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I'm a brand strategist and creative leader with 20+ years of experience helping organizations show up with intent and impact. I build human-centered brand identities, tell authentic stories, and guide cross-functional teams to deliver work that earns real engagement. I'm drawn to brands that are ready to evolve, shaping the vision and ensuring it shines at every touchpoint—from identity and product to digital and social experiences. My work blends strategy, design, and storytelling to drive measurable growth and meaningful connections with audiences.…I'm a brand strategist and creative leader with 20+ years of experience helping organizations show up with intent and impact. I build human-centered brand identities, tell authentic stories, and guide cross-functional teams to deliver work that earns real engagement. I'm drawn to brands that are ready to evolve, shaping the vision and ensuring it shines at every touchpoint—from identity and product to digital and social experiences. My work blends strategy, design, and storytelling to drive measurable growth and meaningful connections with audiences.

Omar Dismuke II

Brand Strategist, Creative Director, Graphic Designer, +2

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I'm a brand strategist and creative leader with 20+ years of experience helping organizations show up with intent and impact. I build human-centered brand identities, tell authentic stories, and guide cross-functional teams to deliver work that earns real engagement. I'm drawn to brands that are ready to evolve, shaping the vision and ensuring it shines at every touchpoint—from identity and product to digital and social experiences. My work blends strategy, design, and storytelling to drive measurable growth and meaningful connections with audiences.…I'm a brand strategist and creative leader with 20+ years of experience helping organizations show up with intent and impact. I build human-centered brand identities, tell authentic stories, and guide cross-functional teams to deliver work that earns real engagement. I'm drawn to brands that are ready to evolve, shaping the vision and ensuring it shines at every touchpoint—from identity and product to digital and social experiences. My work blends strategy, design, and storytelling to drive measurable growth and meaningful connections with audiences.

Available to hire

I’m a brand strategist and creative leader with 20+ years of experience helping organizations show up with intent and impact. I build human-centered brand identities, tell authentic stories, and guide cross-functional teams to deliver work that earns real engagement.

I’m drawn to brands that are ready to evolve, shaping the vision and ensuring it shines at every touchpoint—from identity and product to digital and social experiences. My work blends strategy, design, and storytelling to drive measurable growth and meaningful connections with audiences.

Skills

Brand Identity

Product Design

Copywriting

Experience Level

Brand Identity

Expert

Product Design

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Social Media Director / Digital Strategist at Office of Wayne County Executive Warren C. Evans

June 1, 2024 - Present

Inherited a fragmented digital presence and built a unified storytelling framework across 30+ departments, including pillars, visual standards, tone guidelines, and narrative structure. Launched the county's first annual content strategy and editorial calendar, tying themes to priorities and seasonal moments. Grew Instagram organically by 134% in 17 months, generated over 11.9M Facebook views, and refreshed creative approaches to drive engagement. Established analytics practices to tie creative decisions to performance, improving engagement by 30% in the first cycle. Implemented production workflows reducing turnaround by 46% while preserving brand consistency. Advised senior leadership on using digital channels to advance organizational priorities.

Head of Design / Art Director at The Aware Brand, LLC

February 1, 2017 - June 1, 2024

Led brand growth from direct-to-consumer to national retail, refining positioning, identity, and messaging. Owned the identity system across retail, product, packaging, e-commerce, email, and social, ensuring a cohesive brand experience. Created multi-channel campaigns tied to a yearly content calendar around product launches and seasonal storytelling. Directed content that produced viral posts with 1M+ views and developed brand-ready apparel lines. Mentored designers and built a culture of craft and strategic thinking.

Creative Director at The PMG Agency

November 1, 2019 - September 1, 2023

Defined and translated brand positioning into campaigns across digital, print, social, and experiential channels; led fundraising campaign that raised over $500K and earned awards; contributed to 300% agency revenue growth through strategic brand work and new business; built creative workflows and mentored talent.

Senior Graphic Designer at Gym Launch Secrets

November 1, 2018 - May 1, 2019

Rebranded the company and refined personal/brand identity, growing social following and delivering multi-channel campaigns optimized for engagement and lead generation.

Graphic Communications/Marketing Specialist at Incite Focus / Evans Solutions, Inc.

January 1, 2017 - October 1, 2018

Developed brand and marketing strategies that revitalized digital presence, increasing web traffic; produced campaigns that grew Fab Academy enrollment; strengthened global Fab Lab partnerships and collaborations.