I'm Silvia Chiesa, a freelance influencer marketing and social media professional with extensive experience in Italy and the UK. I help brands build authentic connections with audiences through influencer campaigns, social media management, and digital PR. Currently I manage influencer marketing operations for AVEA in Italy, coordinate briefs and creator partnerships, and support campaign strategy and onboarding. I thrive on creative projects and clear, friendly communication.

I'm Silvia Chiesa, a freelance influencer marketing and social media professional with extensive experience in Italy and the UK. I help brands build authentic connections with audiences through influencer campaigns, social media management, and digital PR. Currently I manage influencer marketing operations for AVEA in Italy, coordinate briefs and creator partnerships, and support campaign strategy and onboarding. I thrive on creative projects and clear, friendly communication.

Available to hire

I’m Silvia Chiesa, a freelance influencer marketing and social media professional with extensive experience in Italy and the UK. I help brands build authentic connections with audiences through influencer campaigns, social media management, and digital PR.

Currently I manage influencer marketing operations for AVEA in Italy, coordinate briefs and creator partnerships, and support campaign strategy and onboarding. I thrive on creative projects and clear, friendly communication.

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Experience Level

Language

Italian
Fluent
English
Fluent

Work Experience

Influencer Marketing Manager / Italy & Social Media Manager at AVEA
May 1, 2025 - Present
Managing all influencer marketing operations for the Italian market. Overseeing content strategy and planning for the Italian channel @avea_longevity. Coordinating briefs, creator partnerships, and performance reports. Managed client acquisition and influencer partnerships. Negotiated with new brands and ensured smooth onboarding. Supported creative briefing and campaign strategy.
Account Manager at Too Powerful
March 1, 2024 - September 30, 2024
Managed client accounts, coordinated briefs and campaign strategy, and supported onboarding of new brands.
Social Media Manager at Beberoyal
January 1, 2019 - January 1, 2023
Led social media strategy, content planning, and performance reporting.
Freelance – Influencer Marketing, Digital PR & Talent Manager at Silvia Chiesa
January 1, 2018 - Present
In my role as a Talent Manager, I take a highly strategic and tailored approach to each creator I represent. I begin with an in-depth analysis of the talent’s profile, identifying strengths, areas for improvement, and opportunities to enhance both organic performance and paid (ADV) results. The goal is not only to optimize current positioning, but to build a sustainable and scalable content strategy. I actively test and refine different content formats to understand what drives the strongest engagement and conversion, particularly in advertising contexts. I also support talents in the development of creative scripts for paid campaigns, ensuring that all branded content remains fully aligned with their authentic voice and organic storytelling. A key part of my work is building meaningful, high-quality partnerships: I connect each talent with brands that are genuinely aligned with their identity and audience, taking a highly curated, “made-to-measure” approach rather than a volume-driven one. Beyond campaign execution, I work closely with talents over time, providing ongoing guidance on both creative direction and strategic positioning, helping them grow, monetize effectively, and maintain strong, consistent performance across both organic and paid channels.
Social Media Manager at 4ever Srl
October 1, 2016 - January 1, 2018
Managed social media for 4ever Srl.
Assistant House Manager at Marlin Private Staff London
November 1, 2015 - July 1, 2016
Assistant House Manager for a private staffing agency.
Brand Manager at Red Valentino (Harrods)
September 1, 2014 - October 1, 2015
Brand management for Red Valentino at Harrods, London.
Sales Consultant at Max Mara Milano / Max Mara London
September 1, 2013 - August 1, 2014
Sales consultant in Milan and London for Max Mara.

Education

Master’s Degree in Law at University of Milan-Bicocca
January 1, 2012 - January 1, 2013
Master in Law at University of Milan-Bicocca
January 1, 2012 - December 31, 2013

Qualifications

Master in Italian and English in communication for international relations
January 1, 2007 - January 1, 2013
Master in Italian and English in communication for international relations
January 11, 2030 - March 31, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Other

Experience Level

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