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I am Anu Priya Umakathan, a Senior Programmatic Associate with 8+ years of experience in programmatic advertising, RTB, data-driven campaign strategies, and ad tech. I specialize in managing high-budget programmatic campaigns, optimizing audience segmentation, leveraging AI-driven bidding strategies, and improving ROI across display, video, native, audio, and CTV. I thrive in fast-paced environments, collaborating with media, engineering, and product teams to deliver innovative solutions, resolve technical challenges, and drive client success. I’m a proactive learner who adapts quickly to new technologies and thrives under pressure while coordinating multiple tasks and meeting deadlines.…I am Anu Priya Umakathan, a Senior Programmatic Associate with 8+ years of experience in programmatic advertising, RTB, data-driven campaign strategies, and ad tech. I specialize in managing high-budget programmatic campaigns, optimizing audience segmentation, leveraging AI-driven bidding strategies, and improving ROI across display, video, native, audio, and CTV. I thrive in fast-paced environments, collaborating with media, engineering, and product teams to deliver innovative solutions, resolve technical challenges, and drive client success. I’m a proactive learner who adapts quickly to new technologies and thrives under pressure while coordinating multiple tasks and meeting deadlines.

ANU PRIYA UMAKANTHAN

Content Producer, Digital Marketer, Marketing Strategist, +2

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I am Anu Priya Umakathan, a Senior Programmatic Associate with 8+ years of experience in programmatic advertising, RTB, data-driven campaign strategies, and ad tech. I specialize in managing high-budget programmatic campaigns, optimizing audience segmentation, leveraging AI-driven bidding strategies, and improving ROI across display, video, native, audio, and CTV. I thrive in fast-paced environments, collaborating with media, engineering, and product teams to deliver innovative solutions, resolve technical challenges, and drive client success. I’m a proactive learner who adapts quickly to new technologies and thrives under pressure while coordinating multiple tasks and meeting deadlines.…I am Anu Priya Umakathan, a Senior Programmatic Associate with 8+ years of experience in programmatic advertising, RTB, data-driven campaign strategies, and ad tech. I specialize in managing high-budget programmatic campaigns, optimizing audience segmentation, leveraging AI-driven bidding strategies, and improving ROI across display, video, native, audio, and CTV. I thrive in fast-paced environments, collaborating with media, engineering, and product teams to deliver innovative solutions, resolve technical challenges, and drive client success. I’m a proactive learner who adapts quickly to new technologies and thrives under pressure while coordinating multiple tasks and meeting deadlines.

Available to hire

I am Anu Priya Umakathan, a Senior Programmatic Associate with 8+ years of experience in programmatic advertising, RTB, data-driven campaign strategies, and ad tech. I specialize in managing high-budget programmatic campaigns, optimizing audience segmentation, leveraging AI-driven bidding strategies, and improving ROI across display, video, native, audio, and CTV.

I thrive in fast-paced environments, collaborating with media, engineering, and product teams to deliver innovative solutions, resolve technical challenges, and drive client success. I’m a proactive learner who adapts quickly to new technologies and thrives under pressure while coordinating multiple tasks and meeting deadlines.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Programmatic Associate at Zeta Global Holdings Corp

January 1, 2022 - August 1, 2024

Led and developed a high-performing programmatic team, ensuring the successful execution of campaigns and achieving client KPIs. Spearheaded optimization strategies that improved campaign efficiency and ROI for major brands. Managed multi-channel advertising across display, mobile, native, video, audio, and CTV platforms. Conducted in-depth performance analysis to identify trends, optimize bidding strategies, and enhance overall campaign performance. Monitored KPIs and provided insights. Collaborated with media, engineering, and product teams to innovate solutions and resolve technical challenges.

Senior Ad Trafficker at Bizdata Technologies Pvt Ltd

January 1, 2020 - December 1, 2021

Managed end-to-end ad trafficking, ensuring high accuracy and adherence to campaign specifications. Conducted performance audits and provided actionable insights to enhance campaign effectiveness. Resolved complex campaign discrepancies and provided data-driven solutions to maximize impact. Worked with various ad formats (GIF, JPG, HTML5, MRAID, VAST, VPAID, Rich Media). Troubleshooting for delivery issues, tracking, and previews; analyzed ads and adjusted strategies to improve performance and margin.

Campaign Manager at Bizdata Technologies Pvt Ltd

January 1, 2018 - December 1, 2019

Trafficking and managing creative ads across Display, Video, Native, Audio, Mobile and Facebook channels. Created Beacon, Audience Segment, Contextual concepts, Deals and Locations groups. Built taxonomy categories for data contracts and contextual contracts. Generated EOC and performance reports; used DFP to block malicious ads and provided IAS, DoubleClick, Nielsen reporting. Troubleshot issues before launch; managed insertion orders; ensured compliance with ad standards.

Junior Analyst at Bizdata Technologies Pvt Ltd

January 1, 2016 - December 1, 2017

Campaigns setup and Creative testing; monitor and editing campaigns; ensure client specifications; real-time reporting; ensure accuracy and timeliness of data.

Trainee Editor at Scientific Publishing Services Pvt Ltd

September 1, 2015 - December 1, 2015

Reviewed and refined technical content to ensure publication-readiness; developed keen attention to detail and analytical skills.