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With more than 15 years in the digital marketing field, I bring hands-on experience in strategy, execution, and cross-functional collaboration to drive measurable results for clients and companies. I am naturally curious, proactive, and thrive in cross-disciplinary teams, pairing analytical thinking with creative problem solving. I’m quick to adapt to new technologies and evolving business environments, and I enjoy mentoring teams and delivering data-driven marketing programs that align with brand strategy. I excel at translating insights into actionable plans, leading content and SEO initiatives for hospitality and digital / tech brands, and communicating effectively with stakeholders across marketing, sales, and product. I’m motivated by building scalable systems, optimizing processes, and continuously improving online visibility and performance.…With more than 15 years in the digital marketing field, I bring hands-on experience in strategy, execution, and cross-functional collaboration to drive measurable results for clients and companies. I am naturally curious, proactive, and thrive in cross-disciplinary teams, pairing analytical thinking with creative problem solving. I’m quick to adapt to new technologies and evolving business environments, and I enjoy mentoring teams and delivering data-driven marketing programs that align with brand strategy. I excel at translating insights into actionable plans, leading content and SEO initiatives for hospitality and digital / tech brands, and communicating effectively with stakeholders across marketing, sales, and product. I’m motivated by building scalable systems, optimizing processes, and continuously improving online visibility and performance.

Nevyana Karakasheva

Marketer, Marketing Strategist, Digital Marketer, +3

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With more than 15 years in the digital marketing field, I bring hands-on experience in strategy, execution, and cross-functional collaboration to drive measurable results for clients and companies. I am naturally curious, proactive, and thrive in cross-disciplinary teams, pairing analytical thinking with creative problem solving. I’m quick to adapt to new technologies and evolving business environments, and I enjoy mentoring teams and delivering data-driven marketing programs that align with brand strategy. I excel at translating insights into actionable plans, leading content and SEO initiatives for hospitality and digital / tech brands, and communicating effectively with stakeholders across marketing, sales, and product. I’m motivated by building scalable systems, optimizing processes, and continuously improving online visibility and performance.…With more than 15 years in the digital marketing field, I bring hands-on experience in strategy, execution, and cross-functional collaboration to drive measurable results for clients and companies. I am naturally curious, proactive, and thrive in cross-disciplinary teams, pairing analytical thinking with creative problem solving. I’m quick to adapt to new technologies and evolving business environments, and I enjoy mentoring teams and delivering data-driven marketing programs that align with brand strategy. I excel at translating insights into actionable plans, leading content and SEO initiatives for hospitality and digital / tech brands, and communicating effectively with stakeholders across marketing, sales, and product. I’m motivated by building scalable systems, optimizing processes, and continuously improving online visibility and performance.

Available to hire

With more than 15 years in the digital marketing field, I bring hands-on experience in strategy, execution, and cross-functional collaboration to drive measurable results for clients and companies. I am naturally curious, proactive, and thrive in cross-disciplinary teams, pairing analytical thinking with creative problem solving. I’m quick to adapt to new technologies and evolving business environments, and I enjoy mentoring teams and delivering data-driven marketing programs that align with brand strategy.

I excel at translating insights into actionable plans, leading content and SEO initiatives for hospitality and digital / tech brands, and communicating effectively with stakeholders across marketing, sales, and product. I’m motivated by building scalable systems, optimizing processes, and continuously improving online visibility and performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Bulgarian

Fluent

English

Fluent

Work Experience

Online Marketing Expert at International Hotel Casino & Towers Suites

April 1, 2024 - Present

Created strategic SEO guidelines, prepared page speed reports focusing on Core Web Vitals, analyzed site-wide and per-URL issues to prioritize optimization, collaborated with CRO teams and client SEO agency partners, recommended Google best practices, documented processes, and presented findings and recommendations to clients and internal teams; developed new service ideas, contributed to portfolio expansion, and supported implementation of approved solutions. Volunteered to improve internal culture and communication.

SEO & Content Development Team Lead at SocialFix Media

June 1, 2020 - September 1, 2020

Led clients’ SEO and content strategies, oversaw site performance, planned and conducted on-page and off-page SEO audits, created link-building strategies, developed marketing materials and service portfolio, introduced service packages, led on-site SEO audits, created content calendars, engaged with clients and industry events, mentored copywriters, improved client retention and online visibility, coordinated with development and marketing teams, and managed cross-team collaboration.

Content Creation Strategist at Next Marketing

December 1, 2011 - August 1, 2014

Revived company blog, conducted industry research to identify relevant topics, created optimized content and posts, conducted keyword research and competitive analysis, led content strategy and calendar, wrote posts to boost client visibility, managed blog posts and editorial calendars, contributed to PR and social media initiatives.

Copywriter at Next Marketing

December 1, 2010 - December 1, 2011

Drafted blog posts and website content for clients, produced copy for marketing materials and campaigns, collaborated with internal teams to align with client briefs, conducted keyword research and SEO-friendly content creation.

Digital Marketing Manager at OptiLocal

April 1, 2017 - September 1, 2019

Restructured and led the On-Page Technical SEO team; hired and mentored new staff; updated company procedures and workflows; introduced new approaches; managed on-site and off-site SEO audits; developed service packages; launched Link Building service; created client-targeted content and pricing strategies; led back-end optimization and link acquisition initiatives; coordinated with development and marketing teams; ensured service quality; rolled out tools and training to improve portfolio and client outcomes.

SEO & Content Development Team Lead at Social Fix Media

September 1, 2020 - October 1, 2021

Led client SEO and content strategies, monitored performance, and guided ongoing optimization. Planned and evaluated new industry tools and content initiatives. Collaborated with client SEO agency partners and the Development Team. Produced and presented SEO audits and KPI reports to stakeholders.

Online Marketing / Digital Marketing Specialist at OptiLocal

April 1, 2013 - September 30, 2019

Re-established and led digital marketing efforts including content strategy, on-page SEO audits, link-building campaigns, and service portfolio expansion. Coordinated content for blogs, guest posts, and marketing materials; launched new services and packages; managed content calendars and on-site optimization.

Content Marketing Specialist at Next Marketing

December 1, 2011 - August 31, 2014

Created and revived the company blog; conducted industry research to identify relevant topics; launched blog series and optimized posts; managed content production, editing, and internal/external communications to grow online visibility and engagement.

Content Writer at Next Marketing

December 1, 2010 - December 1, 2011

Drafted blog posts for client websites; conducted market and keyword research; coordinated with client teams to deliver optimized content; contributed to editorial planning and content calendars.

Online Marketing Specialist at Opti Local

July 1, 2013 - April 30, 2017

Reinforced on-site SEO, content strategy, and service portfolio; led guest blogging campaigns; developed client-focused content for websites and social channels; contributed to service development and marketing materials.