I'm Alvina Fu, a dynamic and results-driven regional marketing leader with over 13 years of experience in APAC, specializing in crafting and executing Go-to-Market strategies for diverse industries. I've demonstrated expertise in full-funnel marketing, account-based marketing (ABM), and multi-channel campaign execution. I drive demand generation, foster sales alignment, and optimize inbound lead pipelines through data-driven insights. I'm adept at navigating complex cross-functional environments, influencing global and local stakeholders, and delivering impactful regional programs. I’m known for entrepreneurial spirit, adaptability, and a relentless focus on driving measurable business outcomes.…

Alina Fu

I'm Alvina Fu, a dynamic and results-driven regional marketing leader with over 13 years of experience in APAC, specializing in crafting and executing Go-to-Market strategies for diverse industries. I've demonstrated expertise in full-funnel marketing, account-based marketing (ABM), and multi-channel campaign execution. I drive demand generation, foster sales alignment, and optimize inbound lead pipelines through data-driven insights. I'm adept at navigating complex cross-functional environments, influencing global and local stakeholders, and delivering impactful regional programs. I’m known for entrepreneurial spirit, adaptability, and a relentless focus on driving measurable business outcomes.…

Available to hire

I’m Alvina Fu, a dynamic and results-driven regional marketing leader with over 13 years of experience in APAC, specializing in crafting and executing Go-to-Market strategies for diverse industries.

I’ve demonstrated expertise in full-funnel marketing, account-based marketing (ABM), and multi-channel campaign execution. I drive demand generation, foster sales alignment, and optimize inbound lead pipelines through data-driven insights. I’m adept at navigating complex cross-functional environments, influencing global and local stakeholders, and delivering impactful regional programs. I’m known for entrepreneurial spirit, adaptability, and a relentless focus on driving measurable business outcomes.

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Language

English
Fluent

Work Experience

Regional Integrated Marketing Manager, APAC at Argus Media
April 2, 2023 - Present
FY25 key markets: Australia and Korea. Executed end-to-end enterprise marketing programs, including ABM and industry-specific campaigns, contributing to a 20% YoY increase in regional sales pipeline. Managed flagship events (e.g., Argus Oil Markets Forums, Argus LPG Forum), ensuring seamless execution and enhanced attendee engagement (300+ attendees per event). Optimized campaign performance by leveraging Marketo and NetSuite analytics, delivering actionable insights that boosted ROI by 15%.
Global Developer Marketing Manager (Contractor) at Meta
March 1, 2021 - March 1, 2023
Key Markets: Greater China Region (GCR) and ASEAN. Tailored global campaigns and product launches to meet APAC market requirements, driving a 100% increase in engagement for Meta Developers’ WeChat account within six months.
Marketing Manager (Maternity Cover) – ASEAN Startup and Developer Marketing at Amazon Web Services (AWS)
March 1, 2020 - November 1, 2020
Designed high-impact ABM campaigns, surpassing pipeline quality targets by 27%. Led AWS Hackdays 2020, achieving 127% registration targets and a memorable attendee experience across Southeast Asia. Spearheaded AWS ASEAN startup podcast, showcasing innovative customer success stories that increased brand visibility across the region.
Community Manager at BLOCK71 by NUS Enterprise
April 1, 2018 - March 1, 2020
Pioneered market validation programs for international startups, facilitating strategic expansions into ASEAN with tailored strategies and stakeholder management. Curated high-profile industry panels and fire-side chats, positioning BLOCK71 as a thought leader in the regional startup ecosystem. Secured partnerships with eco-system builders in Japan, South Korea, and Europe, driving cross-border collaboration and new market entry initiatives.

Education

Master's in Digital Media Management at Teesside University
January 11, 2030 - January 1, 2015
Bachelor's in Business Administration at Singapore Management University
January 11, 2030 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet