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I'm a Social Media Manager with 3 years of experience driving six-figure monetized brands across YouTube, Facebook, and Instagram. I specialize in growing audiences, boosting content performance, and using engagement and retention data to shape strategy. I’ve led remote creative teams and managed full content production pipelines, helping brands scale in fast-paced environments. Notably, I helped drive a $60,000 monthly revenue record in October 2024 through stronger hooks, thumbnails, storytelling frameworks, and publishing optimization.…I'm a Social Media Manager with 3 years of experience driving six-figure monetized brands across YouTube, Facebook, and Instagram. I specialize in growing audiences, boosting content performance, and using engagement and retention data to shape strategy. I’ve led remote creative teams and managed full content production pipelines, helping brands scale in fast-paced environments. Notably, I helped drive a $60,000 monthly revenue record in October 2024 through stronger hooks, thumbnails, storytelling frameworks, and publishing optimization.

Cole Xavier

Social Media Manager, Video Editor, Content Producer, +2

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I'm a Social Media Manager with 3 years of experience driving six-figure monetized brands across YouTube, Facebook, and Instagram. I specialize in growing audiences, boosting content performance, and using engagement and retention data to shape strategy. I’ve led remote creative teams and managed full content production pipelines, helping brands scale in fast-paced environments. Notably, I helped drive a $60,000 monthly revenue record in October 2024 through stronger hooks, thumbnails, storytelling frameworks, and publishing optimization.…I'm a Social Media Manager with 3 years of experience driving six-figure monetized brands across YouTube, Facebook, and Instagram. I specialize in growing audiences, boosting content performance, and using engagement and retention data to shape strategy. I’ve led remote creative teams and managed full content production pipelines, helping brands scale in fast-paced environments. Notably, I helped drive a $60,000 monthly revenue record in October 2024 through stronger hooks, thumbnails, storytelling frameworks, and publishing optimization.

Available to hire

I’m a Social Media Manager with 3 years of experience driving six-figure monetized brands across YouTube, Facebook, and Instagram. I specialize in growing audiences, boosting content performance, and using engagement and retention data to shape strategy.

I’ve led remote creative teams and managed full content production pipelines, helping brands scale in fast-paced environments. Notably, I helped drive a $60,000 monthly revenue record in October 2024 through stronger hooks, thumbnails, storytelling frameworks, and publishing optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Monetization & Operations Manager at Social Media Agency

February 1, 2023 - Present

Lead the production and performance of multiple six-figure and five-figure YouTube brands, managing the full content pipeline from scripting and voice production to thumbnails, editing coordination, uploads, and publishing while consistently meeting monthly revenue targets. Oversaw copyright issues and ensured brands complied with platform guidelines. Coordinated a remote team of editors, scriptwriters, and creatives, ensuring output, quality control, and deadlines across channels. Drove a record $60,000 revenue month (October 2024) by refining hooks, thumbnails, storytelling frameworks, and publishing strategy. Monitored RPM, CTR, audience retention, and watch time to identify trends and adjust strategy. Developed storytelling frameworks and hook strategies to maximize viewer retention across long- and short-form content. Served as primary liaison for brand operations, handling communications, platform issues, partner requests, and business inquiries.

Social Media Manager at Independent (Facebook & Instagram Brands)

January 1, 2021 - December 31, 2022

Independently managed monetized Facebook pages and Instagram brands alongside other employment, generating $9,000–$13,000 per month through content strategy and audience growth. Planned, created, and published content across platforms; managed captions, video edits, thumbnails, and posting schedules. Applied YouTube-style hooks, storytelling, and visuals to improve reach, engagement, and retention. Produced and edited social videos using CapCut, Adobe Premiere Pro, and Canva; wrote captions, scripts, and outreach messages to increase engagement and collaboration opportunities. Conducted cold outreach to partners and clients; managed daily page operations including community engagement and brand consistency.

Instagram Brand Founder at Self-employed

January 1, 2021 - December 31, 2022

Grew an Instagram brand from 0 to 120,000 followers by researching trends, creating engaging content, and refining what worked based on performance insights. Focused on strong hooks, relatable themes, and visually engaging posts to increase reach and engagement. Tested formats such as Reels, carousels, and viral-style posts to learn what the algorithm rewarded. Sold the brand for $5,000 after reaching 120,000 followers.

Sales Consultant at Ignite Fitness

January 1, 2021 - December 31, 2022

Consistently achieved and exceeded sales targets, ranking among the top-performing sales consultants over a two-year period. Engaged with customers to identify needs, explain products, and close sales in a high-pressure, target-driven environment. Maintained accurate records of deals, prices, key data and followed internal processes and compliance requirements.