Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven marketing professional with experience in CRM management, lead generation, campaign execution, and website management. I excel at turning data-driven insights into engaging content and strategic digital campaigns that drive qualified leads and support cross-functional sales and marketing teams. I am proficient with Salesforce, HubSpot, Zoho CRM, Shopify, WordPress, SEO/SEM, Meta Ads, email marketing, and Google Analytics, and I collaborate with teams to optimize customer journeys, improve conversions, and deliver measurable results.…I am a results-driven marketing professional with experience in CRM management, lead generation, campaign execution, and website management. I excel at turning data-driven insights into engaging content and strategic digital campaigns that drive qualified leads and support cross-functional sales and marketing teams. I am proficient with Salesforce, HubSpot, Zoho CRM, Shopify, WordPress, SEO/SEM, Meta Ads, email marketing, and Google Analytics, and I collaborate with teams to optimize customer journeys, improve conversions, and deliver measurable results.

Pavithra Thotala Purushothaman

Digital Marketer, Content Creator, Marketing Strategist, +4





I am a results-driven marketing professional with experience in CRM management, lead generation, campaign execution, and website management. I excel at turning data-driven insights into engaging content and strategic digital campaigns that drive qualified leads and support cross-functional sales and marketing teams. I am proficient with Salesforce, HubSpot, Zoho CRM, Shopify, WordPress, SEO/SEM, Meta Ads, email marketing, and Google Analytics, and I collaborate with teams to optimize customer journeys, improve conversions, and deliver measurable results.…I am a results-driven marketing professional with experience in CRM management, lead generation, campaign execution, and website management. I excel at turning data-driven insights into engaging content and strategic digital campaigns that drive qualified leads and support cross-functional sales and marketing teams. I am proficient with Salesforce, HubSpot, Zoho CRM, Shopify, WordPress, SEO/SEM, Meta Ads, email marketing, and Google Analytics, and I collaborate with teams to optimize customer journeys, improve conversions, and deliver measurable results.

Available to hire

I am a results-driven marketing professional with experience in CRM management, lead generation, campaign execution, and website management. I excel at turning data-driven insights into engaging content and strategic digital campaigns that drive qualified leads and support cross-functional sales and marketing teams.

I am proficient with Salesforce, HubSpot, Zoho CRM, Shopify, WordPress, SEO/SEM, Meta Ads, email marketing, and Google Analytics, and I collaborate with teams to optimize customer journeys, improve conversions, and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Coordinator at The Cottage

January 1, 2025 - April 1, 2025

Coordinated website content and product listings on Shopify, improving customer experience and engagement. Designed dedicated pages and homepage visuals using AI tools and Canva Pro, aligned with brand identity. Managed product variants and integrated Shopify apps to support bookings and seamless navigation.

Digital Marketing Coordinator at Ron Beauty Amazement (Riipen)

March 1, 2025 - April 1, 2025

Migrated the website from WordPress to Shopify, enhancing performance, navigation, and user interface. Created and updated product listings, structured collections, and applied tags for a streamlined shopping experience. Revamped the homepage and produced SEO-optimized blog content to boost online visibility and engagement.

Marketing and CRM Coordinator at Rhythm Engineering

August 1, 2021 - April 1, 2022

Enhanced Salesforce CRM data quality by 50 percent through meticulous editing of contact information and resolving duplicates, ensuring accurate and reliable data for the sales team. Generated a pipeline of 120 high-quality leads through advanced research techniques. Supported the execution of email marketing campaigns, contributing to a 15% increase in open rates. Conducted market research on traffic-related studies resulting in quality leads and contacts.

Marketing Operations Coordinator at Photon Infotech

May 1, 2017 - May 1, 2019

Managed 50,000+ contacts and 1000+ accounts in Salesforce Lightning CRM to improve the database. Worked with the in-house sales & marketing team and provided market intelligence and collateral. Researched publicly available information of key prospects and updated customer data in Salesforce. Resolved duplicates and data conflicts, driving clean-up, and generated external newsletters on current digital trends across industries as part of the marketing strategy.

Business Development Executive at Impiger Technologies, Inc.

August 1, 2011 - April 1, 2015

Conducted comprehensive industry, competitor, and customer analysis, leading to actionable insights for strategic planning. Provided research to develop a sales channel and identified new industry opportunities to expand market share. Proactively published newsletters and whitepapers to clients through social media and email campaigns. Conducted market research across Retail, Healthcare, and other top industries to drive strategic initiatives and market expansion.

Digital Marketing Coordinator at Ron Beauty Amazement (Riipen platform engagement with Riipen)

March 1, 2025 - April 30, 2025