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I'm Sofia Frumkina, a Creative Strategist based in Amsterdam, working at the intersection of cultural intelligence, brand narrative, and AI-native production. I translate live cultural data into strategic direction and production decisions, fluent in Midjourney, Higgsfield, and Node-based AI systems, with the instincts to know when and why to deploy them. My work spans independent cinema, luxury branding, and education governance; I lead research, develop culturally informed narratives, and drive end-to-end creative production across both established and emerging platforms. I collaborate with curators, artists, and technologists to craft authentic experiences for skeptical, high-consideration audiences.…I'm Sofia Frumkina, a Creative Strategist based in Amsterdam, working at the intersection of cultural intelligence, brand narrative, and AI-native production. I translate live cultural data into strategic direction and production decisions, fluent in Midjourney, Higgsfield, and Node-based AI systems, with the instincts to know when and why to deploy them. My work spans independent cinema, luxury branding, and education governance; I lead research, develop culturally informed narratives, and drive end-to-end creative production across both established and emerging platforms. I collaborate with curators, artists, and technologists to craft authentic experiences for skeptical, high-consideration audiences.

Sofia Frumkina

Creative Director, Brand Strategist, Marketing Strategist, +2

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I'm Sofia Frumkina, a Creative Strategist based in Amsterdam, working at the intersection of cultural intelligence, brand narrative, and AI-native production. I translate live cultural data into strategic direction and production decisions, fluent in Midjourney, Higgsfield, and Node-based AI systems, with the instincts to know when and why to deploy them. My work spans independent cinema, luxury branding, and education governance; I lead research, develop culturally informed narratives, and drive end-to-end creative production across both established and emerging platforms. I collaborate with curators, artists, and technologists to craft authentic experiences for skeptical, high-consideration audiences.…I'm Sofia Frumkina, a Creative Strategist based in Amsterdam, working at the intersection of cultural intelligence, brand narrative, and AI-native production. I translate live cultural data into strategic direction and production decisions, fluent in Midjourney, Higgsfield, and Node-based AI systems, with the instincts to know when and why to deploy them. My work spans independent cinema, luxury branding, and education governance; I lead research, develop culturally informed narratives, and drive end-to-end creative production across both established and emerging platforms. I collaborate with curators, artists, and technologists to craft authentic experiences for skeptical, high-consideration audiences.

Available to hire

I’m Sofia Frumkina, a Creative Strategist based in Amsterdam, working at the intersection of cultural intelligence, brand narrative, and AI-native production. I translate live cultural data into strategic direction and production decisions, fluent in Midjourney, Higgsfield, and Node-based AI systems, with the instincts to know when and why to deploy them.

My work spans independent cinema, luxury branding, and education governance; I lead research, develop culturally informed narratives, and drive end-to-end creative production across both established and emerging platforms. I collaborate with curators, artists, and technologists to craft authentic experiences for skeptical, high-consideration audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Fluent

Spanish; Castilian

Advanced

Dutch

Beginner

Work Experience

Independent Researcher at Freelance (Luxury Branding & Sound)

January 1, 2025 - Present

Independent research on luxury branding and sound; produced a 60-page qualitative report with 20+ interviews on how subscription-based cinema models influence cultural consumption practices and managerial strategies in independent cinemas. Also authored a 40-page qualitative report on luxury branding and authenticity with 12 brands audited; explored how curators interpret artists’ social media presence for cultural capital in the digital age.

Co-Founder & Creative Strategist at Senza Senso Studio

January 1, 2025 - Present

Co-founded Amsterdam-based studio; cut concept-to-brief time by 40% by anchoring strategy in live cultural data rather than category convention. AI-native production (Midjourney, Higgsfield) hybrid strategist-producer profile. Strategy content series achieved 2,000+ views in 4 weeks with zero paid distribution.

AI in Education Working Group Lead at Central Student Council, UvA

September 1, 2023 - August 1, 2024

Led a 12-person cross-functional group producing UvA’s GenAI guidelines; led university-wide adoption; acted as a first mover in GenAI policy development.

Event & Cultural Projects Coordinator at Cultural Collectives / Freelance

January 1, 2023 - June 1, 2025

Full creative ownership across 10+ events: audience mapping, concept, visual direction, comms strategy, post-campaign analysis. Grew social followers from 50 to 1,000 in 3 months with 3x engagement uplift and no ad spend; repositioned content around audience identity rather than event promotion.