content execution, increasing audience engagement by 30–40% through targeted campaigns and consistent posting. Drove AI-driven content creation using modern tools, analyzed audience niches and segmentation to improve reach and engagement, reducing content creation time by ~40% while maintaining quality and relevance. Managed Etsy store operations (digital design shop) including listings, inventory, customer communications, and order fulfillment, contributing to steady sales growth and high customer satisfaction (4.8+ stars). Supported Instagram and Pinterest marketing to boost product visibility and traffic. Designed digital content using Canva, Adobe Express, and Microsoft Designer, delivering high-quality, time-sensitive assets for clients and internal properties.

Education

Master of Technology (M.Tech) in Biotechnology at SRM University, Chennai, Tamil Nadu
January 11, 2030 - March 29, 2026
Bachelor of Technology (B.Tech) in Industrial Biotechnology at Anna University, Chennai, Tamil Nadu
January 11, 2030 - March 29, 2026
Master of Technology (M.Tech) — Biotechnology at SRM University, Chennai, Tamil Nadu
January 11, 2030 - May 19, 2026
Bachelor of Technology (B.Tech) — Industrial Biotechnology at Anna University, Chennai, Tamil Nadu
January 11, 2030 - May 19, 2026
Master of Technology (M.Tech) at SRM University, Chennai, Tamil Nadu
January 11, 2030 - July 21, 2026
Bachelor of Technology (B.Tech) at Anna University, Chennai, Tamil Nadu
January 11, 2030 - July 21, 2026
Master of Technology (M.Tech) — Biotechnology at SRM University, Chennai, Tamil Nadu
January 11, 2030 - July 21, 2026
Bachelor of Technology (B.Tech) — Industrial Biotechnology at Anna University, Chennai, Tamil Nadu
January 11, 2030 - July 21, 2026

Qualifications

Google Digital Marketing & E-commerce
January 11, 2030 - March 29, 2026
Foundations of Digital Marketing and E-commerce
March 1, 2026 - March 29, 2026
Salesforce Administrator Certification Candidate
January 11, 2030 - March 29, 2026
SFDC Readiness
January 11, 2030 - March 29, 2026
Google AI Professional Certificate
March 1, 2026 - March 29, 2026
Oracle Cloud Infrastructure 2025 Certified Foundations Associate
January 1, 2025 - March 29, 2026
Content Creation Certifications (Canva)
January 11, 2030 - March 29, 2026
Google Digital Marketing & E-commerce
January 11, 2030 - May 1, 2026
Foundations of Digital Marketing and E-commerce
January 11, 2030 - March 1, 2026
Google AI Professional Certificate
January 11, 2030 - March 1, 2026
Salesforce Admin Certification
January 11, 2030 - May 19, 2026
Oracle Cloud Infrastructure Certified AI Foundations Associate
January 11, 2030 - January 1, 2025
Google Digital Marketing & E-commerce
January 11, 2030 - May 1, 2026
Foundations of Digital Marketing and E-commerce
January 11, 2030 - March 1, 2026
Google AI Professional Certificate
January 11, 2030 - March 20, 2026
Oracle Cloud Infrastructure Certified AI Foundations Associate
January 11, 2030 - January 1, 2025
SFD C Readiness (Salesforce Administrator Certification) - Target completion
January 11, 2030 - July 1, 2026
S alesforce Administrator Certification Candidate (Ongoing)
January 11, 2030 - July 21, 2026
Marketing: Google Digital Marketing & E-commerce
January 11, 2030 - May 1, 2026
Marketing: Foundations of Digital Marketing and E-commerce
January 11, 2030 - March 1, 2026
Salesforce Administrator Certification (Candidate; ongoing)
January 11, 2030 - April 1, 2026
Google AI Professional Certificate
January 11, 2030 - March 20, 2026
Oracle Cloud Infrastructure 2025 Certified AI Foundations Associate
January 11, 2030 - January 1, 2025
AI Content Creation Certifications: Designing & Marketing Design — Canva
January 11, 2030 - July 21, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other, Education, Non-Profit Organization