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Hi, I’m Lucy Kershaw — a PR & Influencer Executive focused on building strategic partnerships between brands and creators to amplify reach and impact. I specialise in creating meaningful brand visibility through partnerships and PR activations; I manage influencer and PR activity end-to-end, from sourcing partnerships to reporting on performance and maximizing exposure. I’m highly brand-focused and ensure every collaboration, campaign and piece of content aligns with brand identity while driving growth, engagement and long-term relationships. I have hands-on experience in managing influencer and PR activity end-to-end, from sourcing partnerships to reporting on performance and maximizing exposure.…Hi, I’m Lucy Kershaw — a PR & Influencer Executive focused on building strategic partnerships between brands and creators to amplify reach and impact. I specialise in creating meaningful brand visibility through partnerships and PR activations; I manage influencer and PR activity end-to-end, from sourcing partnerships to reporting on performance and maximizing exposure. I’m highly brand-focused and ensure every collaboration, campaign and piece of content aligns with brand identity while driving growth, engagement and long-term relationships. I have hands-on experience in managing influencer and PR activity end-to-end, from sourcing partnerships to reporting on performance and maximizing exposure.

Lucy Kershaw

Influencer Marketing Manager, PR Freelancer, Brand Strategist, +2

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Hi, I’m Lucy Kershaw — a PR & Influencer Executive focused on building strategic partnerships between brands and creators to amplify reach and impact. I specialise in creating meaningful brand visibility through partnerships and PR activations; I manage influencer and PR activity end-to-end, from sourcing partnerships to reporting on performance and maximizing exposure. I’m highly brand-focused and ensure every collaboration, campaign and piece of content aligns with brand identity while driving growth, engagement and long-term relationships. I have hands-on experience in managing influencer and PR activity end-to-end, from sourcing partnerships to reporting on performance and maximizing exposure.…Hi, I’m Lucy Kershaw — a PR & Influencer Executive focused on building strategic partnerships between brands and creators to amplify reach and impact. I specialise in creating meaningful brand visibility through partnerships and PR activations; I manage influencer and PR activity end-to-end, from sourcing partnerships to reporting on performance and maximizing exposure. I’m highly brand-focused and ensure every collaboration, campaign and piece of content aligns with brand identity while driving growth, engagement and long-term relationships. I have hands-on experience in managing influencer and PR activity end-to-end, from sourcing partnerships to reporting on performance and maximizing exposure.

Available to hire

Hi, I’m Lucy Kershaw — a PR & Influencer Executive focused on building strategic partnerships between brands and creators to amplify reach and impact. I specialise in creating meaningful brand visibility through partnerships and PR activations; I manage influencer and PR activity end-to-end, from sourcing partnerships to reporting on performance and maximizing exposure.

I’m highly brand-focused and ensure every collaboration, campaign and piece of content aligns with brand identity while driving growth, engagement and long-term relationships. I have hands-on experience in managing influencer and PR activity end-to-end, from sourcing partnerships to reporting on performance and maximizing exposure.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

PR & Influencer Executive at Moda PR - D2C PR Agency

January 1, 2021 - January 1, 2022

Built relationships with 50+ celebrity stylists, securing unpaid placements across red carpets and editorials shoots. Managed social channels, editing employee-generated content and producing client-facing reels. Planned and wrote LinkedIn content calendars. Supported press strategy, wrote press releases and identified angles for outreach. Assisted with planning and logistics of press events, including delivering a 200+ guest beauty launch event. Contributed to annual PR strategy planning for brand campaigns.

Marketing Assistant at Aquate Coatings - B2B PR Agency

January 1, 2019 - January 1, 2021

Planned and executed a corporate golf day targeting prospective clients, directly driving £500k in new accounts. Led B2B social media strategy across LinkedIn and Facebook, from planning through to content execution. Maintained a consistent brand voice across all communications and touchpoints. Conducted ongoing competitor analysis, refining strategy to support new business acquisition and growth. Planned and managed corporate events and supported press outreach.