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Hi, I’m Victoria Fragoso, a creative and results-driven marketing professional based in Miami. I lead brand development, creative direction, and multi-channel campaigns for fashion, beauty, and lifestyle brands, with a focus on visually compelling storytelling and data-informed decisions. Over the years, I’ve built scalable brand systems, managed event production and freelance creative teams, and partnered with clients to grow engagement and conversions across social, email, and web. I thrive in collaborative environments and love turning insights into actionable creative that resonates with audiences.…Hi, I’m Victoria Fragoso, a creative and results-driven marketing professional based in Miami. I lead brand development, creative direction, and multi-channel campaigns for fashion, beauty, and lifestyle brands, with a focus on visually compelling storytelling and data-informed decisions. Over the years, I’ve built scalable brand systems, managed event production and freelance creative teams, and partnered with clients to grow engagement and conversions across social, email, and web. I thrive in collaborative environments and love turning insights into actionable creative that resonates with audiences.

Victoria Fragoso

Creative Director, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Victoria Fragoso, a creative and results-driven marketing professional based in Miami. I lead brand development, creative direction, and multi-channel campaigns for fashion, beauty, and lifestyle brands, with a focus on visually compelling storytelling and data-informed decisions. Over the years, I’ve built scalable brand systems, managed event production and freelance creative teams, and partnered with clients to grow engagement and conversions across social, email, and web. I thrive in collaborative environments and love turning insights into actionable creative that resonates with audiences.…Hi, I’m Victoria Fragoso, a creative and results-driven marketing professional based in Miami. I lead brand development, creative direction, and multi-channel campaigns for fashion, beauty, and lifestyle brands, with a focus on visually compelling storytelling and data-informed decisions. Over the years, I’ve built scalable brand systems, managed event production and freelance creative teams, and partnered with clients to grow engagement and conversions across social, email, and web. I thrive in collaborative environments and love turning insights into actionable creative that resonates with audiences.

Available to hire

Hi, I’m Victoria Fragoso, a creative and results-driven marketing professional based in Miami. I lead brand development, creative direction, and multi-channel campaigns for fashion, beauty, and lifestyle brands, with a focus on visually compelling storytelling and data-informed decisions.

Over the years, I’ve built scalable brand systems, managed event production and freelance creative teams, and partnered with clients to grow engagement and conversions across social, email, and web. I thrive in collaborative environments and love turning insights into actionable creative that resonates with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Work Experience

Digital Marketing Consultant at Freelance Clients (MAG Spread, Glanz Aesthetics, D’LOVE Jewelry)

April 1, 2019 - Present

Led digital marketing strategy and execution for multiple clients, developing brand identities, social media campaigns, email marketing, and SEO-rich content. Created and managed content calendars and asset production across web, social, and UX/UI. Built and optimized workflows in Bullhorn and HubSpot, enabling scalable communications, lead follow-up, and performance reporting. Analyzed campaign data with Google Analytics to drive data-driven decisions, and improved social engagement through testing and optimization.

Digital Marketing Consultant at Freelance (Clients: MAGS Spread, Glanz Aesthetics, D'Love Jewelry)

April 1, 2019 - Present

Curated and developed brand identities through concept-led social media strategies, elevating digital presence and engagement across aesthetics, luxury retail, and media. Directed branded graphics, infographics, and digital assets using Canva, Illustrator, and Photoshop to support campaigns and client communications. Planned campaign calendars, ensured consistency and timely execution across multiple platforms. Managed influencer collaborations, communications, deliverables, and performance reporting. Led digital ad campaigns, monitored metrics, and provided data-driven insights using Google Analytics and native platform tools. Produced branded visuals, emails, and seasonal content tailored to client objectives and audience growth. Maintained trend awareness and integrated innovations to storytelling techniques to enhance brand visibility and relevance.