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Managed CRM campaigns to enhance customer retention and engagement, utilizing segmentation and personalized messaging strategies. Analyzed customer behavior and campaign performance to optimize marketing automation workflows, improving conversion rates and customer loyalty. Collaborated with marketing and product teams to align CRM initiatives with business goals, contributing to increased customer lifetime value (CLV). Executed push notifications, email campaigns, and coupon distribution strategies, driving customer engagement and promoting special offers. Developed and executed marketing strategies to support business consulting initiatives, enhancing brand visibility and client engagement. Conducted market research and competitive analysis to identify opportunities for business growth, providing actionable insights to senior management. Collaborated with cross-functional teams to create targeted content and campaigns, driving client acquisition and retention. Provided administrative support, ensuring smooth coordination of schedules, meetings, and document management.…Managed CRM campaigns to enhance customer retention and engagement, utilizing segmentation and personalized messaging strategies. Analyzed customer behavior and campaign performance to optimize marketing automation workflows, improving conversion rates and customer loyalty. Collaborated with marketing and product teams to align CRM initiatives with business goals, contributing to increased customer lifetime value (CLV). Executed push notifications, email campaigns, and coupon distribution strategies, driving customer engagement and promoting special offers. Developed and executed marketing strategies to support business consulting initiatives, enhancing brand visibility and client engagement. Conducted market research and competitive analysis to identify opportunities for business growth, providing actionable insights to senior management. Collaborated with cross-functional teams to create targeted content and campaigns, driving client acquisition and retention. Provided administrative support, ensuring smooth coordination of schedules, meetings, and document management.

Gabriela Di Salvo

Marketing Automation Specialist, Content Producer, Data Analyst, +2

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Managed CRM campaigns to enhance customer retention and engagement, utilizing segmentation and personalized messaging strategies. Analyzed customer behavior and campaign performance to optimize marketing automation workflows, improving conversion rates and customer loyalty. Collaborated with marketing and product teams to align CRM initiatives with business goals, contributing to increased customer lifetime value (CLV). Executed push notifications, email campaigns, and coupon distribution strategies, driving customer engagement and promoting special offers. Developed and executed marketing strategies to support business consulting initiatives, enhancing brand visibility and client engagement. Conducted market research and competitive analysis to identify opportunities for business growth, providing actionable insights to senior management. Collaborated with cross-functional teams to create targeted content and campaigns, driving client acquisition and retention. Provided administrative support, ensuring smooth coordination of schedules, meetings, and document management.…Managed CRM campaigns to enhance customer retention and engagement, utilizing segmentation and personalized messaging strategies. Analyzed customer behavior and campaign performance to optimize marketing automation workflows, improving conversion rates and customer loyalty. Collaborated with marketing and product teams to align CRM initiatives with business goals, contributing to increased customer lifetime value (CLV). Executed push notifications, email campaigns, and coupon distribution strategies, driving customer engagement and promoting special offers. Developed and executed marketing strategies to support business consulting initiatives, enhancing brand visibility and client engagement. Conducted market research and competitive analysis to identify opportunities for business growth, providing actionable insights to senior management. Collaborated with cross-functional teams to create targeted content and campaigns, driving client acquisition and retention. Provided administrative support, ensuring smooth coordination of schedules, meetings, and document management.

Available to hire

Managed CRM campaigns to enhance customer
retention and engagement, utilizing segmentation and personalized messaging strategies.
Analyzed customer behavior and campaign
performance to optimize marketing automation
workflows, improving conversion rates and customer loyalty.
Collaborated with marketing and product teams to align CRM initiatives with business goals, contributing to increased customer lifetime value (CLV).
Executed push notifications, email campaigns, and coupon distribution strategies, driving customer engagement and promoting special offers.
Developed and executed marketing strategies to
support business consulting initiatives, enhancing brand visibility and client engagement.
Conducted market research and competitive
analysis to identify opportunities for business
growth, providing actionable insights to senior
management.
Collaborated with cross-functional teams to
create targeted content and campaigns, driving
client acquisition and retention.
Provided administrative support, ensuring
smooth coordination of schedules, meetings,
and document management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

CRM Campaigns Specialist at iFood

February 21, 2023 - Present

Marketing & CRM Analyst at Bayer

January 1, 2021 - December 31, 2021

Developed and executed marketing strategies to support business consulting initiatives, enhancing brand visibility and client engagement. Conducted market research and competitive analysis to identify opportunities for business growth, providing actionable insights to senior management. Collaborated with cross-functional teams to create targeted content and campaigns, driving client acquisition and retention.

Administrative Support at CUCA

January 1, 2019 - December 31, 2021

Provided administrative support, ensuring smooth coordination of schedules, meetings, and document management. Maintained accurate filing systems and handled data entry, contributing to efficient office operations. Assisted in budget tracking, purchase requests, and with customer communications to support smooth operational flow.

Co-founder & Marketing Lead at Extras College Academic Center

April 1, 2021 - Present

Co-founded and managed the establishment of the Academic Center, including creation of marketing strategies to increase student engagement and promote academic and extracurricular events. Oversaw budget planning and financial management for the center.