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Marketing Manager with 25+ years of experience, creating effective 360 degrees marketing campaigns for global brands. Adept in managing marketing projects from conception to completion using CRM and inbound marketing tools (SEO, Content, Digital). Proficient in Branding strategies to strengthen market position. Skilled in analyzing KPI's to secure teams' direction to business goals. Analytical and result oriented, I am determined to formulate a coherent and effective strategy for your success.…Marketing Manager with 25+ years of experience, creating effective 360 degrees marketing campaigns for global brands. Adept in managing marketing projects from conception to completion using CRM and inbound marketing tools (SEO, Content, Digital). Proficient in Branding strategies to strengthen market position. Skilled in analyzing KPI's to secure teams' direction to business goals. Analytical and result oriented, I am determined to formulate a coherent and effective strategy for your success.

Elena Papageorgiadou

Growth Marketer, Product Marketer, Marketing Strategist, +7

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Marketing Manager with 25+ years of experience, creating effective 360 degrees marketing campaigns for global brands. Adept in managing marketing projects from conception to completion using CRM and inbound marketing tools (SEO, Content, Digital). Proficient in Branding strategies to strengthen market position. Skilled in analyzing KPI's to secure teams' direction to business goals. Analytical and result oriented, I am determined to formulate a coherent and effective strategy for your success.…Marketing Manager with 25+ years of experience, creating effective 360 degrees marketing campaigns for global brands. Adept in managing marketing projects from conception to completion using CRM and inbound marketing tools (SEO, Content, Digital). Proficient in Branding strategies to strengthen market position. Skilled in analyzing KPI's to secure teams' direction to business goals. Analytical and result oriented, I am determined to formulate a coherent and effective strategy for your success.

Available to hire

Marketing Manager with 25+ years of experience, creating effective 360 degrees marketing campaigns for global brands. Adept in managing marketing projects from conception to completion using CRM and inbound marketing tools (SEO, Content, Digital). Proficient in Branding strategies to strengthen market position. Skilled in analyzing KPI’s to secure teams’ direction to business goals. Analytical and result oriented, I am determined to formulate a coherent and effective strategy for your success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Language

Greek, Modern

Fluent

English

Fluent

Italian

Advanced

French

Advanced

Work Experience

Marketing Manager at Intergaz Ltd / Intergaz Energy Solutions

December 1, 2023 - Present

Developed a comprehensive strategic marketing plan including market analysis and brand positioning to target key customer segments, resulting in a 20-30% increase in brand awareness within the first year. Optimized website and social media content to establish a strong online presence from pre-launch onwards, achieving an average engagement rate of 10-12% across platforms. Coordinated media relations and influencer campaigns (15+ mentions in local travel and lifestyle outlets) and initiated strategic partnerships to enhance market readiness. Led pre-launch campaigns generating 5,000+ newsletter sign-ups and early interest registrations. Prepared crisis communications and risk management plans to protect brand reputation and enable a smooth launch with zero negative PR incidents.

Marketing Manager at Skyfire Airlines Ltd (Airwaze), Israel/Europe

March 1, 2023 - January 31, 2024

Developed comprehensive marketing and brand positioning plans to support the airline's launch, focusing on service promotion, visibility, and customer engagement. Achieved initial brand awareness reaching approximately 20% of the target audience pre-launch. Optimized website and social media content to sustain a strong online presence and an average engagement rate of 10-12% across platforms. Coordinated media relations and influencer campaigns and forged strategic partnerships to drive pre-launch readiness, resulting in 5,000+ newsletter sign-ups and early interest registrations. Prepared crisis communications and risk management plans to ensure a smooth launch with no negative PR.

Business Development Manager at Remedica Pharmaceuticals

February 20, 2020 - March 20, 2023

Analyzed international customer data to increase customer lifetime value, projecting a 10-15% improvement in repeat business across key markets. Defined KPIs aligned with corporate growth objectives to support data-driven decision-making and measurable outcomes. Contributed to the design of business strategies for profitability and expansion into new international markets, prioritizing high-potential territories and product lines. Negotiated and secured long-term, high-value commercial agreements, strengthening partnerships and supporting projected 15% annual revenue growth.

Marketing Manager at IPH - Food Saver / Food Haus Stores, Cyprus

March 1, 2017 - February 1, 2020

Optimized product assortment using ABC analysis to boost team performance by approximately 15%. Designed and implemented BI and CRM systems to improve data handling and analytics processes. Executed digital marketing (SEO, email, social media), loyalty programs, ATL/BTL advertising, PR, and direct mail campaigns, driving measurable sales growth and brand enhancement with a 20% increase in engagement. Led the concept creation and rollout of rebranding and new-store development, aesthetic upgrades, site development, and visual merchandising standards. Led branding campaigns that improved brand recognition by approximately 25%. Coordinated cross-functional efforts across operations, technology, marketing, design agencies, and third-party suppliers to manage complex, business-critical marketing projects.

Group Marketing Manager at Ermes / NKS Group, Cyprus

February 1, 2004 - March 1, 2017

Managed a portfolio of 44 international brands and 12 key accounts with an internal team of 5. Maintained the company’s market-leading position during the Cyprus economic crisis by developing cost-efficient, performance-driven marketing strategies, supporting stable revenue and market share. Planned and executed 360° omnichannel marketing campaigns (ATL, BTL, digital, in-store) in line with international brand guidelines, contributing to double-digit revenue growth across priority brands. Led rebranding campaigns and initiatives, improving brand recognition by ~25%. Provided ongoing support for brand positioning, messaging, and visual standards across industries.

Brand Building Planner at Mesa Ritès Advertising, Cyprus

January 1, 2001 - February 1, 2004

Planned and implemented brand-building advertising strategies to enhance client brand reach and awareness through integrated marketing campaigns, supporting measurable uplifts in sales. Coordinated industry, company, and competitive research to inform positioning, messaging, and campaign strategy. Planned and executed ATL/BTL communications and PR campaigns ensuring alignment with client objectives, budgets, and timelines.

Education

MBA at Coventry University

September 1, 1999 - November 1, 2000

BSc in Management with Business Studies at Middlesex University

September 1, 1996 - August 1, 1999

Erasmus Exchange Program at Aix-en-Provence, France

September 1, 1997 - July 1, 1998