Results-driven marketing and analytics professional with over a decade of experience across financial services, digital advertising, and data-driven strategy. Most recently a Relationship Manager at TD Bank, I have led cross-functional initiatives spanning performance marketing, agency management, and enterprise-level analytics. My background includes optimizing multi-channel campaigns, improving marketing efficiency, and building scalable measurement frameworks that drive business growth. I bring a strong blend of strategic thinking and hands-on execution, with deep expertise in paid media, marketing analytics, and stakeholder management. Passionate about translating data into actionable insights, I thrive in collaborative environments where I can contribute to both high-level strategy and operational excellence.

Nilou Alaghehband

Results-driven marketing and analytics professional with over a decade of experience across financial services, digital advertising, and data-driven strategy. Most recently a Relationship Manager at TD Bank, I have led cross-functional initiatives spanning performance marketing, agency management, and enterprise-level analytics. My background includes optimizing multi-channel campaigns, improving marketing efficiency, and building scalable measurement frameworks that drive business growth. I bring a strong blend of strategic thinking and hands-on execution, with deep expertise in paid media, marketing analytics, and stakeholder management. Passionate about translating data into actionable insights, I thrive in collaborative environments where I can contribute to both high-level strategy and operational excellence.

Available to hire

Results-driven marketing and analytics professional with over a decade of experience across financial services, digital advertising, and data-driven strategy. Most recently a Relationship Manager at TD Bank, I have led cross-functional initiatives spanning performance marketing, agency management, and enterprise-level analytics. My background includes optimizing multi-channel campaigns, improving marketing efficiency, and building scalable measurement frameworks that drive business growth.

I bring a strong blend of strategic thinking and hands-on execution, with deep expertise in paid media, marketing analytics, and stakeholder management. Passionate about translating data into actionable insights, I thrive in collaborative environments where I can contribute to both high-level strategy and operational excellence.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Relationship Manager at TD Bank
June 1, 2024 - February 1, 2025
Led agency relationship management, renegotiating contract terms to align with new fiscal objectives and improved efficiency by 23%. Partnered with senior marketing leadership to optimize campaign delivery and streamline financial operations. Oversaw all financial transactions with external marketing partners, ensuring accuracy, compliance, and timely execution.
Performance Marketing Manager at TD Bank
August 1, 2020 - April 1, 2024
Co-developed the Enterprise Marketing Scorecard to track digital-driven sales performance. Analyzed performance metrics across Paid, Owned, and Organic channels; managed three paid search accounts (Google Ads, Microsoft Bing); implemented new Google Ads features to improve CTR and ROI; led account restructuring to improve CPA efficiency and mentored junior resources.
Associate Manager, Marketing Analytics at TD Bank
July 1, 2018 - August 1, 2020
Directed analytical reporting for Insurance and RESL teams; designed and automated dashboards in Domo, resolving data integrity issues and enhancing reporting accuracy.
Marketing Lead at Pars Steel
August 1, 2015 - December 1, 2017
Launched a new digital marketing strategy, increasing the company’s online visibility by 80%. Negotiated partnerships with leading e-commerce platforms, boosting sales by 20%. Established KPIs and implemented a performance measurement framework for the first time in company history.
Product Manager, Data Advertising at Mediative, Yellow Pages Group
November 1, 2012 - July 1, 2014
Managed the audience data product portfolio, positioning it as a key market differentiator. Led end-to-end RFP for a Data Management Platform (DMP); implemented the BI solution across three cities in under one month. Represented Mediative as a featured speaker at IAB RTB X Series (May 2013) and Data Marketing Conference (Dec 2013).
Digital Analyst at Starcom Mediavest Group
February 1, 2011 - September 1, 2012
Delivered performance analysis and actionable insights for clients including TD Bank and Samsung. Built a financial model assessing the feasibility of SMV’s Private Ad Exchange initiative.

Education

Master of Science (MSc), Management – Strategic Management (Honors) at Cass Business School
January 11, 2030 - March 30, 2026
Master of Science (MSc), Control Systems Engineering (Honors) at University of Sheffield
January 11, 2030 - March 30, 2026

Qualifications

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Industry Experience

Financial Services, Media & Entertainment, Manufacturing, Professional Services, Software & Internet