I am Maria Desirée Pagaduan, a senior creative leader with over 20 years of experience shaping retail experiences, visual merchandising, and brand communications. I excel at translating brand strategy into in-store concepts, campaigns, and clear merchandising guidelines that drive engagement and sales. I combine hands-on design leadership with a deep understanding of the customer journey across physical stores and digital channels. I thrive in fast-paced retail organizations, leading cross-functional teams from marketing, design to store operations. I’m a proactive problem-solver who builds coalitions, delivers cohesive brand experiences, and partners with agencies to elevate campaigns and activations. I’m passionate about people-first leadership and creating inspiring, commercially successful retail experiences.…I am Maria Desirée Pagaduan, a senior creative leader with over 20 years of experience shaping retail experiences, visual merchandising, and brand communications. I excel at translating brand strategy into in-store concepts, campaigns, and clear merchandising guidelines that drive engagement and sales. I combine hands-on design leadership with a deep understanding of the customer journey across physical stores and digital channels. I thrive in fast-paced retail organizations, leading cross-functional teams from marketing, design to store operations. I’m a proactive problem-solver who builds coalitions, delivers cohesive brand experiences, and partners with agencies to elevate campaigns and activations. I’m passionate about people-first leadership and creating inspiring, commercially successful retail experiences.WWWW…