Malik Usama

Led the UX design for Obenan, an AI-powered platform helping local businesses manage online reviews, listings, and SEO. Designed user flows, wireframes, and high-fidelity prototypes in Figma using tokens, variables, and a scalable component library to maintain consistency across the product. Built and maintained a design system and design kits to streamline updates and enable efficient collaboration with developers. Focused on simplifying complex features into clear, accessible interfaces for non-technical users. Collaborated with Milk Inside to tailor the experience for food and beverage clients, ensuring the platform meets industry-specific needs. Conducted user research and usability testing to validate decisions and drive continuous improvements. Designed adaptable interfaces with multilingual and regional customization in mind, supporting Obenan's global user base.

Lead end-to-end design across 10+ concurrent client projects—from discovery and UX strategy to wireframing, high-fidelity UI, prototyping, usability testing, and pixel-perfect developer handoff across web, mobile, SaaS, dashboard, and eCommerce platforms. Built and evolved comprehensive Figma design systems (tokens, variables, component libraries, style guides) and collaborated closely with product managers, engineers, and founders. Integrated AI tools (Claude, ChatGPT, Cursor, Claude Code, Framer, Lovable, n8n) to accelerate prototyping and experimentation. Led workshops, moderated usability testing, conducted A/B tests, and drove continuous optimization. Mentored junior designers and achieved a 95% client satisfaction rate.

Contributed to product designs supporting $1M+ ARR by delivering intuitive interfaces for 500+ local businesses; built and maintained a scalable design system using tokens, variables, and components; conducted usability testing with 20+ users, improving accessibility scores by 30%.