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Hi, I’m Marcin Banasiak. I’m a Digital Marketing & E-commerce Manager with over 10 years of experience planning and executing multi-channel campaigns across 12 international markets (France, the United Kingdom, Germany, Switzerland, Poland, Spain, Portugal, Italy,Netherlands, Benelux, Morocco, the USA, ZEA). I build data-driven strategies, lead cross-functional teams, and optimize ROAS through Paid Search, Social, Programmatic, Display & Video, and CRM-driven initiatives. I thrive on collaborating with regional HQs, brand managers, and sales teams to deliver measurable impact for B2B and B2C initiatives. I enjoy translating complex marketing challenges into practical plans, balancing fast-paced execution with strategic thinking, and partnering with creative and IT teams to create seamless user experiences and proprietary tools for e-commerce success.…Hi, I’m Marcin Banasiak. I’m a Digital Marketing & E-commerce Manager with over 10 years of experience planning and executing multi-channel campaigns across 12 international markets (France, the United Kingdom, Germany, Switzerland, Poland, Spain, Portugal, Italy,Netherlands, Benelux, Morocco, the USA, ZEA). I build data-driven strategies, lead cross-functional teams, and optimize ROAS through Paid Search, Social, Programmatic, Display & Video, and CRM-driven initiatives. I thrive on collaborating with regional HQs, brand managers, and sales teams to deliver measurable impact for B2B and B2C initiatives. I enjoy translating complex marketing challenges into practical plans, balancing fast-paced execution with strategic thinking, and partnering with creative and IT teams to create seamless user experiences and proprietary tools for e-commerce success.

Marcin Banasiak

Digital Marketer, Growth Marketer, Content Strategist, +2

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Hi, I’m Marcin Banasiak. I’m a Digital Marketing & E-commerce Manager with over 10 years of experience planning and executing multi-channel campaigns across 12 international markets (France, the United Kingdom, Germany, Switzerland, Poland, Spain, Portugal, Italy,Netherlands, Benelux, Morocco, the USA, ZEA). I build data-driven strategies, lead cross-functional teams, and optimize ROAS through Paid Search, Social, Programmatic, Display & Video, and CRM-driven initiatives. I thrive on collaborating with regional HQs, brand managers, and sales teams to deliver measurable impact for B2B and B2C initiatives. I enjoy translating complex marketing challenges into practical plans, balancing fast-paced execution with strategic thinking, and partnering with creative and IT teams to create seamless user experiences and proprietary tools for e-commerce success.…Hi, I’m Marcin Banasiak. I’m a Digital Marketing & E-commerce Manager with over 10 years of experience planning and executing multi-channel campaigns across 12 international markets (France, the United Kingdom, Germany, Switzerland, Poland, Spain, Portugal, Italy,Netherlands, Benelux, Morocco, the USA, ZEA). I build data-driven strategies, lead cross-functional teams, and optimize ROAS through Paid Search, Social, Programmatic, Display & Video, and CRM-driven initiatives. I thrive on collaborating with regional HQs, brand managers, and sales teams to deliver measurable impact for B2B and B2C initiatives. I enjoy translating complex marketing challenges into practical plans, balancing fast-paced execution with strategic thinking, and partnering with creative and IT teams to create seamless user experiences and proprietary tools for e-commerce success.

Available to hire

Hi, I’m Marcin Banasiak. I’m a Digital Marketing & E-commerce Manager with over 10 years of experience planning and executing multi-channel campaigns across 12 international markets (France, the United Kingdom, Germany, Switzerland, Poland, Spain, Portugal, Italy,Netherlands, Benelux, Morocco, the USA, ZEA). I build data-driven strategies, lead cross-functional teams, and optimize ROAS through Paid Search, Social, Programmatic, Display & Video, and CRM-driven initiatives. I thrive on collaborating with regional HQs, brand managers, and sales teams to deliver measurable impact for B2B and B2C initiatives.

I enjoy translating complex marketing challenges into practical plans, balancing fast-paced execution with strategic thinking, and partnering with creative and IT teams to create seamless user experiences and proprietary tools for e-commerce success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Polish

Fluent

English

Fluent

French

Beginner

German

Beginner

Work Experience

Senior Digital Marketing Specialist / Digital Marketing Manager at AkzoNobel

November 1, 2020 - June 30, 2022

Project management of multi-channel digital campaigns for clients; co-creation of media and communications strategies; cross-functional coordination (SEM, Display, Email Marketing, Affiliate, Programmatic, Paid Social, SEO, CRM); performance monitoring and reporting across Display, Programmatic, Email Marketing, and Social Media; collaboration with regional HQ (Netherlands & UK) on implementing digital solutions to improve UX of e-commerce; development of proprietary tools (e-store platforms and applications); coordination with Brand Managers and Sales teams to support key B2B clients.

Senior Digital Marketing Specialist / Brand Communications at Dulux (Dulux Professional)

May 1, 2019 - November 30, 2020

Digital marketing and brand communications; SEM, Social, CRM activities; brand development; marketing budgets; measurement, reporting, and optimization; collaboration with cross-functional teams (Sales, IT, Marketing); cross-channel activation; support for B2B clients.