Available to hire
I’m a highly motivated Business Administration graduate specializing in Marketing and Global Business Management. I bring hands-on experience in digital and social media marketing, community engagement, and business development across APAC and EMEA, with a proven ability to drive campaigns, secure sponsorships, and deliver multi-channel results.
I thrive in fast-paced, cross-cultural environments, leading teams and mentoring peers while turning data into actionable insights. My strengths include content creation, strategic planning, and collaborative relationship-building that help brands grow and achieve measurable KPIs.
Experience Level
Language
English
Advanced
Chinese
Intermediate
Work Experience
Event Marketing & Community Specialist Intern at w.media
January 1, 2026 - March 1, 2026Generated event revenue by securing C-level attendees and consistently achieving weekly KPI targets of 10+ client deals through targeted outreach across APAC and EMEA. Led end-to-end marketing campaigns for flagship technology events on EDM and LinkedIn, increasing visibility, audience growth, and engagement. Built strategic partnerships by securing sponsors and industry speakers, and supported event operations including assets, registration management, and attendee data analysis.
Business Development & Project Manager Intern at Schoters Indonesia (PT Partner Impian Milenial)
May 1, 2025 - August 1, 2025Conducted market research to assess entry viability into the Philippines, Malaysia, and Pakistan, analyzing consumer behavior to localize content. Executed Instagram A/B tests with 81 content variations; analyzed Meta Ads data to optimize performance and maximize ROI. Designed landing pages post-click and managed the sales funnel, converting inbound leads into verified sales through official channels.
KOL Specialist & Social Media Marketing Intern at Bravo Lifestyle
January 1, 2024 - January 1, 2025Spearheaded end-to-end management of 300+ high-quality KOL partnerships within one year; handled negotiation, contracting, and content deliverables. Conceptualized and produced short-form video content for TikTok and Instagram, resulting in a 10% increase in engagement. Managed customer relations and inquiries for Shopee and TikTok Shop; oversaw TikTok Affiliate marketing programs to drive revenue. Mentored and trained incoming interns on workflow processes and brand guidelines.
Campaign Strategy & Creative Marketing Intern at iNews Media (MNC Group)
June 1, 2024 - July 1, 2024Collaborated with Sales to design and pitch integrated marketing proposal decks (360 marketing) to potential high-value clients. Designed digital advertising assets including banner ads, video, and image ads; engaged in copywriting for various marketing collaterals. Scouted and reached out to potential KOLs and talents aligned with specific client brand identities. Assisted in on-site commercial shooting, including voice-over dubbing and podcast production facilitation.
Education
Bachelor of Business Administration in Global Business Management (Minor in Marketing) at The Chinese University of Hong Kong, Shenzhen (CUHK-SZ)
August 1, 2022 - December 1, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Education, Professional Services
Experience Level
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