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Hi, I’m Pascal Wouters, creative leader with a global view of the advertising, communication and PR industries. I create value by blending strategic thinking with hands-on creativity and a diplomatic storytelling approach, always aiming for the best possible results. Born and raised in an advertising agency environment, I’ve held senior roles across Europe, guiding brand DNA, media strategy and go-to-market initiatives. I lead with intuition and collaboration, tailoring each concept to a brand’s unique strengths and ambitions, and I strive to deliver the magic that drives lasting impact.…Hi, I’m Pascal Wouters, creative leader with a global view of the advertising, communication and PR industries. I create value by blending strategic thinking with hands-on creativity and a diplomatic storytelling approach, always aiming for the best possible results. Born and raised in an advertising agency environment, I’ve held senior roles across Europe, guiding brand DNA, media strategy and go-to-market initiatives. I lead with intuition and collaboration, tailoring each concept to a brand’s unique strengths and ambitions, and I strive to deliver the magic that drives lasting impact.

Pascal Wouters

PR Freelancer, Brand Strategist, Creative Director, +3

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Hi, I’m Pascal Wouters, creative leader with a global view of the advertising, communication and PR industries. I create value by blending strategic thinking with hands-on creativity and a diplomatic storytelling approach, always aiming for the best possible results. Born and raised in an advertising agency environment, I’ve held senior roles across Europe, guiding brand DNA, media strategy and go-to-market initiatives. I lead with intuition and collaboration, tailoring each concept to a brand’s unique strengths and ambitions, and I strive to deliver the magic that drives lasting impact.…Hi, I’m Pascal Wouters, creative leader with a global view of the advertising, communication and PR industries. I create value by blending strategic thinking with hands-on creativity and a diplomatic storytelling approach, always aiming for the best possible results. Born and raised in an advertising agency environment, I’ve held senior roles across Europe, guiding brand DNA, media strategy and go-to-market initiatives. I lead with intuition and collaboration, tailoring each concept to a brand’s unique strengths and ambitions, and I strive to deliver the magic that drives lasting impact.

Available to hire

Hi, I’m Pascal Wouters, creative leader with a global view of the advertising, communication and PR industries. I create value by blending strategic thinking with hands-on creativity and a diplomatic storytelling approach, always aiming for the best possible results.

Born and raised in an advertising agency environment, I’ve held senior roles across Europe, guiding brand DNA, media strategy and go-to-market initiatives. I lead with intuition and collaboration, tailoring each concept to a brand’s unique strengths and ambitions, and I strive to deliver the magic that drives lasting impact.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Founder & Investment Advisory at Sovereign-Knight

October 1, 2007 - Present

Founder and Chief Invest-Hunter at Sovereign-Knight Investment, our journey began with a vision: to redefine Investment Advisory. Today, we're not merely advisors; we're catalysts for growth, architects of success, and partners in realizing your aspirations

Creative Director / Founder at L’AGENCE DE PUB

October 1, 2016 - Present

Founder and Creative Director of a 360° full‑service advertising agency, shaping brand DNA, creative direction and integrated media strategy for a global client base.

Strategic Marketing Partner at OneWeb

January 1, 2000 - June 1, 2002

Strategic e‑marketing partner; built online solutions and partnerships, contributing to early online press distribution and digital reach in France and Europe.

Founder at Web Gates

August 1, 2002 - September 1, 2003

Pioneer Paris-based web agency; created online presence solutions for brands and organizations, leading creative direction and production.

Founder, CEO & Head of Global Strategy at Absolute Mind

January 1, 2007 - January 1, 2014

International digital media & strategy agency founder; delivered growth, brand strategy and investment advisory services across Europe.

Managing Director BeLux at Lycos-Ybrant-Oridian

June 1, 2007 - January 1, 2010

BeLux managing director for an international online media advertising network; led operations, business development, and investor relations across BeLux and Paris.

Interviewer - Journalist at HIBN TV

January 1, 2005 - October 1, 2005

TV production, sponsorships and on‑air research; conducted interviews and covered motorsport events for live broadcasts.

Display Marketing Manager at Edebex

September 1, 2016 - January 1, 2018

Led display marketing initiatives, online campaigns and partnerships; built sponsor relations and content strategy for a fintech marketplace.

Brand & Marketing Strategy & Biz Dev at Insidely (ULB spin-off)

April 1, 2019 - March 1, 2020

Led brand strategy, go-to-market planning and business development for a spin-off initiative with ULB; defined MVP and go-to-market for Belgium/France markets.

Growth Marketer at Little Shark & Gentle Wolf

February 1, 2018 - January 1, 2021

Growth marketing role focusing on digital growth, social media and app/online content strategy for a Dublin-based lab/creative network.

Growth Strategy & Agency Strategist at FEELIN

August 1, 2020 - June 1, 2021

Growth agency strategist responsible for pre-strategy work with advertising agencies; contributed to award-winning campaigns, including a gold MIX X award for Best Belgian Marketing Tool with FEELIN.

Deputy CEO at FEELIN

September 1, 2023 - February 29, 2024

In transition to audit and establish a new business model; led analysis of advertising and audiovisual audience insights and KPI-driven decision making.