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Marketing professional with hands-on experience in brand management, digital content, and multichannel communication across the healthcare world. Currently working as a Commercial Excellence Analayst I’ve worked on brand initiatives at Pfizer and helped bring creative campaigns, social media projects, and new brand launches to life at Dioscope. With a Master’s in Marketing, I mix creativity with practical execution and a solid understanding of data to help guide smarter decisions.…Marketing professional with hands-on experience in brand management, digital content, and multichannel communication across the healthcare world. Currently working as a Commercial Excellence Analayst I’ve worked on brand initiatives at Pfizer and helped bring creative campaigns, social media projects, and new brand launches to life at Dioscope. With a Master’s in Marketing, I mix creativity with practical execution and a solid understanding of data to help guide smarter decisions.

Joana Rebelo

Data Analyst, Marketing Analyst, Marketing Strategist, +3

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Marketing professional with hands-on experience in brand management, digital content, and multichannel communication across the healthcare world. Currently working as a Commercial Excellence Analayst I’ve worked on brand initiatives at Pfizer and helped bring creative campaigns, social media projects, and new brand launches to life at Dioscope. With a Master’s in Marketing, I mix creativity with practical execution and a solid understanding of data to help guide smarter decisions.…Marketing professional with hands-on experience in brand management, digital content, and multichannel communication across the healthcare world. Currently working as a Commercial Excellence Analayst I’ve worked on brand initiatives at Pfizer and helped bring creative campaigns, social media projects, and new brand launches to life at Dioscope. With a Master’s in Marketing, I mix creativity with practical execution and a solid understanding of data to help guide smarter decisions.

Available to hire

Marketing professional with hands-on experience in brand management, digital content, and multichannel communication across the healthcare world. Currently working as a Commercial Excellence Analayst I’ve worked on brand initiatives at Pfizer and helped bring creative campaigns, social media projects, and new brand launches to life at Dioscope. With a Master’s in Marketing, I mix creativity with practical execution and a solid understanding of data to help guide smarter decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Commercial Excellence Analyst at Coloplast

November 1, 2023 - Present

Analyzed sell-in and sell-out data to support strategic decision-making; developed segmentation and targeting models to optimize sales force effectiveness; managed and enriched customer data within the CRM (Salesforce) to support insight-driven commercial decisions; supported pricing and distributor management, ensuring effective coordination of commercial relationships.

Marketing Trainee at Pfizer

September 1, 2022 - September 1, 2023

Supported the marketing management of two anti-infective products; helped develop operational plans; developed and reviewed promotional materials aligned with brand and regulatory standards; organized events within the therapeutic area; conducted market analyses to identify trends and opportunities; assisted in the development of websites and social media presence; supported pricing analysis and distributor management, ensuring effective coordination of commercial relationships.

Sales & Marketing Assistant at Dioscope

December 1, 2021 - September 1, 2022

Managed and planned social media activities across three accounts; supported the creation and launch of the new brand; developed copy and content for digital platforms; managed client relationships with doctors and medical students.