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Sanskruti Soni is a marketing and brand strategy professional with an MSc in Management from London Business School, bringing hands-on experience across luxury, consumer, and startup environments. She currently supports business development and marketing at Alexandra Lunn Studio, where she has driven B2B lead generation, newsletter growth, and multi-channel social media execution for wellbeing and design-sector clients. As Co-Founder of FurrFresh, a premium pet fragrance brand, she led full-funnel Meta advertising, distribution partnerships, and consumer-driven product development from concept to market. Her consulting portfolio spans a CRM and mobile strategy engagement for Harrods, a behavioural segmentation and market-entry project for Cartier Fragrances in India, and a youth-focused research initiative for the Head Held High Foundation, each combining data-driven insight with actionable go-to-market recommendations. Prior experience in financial research at TresVista and management consulting at BVUR Innovations rounds out a background that blends analytical rigor with creative brand-building. Sanskruti brings a versatile skill set across paid media, CRM, market research, and digital content, with a particular strength in translating consumer insight into scalable brand and growth strategy.…Sanskruti Soni is a marketing and brand strategy professional with an MSc in Management from London Business School, bringing hands-on experience across luxury, consumer, and startup environments. She currently supports business development and marketing at Alexandra Lunn Studio, where she has driven B2B lead generation, newsletter growth, and multi-channel social media execution for wellbeing and design-sector clients. As Co-Founder of FurrFresh, a premium pet fragrance brand, she led full-funnel Meta advertising, distribution partnerships, and consumer-driven product development from concept to market. Her consulting portfolio spans a CRM and mobile strategy engagement for Harrods, a behavioural segmentation and market-entry project for Cartier Fragrances in India, and a youth-focused research initiative for the Head Held High Foundation, each combining data-driven insight with actionable go-to-market recommendations. Prior experience in financial research at TresVista and management consulting at BVUR Innovations rounds out a background that blends analytical rigor with creative brand-building. Sanskruti brings a versatile skill set across paid media, CRM, market research, and digital content, with a particular strength in translating consumer insight into scalable brand and growth strategy.

SANSKRUTI SONI

Brand Designer, Designer, Marketing Strategist, +6

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Sanskruti Soni is a marketing and brand strategy professional with an MSc in Management from London Business School, bringing hands-on experience across luxury, consumer, and startup environments. She currently supports business development and marketing at Alexandra Lunn Studio, where she has driven B2B lead generation, newsletter growth, and multi-channel social media execution for wellbeing and design-sector clients. As Co-Founder of FurrFresh, a premium pet fragrance brand, she led full-funnel Meta advertising, distribution partnerships, and consumer-driven product development from concept to market. Her consulting portfolio spans a CRM and mobile strategy engagement for Harrods, a behavioural segmentation and market-entry project for Cartier Fragrances in India, and a youth-focused research initiative for the Head Held High Foundation, each combining data-driven insight with actionable go-to-market recommendations. Prior experience in financial research at TresVista and management consulting at BVUR Innovations rounds out a background that blends analytical rigor with creative brand-building. Sanskruti brings a versatile skill set across paid media, CRM, market research, and digital content, with a particular strength in translating consumer insight into scalable brand and growth strategy.…Sanskruti Soni is a marketing and brand strategy professional with an MSc in Management from London Business School, bringing hands-on experience across luxury, consumer, and startup environments. She currently supports business development and marketing at Alexandra Lunn Studio, where she has driven B2B lead generation, newsletter growth, and multi-channel social media execution for wellbeing and design-sector clients. As Co-Founder of FurrFresh, a premium pet fragrance brand, she led full-funnel Meta advertising, distribution partnerships, and consumer-driven product development from concept to market. Her consulting portfolio spans a CRM and mobile strategy engagement for Harrods, a behavioural segmentation and market-entry project for Cartier Fragrances in India, and a youth-focused research initiative for the Head Held High Foundation, each combining data-driven insight with actionable go-to-market recommendations. Prior experience in financial research at TresVista and management consulting at BVUR Innovations rounds out a background that blends analytical rigor with creative brand-building. Sanskruti brings a versatile skill set across paid media, CRM, market research, and digital content, with a particular strength in translating consumer insight into scalable brand and growth strategy.

