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Hi there! I’m Dewi Ayu Paraswati, a data-driven content strategist and social insights analyst who loves turning numbers into storytelling that resonates with audiences. I excel at translating platform trends and audience signals into actionable content plans that boost brand awareness, engagement, and GMV, while collaborating with KOLs, agencies, and cross-functional teams to deliver high-impact campaigns. Over the past years I’ve built end-to-end experience for premium beauty and FMCG brands, conducting social listening, sentiment analysis, and performance optimization across multi-channel campaigns. I’m passionate about blending creative storytelling with rigorous analytics to inform strategy and drive measurable results, and I’m excited to bring this mix to new challenges in digital marketing and brand analytics.…Hi there! I’m Dewi Ayu Paraswati, a data-driven content strategist and social insights analyst who loves turning numbers into storytelling that resonates with audiences. I excel at translating platform trends and audience signals into actionable content plans that boost brand awareness, engagement, and GMV, while collaborating with KOLs, agencies, and cross-functional teams to deliver high-impact campaigns. Over the past years I’ve built end-to-end experience for premium beauty and FMCG brands, conducting social listening, sentiment analysis, and performance optimization across multi-channel campaigns. I’m passionate about blending creative storytelling with rigorous analytics to inform strategy and drive measurable results, and I’m excited to bring this mix to new challenges in digital marketing and brand analytics.

Dewi Ayu Paraswati

Content Strategist, Social Media Manager, Content Producer, +2

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Hi there! I’m Dewi Ayu Paraswati, a data-driven content strategist and social insights analyst who loves turning numbers into storytelling that resonates with audiences. I excel at translating platform trends and audience signals into actionable content plans that boost brand awareness, engagement, and GMV, while collaborating with KOLs, agencies, and cross-functional teams to deliver high-impact campaigns. Over the past years I’ve built end-to-end experience for premium beauty and FMCG brands, conducting social listening, sentiment analysis, and performance optimization across multi-channel campaigns. I’m passionate about blending creative storytelling with rigorous analytics to inform strategy and drive measurable results, and I’m excited to bring this mix to new challenges in digital marketing and brand analytics.…Hi there! I’m Dewi Ayu Paraswati, a data-driven content strategist and social insights analyst who loves turning numbers into storytelling that resonates with audiences. I excel at translating platform trends and audience signals into actionable content plans that boost brand awareness, engagement, and GMV, while collaborating with KOLs, agencies, and cross-functional teams to deliver high-impact campaigns. Over the past years I’ve built end-to-end experience for premium beauty and FMCG brands, conducting social listening, sentiment analysis, and performance optimization across multi-channel campaigns. I’m passionate about blending creative storytelling with rigorous analytics to inform strategy and drive measurable results, and I’m excited to bring this mix to new challenges in digital marketing and brand analytics.

Available to hire

Hi there! I’m Dewi Ayu Paraswati, a data-driven content strategist and social insights analyst who loves turning numbers into storytelling that resonates with audiences. I excel at translating platform trends and audience signals into actionable content plans that boost brand awareness, engagement, and GMV, while collaborating with KOLs, agencies, and cross-functional teams to deliver high-impact campaigns.

Over the past years I’ve built end-to-end experience for premium beauty and FMCG brands, conducting social listening, sentiment analysis, and performance optimization across multi-channel campaigns. I’m passionate about blending creative storytelling with rigorous analytics to inform strategy and drive measurable results, and I’m excited to bring this mix to new challenges in digital marketing and brand analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Strategic and data-driven Content Planner Manager and Social Insight Analyst at PT. Bank Danamon Indonesia

June 1, 2022 - December 1, 2024

Daily digital monitoring of all products; data visualization for 10+ campaigns; social listening (mentions, SOV, sentiments); KPI tracking; email marketing; performance marketing collaboration; supported by tools such as Emplifi, Brandwatch, Sprinklr; targeted campaigns; data-driven insights to improve campaigns and brand performance.

Freelance Digital Marketing & KOL Manager at PT. Telkom Indonesia

November 1, 2020 - September 1, 2023

Manage communication and collaboration with media, KOLs, and third-party agencies; research and shortlist KOLs; oversee KOL campaigns including timelines and fee negotiations; collaborate with team to ensure campaigns are executed; notable project Segar Dingin and other multi-brand campaigns; deliver social listening and performance insights for clients.

KOL Marketing & Digital Campaign Lead (Part-time) at SALVO

July 1, 2024 - October 1, 2024

Created a digital automated dashboard and reporting mechanism; produced trend analytics across digital specifications; monthly social listening and performance optimization; designed KPI targets aligned with company goals; established standard Danamon keywords for Sprinklr; monitored competitor activity in the banking sector.

Digital Insights Analyst at VaynerMedia

January 1, 2025 - August 1, 2025

Transformed complex consumer, market, and digital data into actionable insights for major clients including Google, YouTube, and Unilever (brands: CLEAR, Sunsilk); built and maintained reports, dashboards, and presentations using Brandwatch, Tubular, and Sprinklr; led audience segmentation, trend analysis, and competitive benchmarking; monitored brand health and sentiment; embedded insights into campaigns to improve targeting and content relevance.

Lead Content Planning & Strategy at WPP Media

September 1, 2025 - Present

Lead end-to-end content planning to strengthen brand awareness and premium positioning for Kérastase; collaborate with KOLs and creators to deliver impactful content; manage content execution from planning to publishing; monitor performance KPIs (Views, GMV) and optimize campaigns; cross-functional collaboration to ensure seamless delivery; identify platform insights to continually improve content effectiveness.