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Hi, I’m Tove Ljung, a marketing professional with 8 years of experience in SaaS and technology. I specialize in defining target segments, shaping go-to-market strategies, and translating complex offerings into clear market narratives that drive visibility and growth. I’m passionate about connecting product, marketing, and sales to turn market insights into practical, commercial outcomes. Outside work, I mentor teens, co-founded a large poetry community in Stockholm, and I enjoy endurance sports, all of which fuel my collaborative and persevering approach to building brands and campaigns.…Hi, I’m Tove Ljung, a marketing professional with 8 years of experience in SaaS and technology. I specialize in defining target segments, shaping go-to-market strategies, and translating complex offerings into clear market narratives that drive visibility and growth. I’m passionate about connecting product, marketing, and sales to turn market insights into practical, commercial outcomes. Outside work, I mentor teens, co-founded a large poetry community in Stockholm, and I enjoy endurance sports, all of which fuel my collaborative and persevering approach to building brands and campaigns.

Tove Ljung

Marketing Strategist, Brand Strategist, Content Creator, +2

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Hi, I’m Tove Ljung, a marketing professional with 8 years of experience in SaaS and technology. I specialize in defining target segments, shaping go-to-market strategies, and translating complex offerings into clear market narratives that drive visibility and growth. I’m passionate about connecting product, marketing, and sales to turn market insights into practical, commercial outcomes. Outside work, I mentor teens, co-founded a large poetry community in Stockholm, and I enjoy endurance sports, all of which fuel my collaborative and persevering approach to building brands and campaigns.…Hi, I’m Tove Ljung, a marketing professional with 8 years of experience in SaaS and technology. I specialize in defining target segments, shaping go-to-market strategies, and translating complex offerings into clear market narratives that drive visibility and growth. I’m passionate about connecting product, marketing, and sales to turn market insights into practical, commercial outcomes. Outside work, I mentor teens, co-founded a large poetry community in Stockholm, and I enjoy endurance sports, all of which fuel my collaborative and persevering approach to building brands and campaigns.

Available to hire

Hi, I’m Tove Ljung, a marketing professional with 8 years of experience in SaaS and technology. I specialize in defining target segments, shaping go-to-market strategies, and translating complex offerings into clear market narratives that drive visibility and growth.

I’m passionate about connecting product, marketing, and sales to turn market insights into practical, commercial outcomes. Outside work, I mentor teens, co-founded a large poetry community in Stockholm, and I enjoy endurance sports, all of which fuel my collaborative and persevering approach to building brands and campaigns.

Skills

ActiveCampaign

Branding

Email Marketing

Language

Swedish

Fluent

English

Advanced

German

Intermediate

Work Experience

Field Marketing Manager at Extenda Retail

March 1, 2025 - Present

Implemented the marketing strategy and commercial initiatives across the Nordics and Benelux for nyce.logic, using market insights to optimize campaigns and digital presence; increased LinkedIn engagement by 75% and email newsletter CTRs by 25%. Led go-to-market activations at two major supply chain trade shows, generating 242 qualified POIs and 36 MQLs. Produced and executed PR and media activities to drive market presence.

Marketing & Communications Partner at Nordomatic

August 1, 2023 - February 1, 2025

Developed marketing plans and activation campaigns for the Nordics, Benelux, and the UK; increased social media engagement by 33% and followers by 18%. Led a comprehensive rebranding initiative and drove the market launch of a new SaaS product series with messaging, PR, and sales enablement materials.

Communications Coordinator at Nordomatic

August 1, 2022 - August 1, 2023

Restructured a multi-channel content strategy across newsletters, website, and LinkedIn, using analytics and audience insights to boost engagement; achieved a 20% rise in followers and 40% higher engagement. Planned and executed 22 internal and external events, strengthening internal engagement and culture.

Marketing & Communications Assistant at NDA Group AB

September 1, 2020 - July 1, 2022

Designed and coordinated digital campaigns and five webinar initiatives to strengthen brand storytelling and engagement. Analyzed campaign performance and consumer insights to optimize strategies, increasing conversion rates by 12% and driving a 25% growth in website traffic.

Marketing & Event Consultant at Self-Employed

January 1, 2018 - September 1, 2020

Arranged live events to connect brands with new audiences, engaging over 500 participants and increasing audience interaction by 35%. Led partnership-driven go-to-market campaigns and digital content strategies to expand reach in B2B and B2C markets, working with creative partners and agencies.

Meetings & Conference Coordinator at Sida

January 1, 2017 - January 1, 2018

Coordinated internal and international conferences, managing agenda planning, speaker briefings, and technical setup; oversaw cross-functional communication and aligned logistics, security, and suppliers to meet goals.