Available to hire

Sanskruti Soni is a marketing and brand strategy professional with an MSc in Management from London Business School, bringing hands-on experience across luxury, consumer, and startup environments. She currently supports business development and marketing at Alexandra Lunn Studio, where she has driven B2B lead generation, newsletter growth, and multi-channel social media execution for wellbeing and design-sector clients. As Co-Founder of FurrFresh, a premium pet fragrance brand, she led full-funnel Meta advertising, distribution partnerships, and consumer-driven product development from concept to market. Her consulting portfolio spans a CRM and mobile strategy engagement for Harrods, a behavioural segmentation and market-entry project for Cartier Fragrances in India, and a youth-focused research initiative for the Head Held High Foundation, each combining data-driven insight with actionable go-to-market recommendations. Prior experience in financial research at TresVista and management consulting at BVUR Innovations rounds out a background that blends analytical rigor with creative brand-building. Sanskruti brings a versatile skill set across paid media, CRM, market research, and digital content, with a particular strength in translating consumer insight into scalable brand and growth strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

SEO

Intermediate

Data Visualization

Intermediate

Language

English

Fluent

Work Experience

Business Development and Marketing Intern at Alexandra Lunn Studio (Branding and Designing Agency)

January 1, 2025 - Present

Generated 20+ qualified B2B leads per month for Well-Crafted by converting two workplace wellbeing panel discussions into targeted LinkedIn and email campaigns; achieved 50–60% outreach response rates via personalized stakeholder engagement. Owned weekly newsletter production and distribution using Flodesk, delivering 100K+ total reads and 50%+ readership by combining event updates, thought leadership, and community-driven content. Built and launched the 2026 Workplace Wellbeing Trend Report from insights gathered from 12 senior founders and journalists; developed a B2B campaign that attracted 300+ attendees. Managed end-to-end social media execution across Instagram, LinkedIn, Pinterest, and TikTok using Adobe Express, Canva, and CapCut to capture workshop content and support influencer collaborations, increasing engagement by ~70%.

Business Development and Marketing Intern at ALEXANDRA LUNN STUDIO

January 1, 2025 - Present

Branding, Designing and Team Building Workshop Agency (US$10Mn - $15Mn). Analysed demand trends across 5+ premium venues to plan and execute 10+ corporate team building workshops, improving client targeting and bookings by 45%. Designed and executed a B2B outreach strategy (LinkedIn + email) with 50–60% response rates and 20+ qualified leads/month. Evaluated post-event feedback from 100+ participants to refine workshop positioning, increasing customer satisfaction scores and repeat participation by 30%.

Co-Founder at FurrFresh (Premium Pet Perfume Brand)

January 1, 2024 - January 1, 2025

Designed and optimized full-funnel Meta ad campaigns, delivering 2x ROAS, 75% higher engagement, and 3x brand reach; achieved 3x higher first-month sales than the industry average for newly launched pet fragrance products. Built and scaled a distribution network by identifying, pitching, and onboarding 10+ retail and channel partners; developed a go-to-market plan for 4 premium pet fragrances, reaching distribution across 20+ retail touchpoints and 3+ cities. Led consumer-driven product development by testing 50+ fragrance formulations and identifying natural calming ingredients as a key differentiator, improving product acceptance and repurchase intent by ~30%.

Research and Investment Analyst at TRESVISTA (FINANCIAL SERVICES)

January 1, 2024 - December 31, 2025

Market screening across 1000+ companies in FMCG & Retail; identified consumer and category trends to support strategic investment decisions. Served as primary analyst assisting on an $8–10 million M&A deal, overseeing end-to-end technical operations and backend due diligence. Collaborated with cross-functional teams across 3+ stakeholders, contributing to due diligence and restructuring deal decision timelines by 15%.

Co-Founder at FURRFRESH

January 1, 2024 - December 31, 2025

Premium Pet Perfume Brand. Developed brand identity/story and executed 360-degree marketing campaigns across digital channels, defining go-to-market strategy (pricing, positioning, distribution) across 3+ urban markets. Tested and analysed 50+ product formulations, improving product acceptance and repurchase intent by ~30%. Designed and optimised performance marketing campaigns (Meta Ads), driving 75% increase in engagement, 3x reach growth, and 120+ units sold in first month. Developed and scaled a distributor network onboarding 10+ partners across 20+ retail touchpoints.

Management Consultant at BVUR Innovations Pvt Ltd (Digital Solutions Company)

January 1, 2023 - January 1, 2024

Onboarded 35+ partner brands and executed 15+ pet events across three urban cities, delivering experiential activations that generated 60% higher engagement and 30%+ sales.

Management Consultant at BVUR INNOVATIONS PVT LTD

January 1, 2023 - December 31, 2024

Tech firm specializing in digital solutions and marketing strategy. Onboarded 35+ brands, supported 15+ events across Pune, Mumbai, and Nashik, and drove content and on-ground execution contributing to 30%+ sales closures. Promoted from Management Intern to Management Consultant; introduced experiential marketing initiatives (e.g., Polaroid and pet painting activities), increasing consumer engagement by 60%.