Bellen Nathania Yaputra

Generated event revenue by securing C-level attendees and consistently achieving weekly KPI targets of 10+ client deals through targeted outreach across APAC and EMEA. Led end-to-end marketing campaigns for flagship technology events on EDM and LinkedIn, increasing visibility, audience growth, and engagement. Built strategic partnerships by securing sponsors and industry speakers, and supported event operations including assets, registration management, and attendee data analysis.

Conducted market research to assess entry viability into the Philippines, Malaysia, and Pakistan, analyzing consumer behavior to localize content. Executed Instagram A/B tests with 81 content variations; analyzed Meta Ads data to optimize performance and maximize ROI. Designed landing pages post-click and managed the sales funnel, converting inbound leads into verified sales through official channels.

Collaborated with Sales to design and pitch integrated marketing proposal decks (360 marketing) to potential high-value clients. Designed digital advertising assets including banner ads, video, and image ads; engaged in copywriting for various marketing collaterals. Scouted and reached out to potential KOLs and talents aligned with specific client brand identities. Assisted in on-site commercial shooting, including voice-over dubbing and podcast production facilitation.