I am a technically focused professional with 2+ years of hands-on experience in digital content management, analytics, and operational support across marketing and e-commerce. I thrive in fast-moving, data-driven environments and excel at creating AI-driven content and multi-channel campaigns that scale.\n\nI am currently focused on mastering Salesforce operations principles, as evidenced by achieving Trailblazer status and progressing toward a Salesforce Admin Certification. I am eager to leverage strong analytical and execution skills to support web analytics and marketing operations in an infrastructure that values ownership and rapid iteration.

Catherine Gracia Rethinadhas

I am a technically focused professional with 2+ years of hands-on experience in digital content management, analytics, and operational support across marketing and e-commerce. I thrive in fast-moving, data-driven environments and excel at creating AI-driven content and multi-channel campaigns that scale.\n\nI am currently focused on mastering Salesforce operations principles, as evidenced by achieving Trailblazer status and progressing toward a Salesforce Admin Certification. I am eager to leverage strong analytical and execution skills to support web analytics and marketing operations in an infrastructure that values ownership and rapid iteration.

Available to hire

I am a technically focused professional with 2+ years of hands-on experience in digital content management, analytics, and operational support across marketing and e-commerce. I thrive in fast-moving, data-driven environments and excel at creating AI-driven content and multi-channel campaigns that scale.\n\nI am currently focused on mastering Salesforce operations principles, as evidenced by achieving Trailblazer status and progressing toward a Salesforce Admin Certification. I am eager to leverage strong analytical and execution skills to support web analytics and marketing operations in an infrastructure that values ownership and rapid iteration.

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Language

English
Fluent

Work Experience

Digital Operations & Social Media Marketing Manager at Elate Link LLC
September 1, 2024 - Present
Led multi-channel campaign tracking and analysis across Facebook, Instagram, Pinterest, and Nextdoor to measure engagement and ROI; developed end-to-end social media strategy and content execution, increasing audience engagement by 30–40% through targeted campaigns and consistent posting. Drove AI-driven content creation using modern tools, analyzed audience niches and segmentation to improve reach and engagement, reducing content creation time by ~40% while maintaining quality and relevance. Managed Etsy store operations (digital design shop) including listings, inventory, customer communications, and order fulfillment, contributing to steady sales growth and high customer satisfaction (4.8+ stars). Supported Instagram and Pinterest marketing to boost product visibility and traffic. Designed digital content using Canva, Adobe Express, and Microsoft Designer, delivering high-quality, time-sensitive assets for clients and internal properties.
Social Media Manager (Volunteer) at Cleaning Services by Marina
October 1, 2024 - Present
Managed Facebook business page, increasing customer inquiries by ~25% through consistent content planning and targeted posts. Developed and maintained a structured content calendar aligned with business needs. Improved local visibility and engagement through optimized posting strategies.

Education

Master of Technology (M.Tech) in Biotechnology at SRM University, Chennai, Tamil Nadu
January 11, 2030 - March 29, 2026
Bachelor of Technology (B.Tech) in Industrial Biotechnology at Anna University, Chennai, Tamil Nadu
January 11, 2030 - March 29, 2026
Master of Technology (M.Tech) — Biotechnology at SRM University, Chennai, Tamil Nadu
January 11, 2030 - May 19, 2026
Bachelor of Technology (B.Tech) — Industrial Biotechnology at Anna University, Chennai, Tamil Nadu
January 11, 2030 - May 19, 2026

Qualifications

Google Digital Marketing & E-commerce
January 11, 2030 - March 29, 2026
Foundations of Digital Marketing and E-commerce
March 1, 2026 - March 29, 2026
Salesforce Administrator Certification Candidate
January 11, 2030 - March 29, 2026
SFDC Readiness
January 11, 2030 - March 29, 2026
Google AI Professional Certificate
March 1, 2026 - March 29, 2026
Oracle Cloud Infrastructure 2025 Certified Foundations Associate
January 1, 2025 - March 29, 2026
Content Creation Certifications (Canva)
January 11, 2030 - March 29, 2026
Google Digital Marketing & E-commerce
January 11, 2030 - May 1, 2026
Foundations of Digital Marketing and E-commerce
January 11, 2030 - March 1, 2026
Google AI Professional Certificate
January 11, 2030 - March 1, 2026
Salesforce Admin Certification
January 11, 2030 - May 19, 2026
Oracle Cloud Infrastructure Certified AI Foundations Associate
January 11, 2030 - January 1, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other