MB

Marcin Banasiak

Available to hire

Hi, I’m Marcin Banasiak.

About

Hi, I’m Marcin Banasiak. I’m a Digital Marketing & E-commerce Manager with over 10 years of experience planning and executing multi-channel campaigns across 12 international markets (France, the United Kingdom, Germany, Switzerland, Poland, Spain, Portugal, Italy,Netherlands, Benelux, Morocco, the USA, ZEA). I build data-driven strategies, lead cross-functional teams, and optimize ROAS through Paid Search, Social, Programmatic, Display & Video, and CRM-driven initiatives. I thrive on collaborating with regional HQs, brand managers, and sales teams to deliver measurable impact for B2B and B2C initiatives.

I enjoy translating complex marketing challenges into practical plans, balancing fast-paced execution with strategic thinking, and partnering with creative and IT teams to create seamless user experiences and proprietary tools for e-commerce success.

  • 3 years' experience
  • Joined March 2026

Languages

  • PolishFluent
  • EnglishFluent
  • FrenchBeginner
  • GermanBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail

More experts in Warsaw, Poland

Work experience

Senior Digital Marketing Specialist / Digital Marketing Manager · AkzoNobelNov 2020 – Jun 2022 · 1 yr 8 mos

Project management of multi-channel digital campaigns for clients; co-creation of media and communications strategies; cross-functional coordination (SEM, Display, Email Marketing, Affiliate, Programmatic, Paid Social, SEO, CRM); performance monitoring and reporting across Display, Programmatic, Email Marketing, and Social Media; collaboration with regional HQ (Netherlands & UK) on implementing digital solutions to improve UX of e-commerce; development of proprietary tools (e-store platforms and applications); coordination with Brand Managers and Sales teams to support key B2B clients.

Senior Digital Marketing Specialist / Brand Communications · Dulux (Dulux Professional)May 2019 – Nov 2020 · 1 yr 7 mos

Digital marketing and brand communications; SEM, Social, CRM activities; brand development; marketing budgets; measurement, reporting, and optimization; collaboration with cross-functional teams (Sales, IT, Marketing); cross-channel activation; support for B2B clients.

Education

Digital Strategy (Professional Certification) · Chartered Institute of Marketing2019 – 2020
Master’s Degree in E-Business · Warsaw School of Economics2015 – 2017
Bachelor’s Degree in Economics of Defence · National Defence University2012 – 2015
Marketing & Global Business · Vilnius University2010 – 2014

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