I am a digital strategy and project management professional who finds joy in crafting brand stories that deliver results. I lead cross-channel campaigns, build social media strategies, and collaborate with partners and creative teams to turn ideas into measurable impact.…

Jin Gxi Lau

I am a digital strategy and project management professional who finds joy in crafting brand stories that deliver results. I lead cross-channel campaigns, build social media strategies, and collaborate with partners and creative teams to turn ideas into measurable impact.…

Available to hire

I am a digital strategy and project management professional who finds joy in crafting brand stories that deliver results.

I lead cross-channel campaigns, build social media strategies, and collaborate with partners and creative teams to turn ideas into measurable impact.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Social Media Specialist at Imagine KL
June 1, 2019 - February 1, 2022
Led a team of social media specialists, content writers and interns. Developed and implemented a company-wide social media strategy; managed corporate and marketing communications plans; planned, created and delivered content across social media platforms, blogs and EDMs for various products. Achieved a 90% occupancy rate across five locations in Malaysia and generated over 900K impressions.
Digital Strategy & Revenue, Assistant Manager at TGV Cinemas
February 1, 2022 - September 1, 2023
Plan and strategize monthly brand-centric movie campaigns. Develop content direction decks and calendars. Lead digital and on-ground campaigns via go-to-market strategies (brand partnerships, KOLs, media and communities). Craft compelling ad copy for high-performing campaigns, driving conversions and achieving above-average click-through rates.

Education

Bachelor of Science in Mass Media at East Central University
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail

Skills

Experience Level