Catherine Gracia Rethinadhas

Managed Facebook business page, increasing customer inquiries by ~25% through consistent content planning and targeted posts. Developed and maintained a structured content calendar aligned with business needs. Improved local visibility and engagement through optimized posting strategies.

Led multi-channel campaign tracking and analysis across Facebook, Instagram, Pinterest, and Nextdoor to measure engagement and ROI; developed end-to-end social media strategy and content execution, increasing audience engagement by 30–40% through targeted campaigns and consistent posting. Drove AI-driven content creation using modern tools, analyzed audience niches and segmentation to improve reach and engagement, reducing content creation time by ~40% while maintaining quality and relevance. Managed Etsy store operations (digital design shop) including listings, inventory, customer communications, and order fulfillment, contributing to steady sales growth and high customer satisfaction (4.8+ stars). Supported Instagram and Pinterest marketing to boost product visibility and traffic. Designed digital content using Canva, Adobe Express, and Microsoft Designer, delivering high-quality, time-sensitive assets for clients and internal properties.