Andreea Dumitru

Social Media Manager at The Salvation Army

Managed 300+ social media accounts, delivering strategic, high-impact content and driving e-commerce growth with an average monthly reach of over 1M views. Created high-performing copy, graphics, and POS materials; produced a quarterly digital magazine with 200K+ views; led multi-platform content and ad strategies across Facebook, Instagram, X, YouTube, and TikTok; trained 50 remote volunteers; implemented SEO/metadata; managed 250 Google Business locations; led lead generation initiatives.

Marketing / Account Manager at Sloan e Retail Solutions

Marketing and account management focusing on Google Ads; supported multi-country digital initiatives and brand consistency alongside website development, including SEO optimization, metadata enrichment, and Google Analytics implementation; oversaw community management and visual merchandising; conducted brand investigations and market research to assess new partnership opportunities; performed usability testing on new tools and equipment to enhance user experience and operational efficiency.

Digital Marketing Manager (Freelance) at Various Charities and Small Businesses

Delivered end-to-end digital marketing across multiple clients; managed paid media and lead generation initiatives for fundraising campaigns and e-commerce shops; delivered live sales and auction marketing, increasing real-time engagement and product sales; designed high-quality graphics and video content; implemented metadata and SEO improvements to improve organic reach; created content calendars and platform-specific campaign strategies; optimized Google Ads and Meta Ads campaigns for conversions and ROI; provided UI/UX recommendations for websites; executed end-to-end campaigns across TikTok, Facebook, Instagram, and YouTube.

Digital Marketing Manager at Freelance - various charities and small businesses

Delivered high-quality content across social platforms; produced short-form social videos, product showcases, and branded visuals; implemented metadata, keyword optimization, and backend SEO improvements; conducted customer-behavior and in-store engagement reports to inform digital content and campaign strategy; delivered live sales and auction marketing across TikTok, Facebook, Instagram, and YouTube; increased real-time engagement and product sell-through.