I am a technically focused and detail-oriented professional with 2+ years of hands-on experience in digital content management, analytics, and operational support across marketing and e-commerce. I excel at quickly mastering complex platforms and AI tools, developing data-driven campaigns, and delivering high-quality assets in fast-moving environments. I am actively expanding my Salesforce operations knowledge and pursuing Trailhead progress, with a keen interest in leveraging analytics to optimize web analytics and marketing operations.

Catherine Gracia Rethinadhas

I am a technically focused and detail-oriented professional with 2+ years of hands-on experience in digital content management, analytics, and operational support across marketing and e-commerce. I excel at quickly mastering complex platforms and AI tools, developing data-driven campaigns, and delivering high-quality assets in fast-moving environments. I am actively expanding my Salesforce operations knowledge and pursuing Trailhead progress, with a keen interest in leveraging analytics to optimize web analytics and marketing operations.

Available to hire

I am a technically focused and detail-oriented professional with 2+ years of hands-on experience in digital content management, analytics, and operational support across marketing and e-commerce.

I excel at quickly mastering complex platforms and AI tools, developing data-driven campaigns, and delivering high-quality assets in fast-moving environments. I am actively expanding my Salesforce operations knowledge and pursuing Trailhead progress, with a keen interest in leveraging analytics to optimize web analytics and marketing operations.

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Language

English
Fluent

Work Experience

Digital Operations & Social Media Marketing Manager at Elate Link LLC
September 1, 2024 - Present
Led multi-channel campaign tracking and analysis across Facebook, Instagram, Pinterest, and Nextdoor to measure engagement and ROI; developed end-to-end social media strategy and content execution, increasing audience engagement by 30–40% through targeted campaigns and consistent posting. Drove AI-driven content creation using modern tools, analyzed audience niches and segmentation to improve reach and engagement, reducing content creation time by ~40% while maintaining quality and relevance. Managed Etsy store operations (digital design shop) including listings, inventory, customer communications, and order fulfillment, contributing to steady sales growth and high customer satisfaction (4.8+ stars). Supported Instagram and Pinterest marketing to boost product visibility and traffic. Designed digital content using Canva, Adobe Express, and Microsoft Designer, delivering high-quality, time-sensitive assets for clients and internal properties.
Social Media Manager (Volunteer) at Cleaning Services by Marina
October 1, 2024 - Present
Managed Facebook business page, increasing customer inquiries by ~25% through consistent content planning and targeted posts. Developed and maintained a structured content calendar aligned with business needs. Improved local visibility and engagement through optimized posting strategies.

Education

Master of Technology (M.Tech) in Biotechnology at SRM University, Chennai, Tamil Nadu
January 11, 2030 - March 29, 2026
Bachelor of Technology (B.Tech) in Industrial Biotechnology at Anna University, Chennai, Tamil Nadu
January 11, 2030 - March 29, 2026

Qualifications

Google Digital Marketing & E-commerce
January 11, 2030 - March 29, 2026
Foundations of Digital Marketing and E-commerce
March 1, 2026 - March 29, 2026
Salesforce Administrator Certification Candidate
January 11, 2030 - March 29, 2026
SFDC Readiness
January 11, 2030 - March 29, 2026
Google AI Professional Certificate
March 1, 2026 - March 29, 2026
Oracle Cloud Infrastructure 2025 Certified Foundations Associate
January 1, 2025 - March 29, 2026
Content Creation Certifications (Canva)
January 11, 2030 - March 29, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other