Full-funnel marketing leadership driving global brand strategy, omnichannel campaigns and subscription-models; overseeing sales growth, optimizing the customer journey and conversion funnel on Shopify; strengthening customer retention and delivering trust-led communications that blend scientific, emotional and data-driven storytelling.

Head of Lead Nurturing Automation Strategy at Code41 Watches Lausanne

October 1, 2023 - July 31, 2024

Defined global membership ROI-driven acquisition/lead-nurturing strategy; managed 4 marketing staff; annual marketing budget planning and objective setting; led ROI-driven marketing automation to optimize the customer journey.

Digital Marketing Manager at CODE41 WATCHES Lausanne

January 1, 2021 - September 30, 2023

Led technology roadmap: SEO, SEM, SMO ecosystem and HubSpot automation implementation; managed 5 internal and external specialists; defined annual ROI-driven marketing spend across 6 markets.

Lead & Sales Generation at CODE41 WATCHES Lausanne

August 1, 2018 - December 31, 2020

Lead and sales generation across multiple channels; Google Ads, Facebook Ads, DV360, Xander, Taboola, Outbrain; PowerSpace Tag management and end-to-end tracking setup via Google Tag Manager.

Lead Generation & Sales Campaigns at Nova Health Solutions SA

January 1, 2017 - July 31, 2018

Lead generation & sales campaigns (Google Ads, Facebook Ads, Taboola, Outbrain, Criteo, Awin, Yahoo, Bing) with monthly budgets > €150,000 across multi-brand, international accounts.