Hi, I’m ZHANT AO (DEAN) MA. I’m a performance marketing specialist who builds scalable paid media systems to drive high-quality leads across APAC, North America, and Europe. I focus on aggressive testing cycles, structured experimentation, and data-driven decisions to turn new markets into consistent daily demand. Currently at Globevisa Group in Singapore, I manage 40K SGD monthly paid media spend across Meta, LinkedIn, and more, expanding campaigns from Singapore to Mainland China, Southeast Asia, North America, and Europe. I’ve delivered 3,000+ qualified leads in 12 months while maintaining CPL targets and building scalable testing architectures.

Ma Zhantao

Hi, I’m ZHANT AO (DEAN) MA. I’m a performance marketing specialist who builds scalable paid media systems to drive high-quality leads across APAC, North America, and Europe. I focus on aggressive testing cycles, structured experimentation, and data-driven decisions to turn new markets into consistent daily demand. Currently at Globevisa Group in Singapore, I manage 40K SGD monthly paid media spend across Meta, LinkedIn, and more, expanding campaigns from Singapore to Mainland China, Southeast Asia, North America, and Europe. I’ve delivered 3,000+ qualified leads in 12 months while maintaining CPL targets and building scalable testing architectures.

Available to hire

Hi, I’m ZHANT AO (DEAN) MA. I’m a performance marketing specialist who builds scalable paid media systems to drive high-quality leads across APAC, North America, and Europe. I focus on aggressive testing cycles, structured experimentation, and data-driven decisions to turn new markets into consistent daily demand.

Currently at Globevisa Group in Singapore, I manage 40K SGD monthly paid media spend across Meta, LinkedIn, and more, expanding campaigns from Singapore to Mainland China, Southeast Asia, North America, and Europe. I’ve delivered 3,000+ qualified leads in 12 months while maintaining CPL targets and building scalable testing architectures.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

Chinese
Fluent
English
Advanced

Work Experience

Media Buyer (Marketing Specialist) at Globevisa Group
May 1, 2024 - Present
Managed 40K SGD in monthly paid media spend across Meta, LinkedIn, and others, running 10+ concurrent acquisition campaigns across Singapore, Mainland China, Southeast Asia, North America, and Europe. Delivered 3,000+ qualified leads in 12 months with CPLs within 20–55 SGD through continuous optimization, testing, and funnel refinement. Implemented AI-driven workflow enhancements to reduce turnaround time for copy, reporting, and cross-market campaign setup, improving overall team productivity and operational consistency. Built advanced Excel-based reporting frameworks and testing logs to support weekly performance reviews and decision-making. Strengthened tracking accuracy and retargeting capabilities by supporting HubSpot CRM workflows, Meta Pixel integration, and UTM implementation. Led multi-market initiatives to sustain lead quality and scale deliveries.
Marketing Intern at Cotan Energy Singapore
September 1, 2023 - April 1, 2024
Boosted organic visibility by 70% through SEO and structural improvements that strengthened top-funnel presence and content discoverability. Executed paid media across Meta, Google, and LinkedIn, contributing to early-funnel acquisition and validating channel viability for future scaling. Coordinated multi-channel content launches and campaign assets, supporting brand credibility and readiness for subsequent performance marketing activities.

Education

Master of Science at National University of Singapore
August 1, 2023 - May 1, 2024
Bachelor of Engineering at Shandong University
September 1, 2019 - June 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services