Available to hire
I’m a results-driven marketing and communications professional with hands-on experience in digital marketing, social media operations, content creation, and event coordination. I excel at developing and executing multi-platform content strategies and campaigns to boost audience engagement, brand visibility, and customer retention.
I have a proven track record collaborating with cross-functional teams and stakeholders, planning high-impact events, and managing sponsorship communications. I thrive in fast-paced, multicultural environments and am committed to delivering high-quality service and measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Freelance Visual Communication & Content Creation at Self-Employed
April 1, 2023 - PresentProvided visual communication and content creation services, including commercial photography, short-form visual storytelling, and brand-aligned copywriting for small businesses and personal projects. Developed social media visual assets and marketing content to support brand identity and engagement. Delivered end-to-end creative support from concept development to execution, focusing on brand aesthetics, storytelling, and audience engagement.
Digital Marketing Specialist at Erlang Mountain Eco-tourism
December 1, 2021 - March 1, 2023Executed social media marketing and content operation strategies to enhance brand visibility and audience engagement across digital platforms (WeChat, Xiaohongshu, TikTok). Created and managed digital marketing content, including video production, copywriting, SEO analytics, and campaign materials, driving 50,000+ views and increasing user engagement by 30%. Supported public relations, partnership communications, and destination marketing campaigns to strengthen brand reputation and contribute to a 25% increase in winter tourist visits. Planned and maintained a content calendar while managing community engagement and monitoring market trends to optimize content performance.
Event Planning & Communication Specialist at Sichuan Hangwan Cultural Communication
July 1, 2020 - November 1, 2021Coordinated the planning and delivery of large-scale cultural exhibitions, managing event schedules, logistics, and on-site operations for 50+ participating artists. Liaised with government agencies, artists, sponsors, and external stakeholders to ensure regulatory compliance and smooth execution. Secured CNY 50,000 in sponsorship funding through partnership development and stakeholder engagement, supporting event budgets and project objectives. Prepared bidding proposals and event documentation, coordinating processes to support efficient event planning and delivery. Monitored event progress, resolved operational issues, and streamlined planning workflows, contributing to increased client satisfaction and attracting 2,000+ daily visitors.
Floor Staff at Blaze Tower Catering
January 1, 2015 - July 1, 2026Delivered high-quality front-of-house service to international customers, leveraging intercultural communication skills to enhance the customer experience, promoted menu items, handled customer requests, and ensured smooth service flow in a high-volume hospitality environment. Coordinated with kitchen and service teams to manage orders, resolve operational issues, and maintain efficient workflow during peak service periods. Addressed guest feedback, resolved service issues promptly, and maintained high levels of customer satisfaction in a fast-paced setting.
Education
MA in Social Media Communications at Dublin City University
September 1, 2023 - June 1, 2024BA in Arts at Sichuan Technology and Business University
September 1, 2015 - June 1, 2020Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Education, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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