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I am a dynamic marketing leader with a proven track record in planning and executing strategic initiatives that drive client engagement and business growth. I partner with cross-functional teams to translate insights into actionable campaigns. I bring expertise in digital marketing, data analysis, and cross-functional team leadership, fostering a culture of innovation and operational excellence. I leverage market insights and emerging technology to craft impactful marketing solutions that resonate with target audiences, and I am committed to delivering measurable results through strategic thinking and collaborative execution.…I am a dynamic marketing leader with a proven track record in planning and executing strategic initiatives that drive client engagement and business growth. I partner with cross-functional teams to translate insights into actionable campaigns. I bring expertise in digital marketing, data analysis, and cross-functional team leadership, fostering a culture of innovation and operational excellence. I leverage market insights and emerging technology to craft impactful marketing solutions that resonate with target audiences, and I am committed to delivering measurable results through strategic thinking and collaborative execution.

Samantha Cox

Marketing Strategist, Growth Marketer, Product Marketer, +5

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I am a dynamic marketing leader with a proven track record in planning and executing strategic initiatives that drive client engagement and business growth. I partner with cross-functional teams to translate insights into actionable campaigns. I bring expertise in digital marketing, data analysis, and cross-functional team leadership, fostering a culture of innovation and operational excellence. I leverage market insights and emerging technology to craft impactful marketing solutions that resonate with target audiences, and I am committed to delivering measurable results through strategic thinking and collaborative execution.…I am a dynamic marketing leader with a proven track record in planning and executing strategic initiatives that drive client engagement and business growth. I partner with cross-functional teams to translate insights into actionable campaigns. I bring expertise in digital marketing, data analysis, and cross-functional team leadership, fostering a culture of innovation and operational excellence. I leverage market insights and emerging technology to craft impactful marketing solutions that resonate with target audiences, and I am committed to delivering measurable results through strategic thinking and collaborative execution.

Available to hire

I am a dynamic marketing leader with a proven track record in planning and executing strategic initiatives that drive client engagement and business growth. I partner with cross-functional teams to translate insights into actionable campaigns.

I bring expertise in digital marketing, data analysis, and cross-functional team leadership, fostering a culture of innovation and operational excellence. I leverage market insights and emerging technology to craft impactful marketing solutions that resonate with target audiences, and I am committed to delivering measurable results through strategic thinking and collaborative execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Operations at IDY Corp

June 1, 2020 - February 1, 2026

Analyzed market trends and orchestrated targeted digital marketing campaigns to strengthen client loyalty and increase outreach efforts.

Marketing Consultant (Contract) at Solid Carved Surfaces (formerly IDY Space)

June 1, 2020 - September 1, 2025

Researched industry trends to inform search marketing strategies; spearheaded client meetings to determine project needs and professional requirements; directed and optimized digital marketing campaigns; collaborated with designers, copywriters and developers to create effective campaigns.

Marketing Consultant (Contract) at Xerox Canada

May 1, 2013 - March 1, 2018

Facilitated collaboration with stakeholders to design and execute corporate print and digital marketing campaigns.

Marketing Communications Specialist (Contract) at Bell Canada

March 1, 2018 - October 1, 2018

Developed integrated marketing campaigns to enhance brand visibility and engage customers; coordinated with corporate communications teams and stakeholders to maintain messaging consistency; led in-store portfolio launches and cross-functional collaboration.

Digital Marketing Consultant (contract) at Solid Carved Surfaces (formerly IDY Space, in partnership with MR Walls)

June 1, 2020 - September 1, 2025

Researched and analyzed industry trends to inform search marketing strategies. Spearheaded client meetings to determine project needs and professional requirements and identify corrective actions to enhance client success. Directed and optimized digital marketing campaigns to effectively grow and diversify customer base. Collaborated with designers, copywriters and developers to create effective search marketing campaigns. Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities. Optimized company website to improve engineering, user experience and conversion rates. Generated reports to monitor and analyze website performance, search engine rankings, or domain authority. Analyzed and reported on key marketing metrics to facilitate informed business strategies and operational improvements.