Bianca Arias

Responsible for leading the marketing team and defining the company’s marketing strategy and promotional initiatives for the pension fund administrator. Focused on enhancing client acquisition and driving retention, while ensuring the brand’s strategic positioning through effective campaigns.

Developing our clients' brands through brand consulting and market research. Managing social media to ensure consistent and engaging communication across all platforms, as well as overseeing content creators. Additionally, prioritizing the building of strong relationships with clients, maintaining open communication to align services with their evolving needs, and ultimately driving the growth of their brands and business objectives.

Developing and implementing marketing strategies and pricing analysis for the Growing Up Milk, School Age, and Economic categories within the Nutrition Business Unit for the Dominican Republic. Driving category growth through the development and implementation of projects. Collaborating with the sales team and health professionals to create brand recognition opportunities. Additionally, understanding P&L, managing the budget, launching new products in the Caribbean region, leading Research and Development (R&D) projects, and conducting market analysis.